|
市場調查報告書
事業策略：零售業者的社群商務的商機、策略、風險
Business Strategy: Social Commerce Opportunities, Strategies, and Risks for Retailers Globally
|
事業策略：零售業者的社群商務的商機、策略、風險 是由出版商IDC Retail Insights在2010年01月所出版的。
這份英文市場調查報告書包含Pages: 18 價格從美金5250起跳。
近年多數的零售企業為了、獲得顧客、擴大影響力、需求模式的分析、提升品牌印象、提供顧客支援為目的、在社交網路及部落格、價格比較的網站等社交媒體的活用上盡力、消費者的也利用Web收集購買前的商品資訊的行為已成為一般化。
本報告書内容包括:依據對消費者和零售業者的調査結果等最為基準、社交網路帶給零售業者的一般商機、使用Web 2.0的各種社會現象和準備使用的零售業者的趨勢等分析、内容綱要摘記如下:
Global Retail Insights的見解
關於本報告書
概況
- 介紹
- 社交媒體的AISS（獲取顧客、影響力行使、服務和支援的提供）策略的應用
- 社交消費網路
- 社群商務的專用介面工具集
- Omni路徑社群商務的動向
- 最佳務實典範和教訓：社群網路的應用範例
未來的展望
主要提議
參考資料
圖表
Abstract
This IDC Retail Insights report gives an overview of the
main opportunities being created by social networks for retailing. It
draws on IDC Retail Insights resources, including analyst expertise, previous
reports, consumer and retailer survey results. This also analyzes the
various social phenomena developing on the Web 2.0, and how
that can be used by retailers to gain a competitive
advantage.
"It is increasingly on social media that retail brand awareness
is established and brand image is built," said Ivano Ortis,
research director, IDC Retail Insights. "Social networks, blogs, price comparison
Web sites, and the likes can all be used by
retailers of all kinds and sizes to attract and influence
customers, to study demand patterns, to improve brand reputation, and,
finally, to provide customer support. Looking ahead, IDC Retail Insights
sees an open social network built on a personalized widget
portal, which will be available to each consumer individually, independent
of each retailer — and yet supported by all of
them — accessible from everywhere via a wide array of
technologies."
Table of Contents
- GLOBAL Retail Insights Opinion
- In This Report
- Main Contents and Analyzed Technologies
- Situation Overview
- Introduction
- The AISS Strategy Applied to Social Media
- Social Shopping Networks
- Widgets for Social Commerce
- On the Road to Omnichannel Social Commerce
- Best Practices and Lessons Learned: The Do' s and Don' ts of Social Networking
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Figure: Level of Maturity in Loyalty and Customer Experience Management
- Figure: AISS Strategy and Social Media Networks
- Figure: Consumer Survey on Top Shopping Frustrations
- Figure: The Social Commerce Landscape
- Figure: Open Social Commerce: Personalized Widget Portal
|
