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市場調查報告書
臨場感十足的購物體驗實現技術
Technology Selection: IDC Retail Insights Guide to Enabling Immersive Shopping Experiences
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臨場感十足的購物體驗實現技術 是由出版商IDC Retail Insights在2009年10月所出版的。
這份英文市場調查報告書包含Pages: 54 價格從美金10500起跳。
Abstract
This Global Retail Insights provides retailers with an independent, fact-based,
and forward-looking analysis of the key technologies that can improve
customer satisfaction and build loyalty — with the objective of
driving larger, repeated and more profitable transactions.
"IDC Global Retail Insights
anticipates that the rise of Omnichannel shopping requires providing an
immersive, superior customer experience regardless of channel," said Ivano Ortis,
research director, IDC Global Retail Insights. "Retailers should consider the
adoption model of immersive shopping technologies as a path from
traditional retailing to omnichannel shopping. As illustrated in our research,
we identify four different clusters of technologies or tracks that
can enable immersive shopping capabilities — inform, include, influence, and
immerse."
Table of Contents
- global Retail Insights Opinion
- In This Report
- Situation Overview
- Introduction
- Enabling AISS Consumer Strategies
- Customer Experience: Regional Perspectives
- In-sStore and Online Consumer Requirements
- Shopping Decisions Information Sources are Changing
- Key Consumer-Facing Technologies
- Digital Signage
- POS systems
- Self-checkout Systems
- Self-scanning Systems
- Self-service Systems
- Mobile Consumer Interaction
- RFID-enabled Consumer-facing Applications
- Advanced Online Retail Platforms: On the Road to Omnichannel Social Shopping
- Convergence of Consumer-Centric Technologies
- Store Systems IT Budget Benchmark Dynamics
- Future Outlook
- Consumer-facing Technologies Investment Trends in Global Retail
- Consumer-facing Technologies Spending Forecast, Global Retail, 2007–2012
- Consumer-Facing Technology Directions
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: In-Store and Consumer-Facing Technologies Impact Metrics, Best Practices and Major Vendors
- Table: Worldwide Spending Forecast Estimate 2007–2012, Customer-facing Technologies ($M)
- Table: Spending Growth Forecast Estimate, 2007–2012 CAGR by Region, Customer-facing Technologies (%)
- Figure: Level of Maturity in Loyalty and Customer Experience Management
- Figure: Consumers' Top Shopping Frustrations
- Figure: Drivers of Online Shopping
- Figure: Drivers of In-Store Shopping
- Figure: Key Sources of Information for Non-Food Shopping Decisions
- Figure: Key Sources of Information for Food Shopping Decisions
- Figure: Digital Store: Proliferation of In-Store Technologies
- Figure: Nokia Money Application Scenarios
- Figure: Integrated Widget Platform
- Figure: Consumer-Facing Retail Technologies Architectural Directions
- Figure: Global Retail Store Systems IT Budget Benchmarks, 2007
- Figure: Global Retail Store Systems IT Budget Benchmarks, 2008
- Figure: Europe Retail-specific Solution Investment Propensity
- Figure: Omnichannel Shopping Experience
- Figure: Immersive Shopping Technology Adoption Map
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