商業・轉換・計畫 是由出版商IGI Consulting, Inc.在2009年08月所出版的。
這份英文市場調查報告書價格從美金1995起跳。
Abstract
Overview
This report boldly tells exactly how to do transformation planning. It is
written by an author who has been involved in (often as a leader, but also as
a follower) many transformation projects in several different venues. He has
also been deeply involved in all phases of telephony planning for over 40
years. This report is devoted to exploring the planning process devoted to
telecommunications business transformation. The techniques and steps described
herein will guide the firm in the process, but the actual work must be done on
an individual basis. In general, business transformation planning has many
outputs, and influences many (maybe all) processes in a business, but in
telecommunications, business transformation planning must also involve, as one
of its outputs, the development of a next-generation network, since the nature
of the future network must reflect the new business plan.
Unlike in the past, the development of these future networks is based on
customers' needs and business vision, as opposed to technological
possibilities and cost efficiencies. These two ingredients (customers' needs
and business vision), along with an understanding of competitors' positions,
are the basis of planning for future networks today.
Report Features
We will review the techniques for transformation planning and some of the
drivers in today' s market for that planning activity.
This development of techniques will include:
- The description of the planning environment - A framework that outlines
the steps in the planning process;
- The general forecast for the U.S. economy and particularly the U.S. telcos;
- The competitive market in the U.S. facing today' s telecommunications
company, including discussions of major factors in the changing market such as
advanced access architectures, super-competitors, and overbuild;
- A detailed approach to business transformation planning - a “how
to”
- A major section will describe the process of “Vision Planning”
- a technique for transformation planning;
- A survey of what major players are doing in business transformation
planning;
- Interviews with some of the top thinkers in the telecommunications
business today.
The history of the networking business is largely based on network evolution
steps that were determined by the geniuses at Bell Labs. Another group of
geniuses at the same institution determined end-user (station apparatus)
capabilities. It has been said that there have been three network designs: the
telegraph network, the telephone network, and the Internet network. Each had
its particular end-user apparatus: the telegraph, the telephone, and the
computer. As we have changed from each of these paradigms to the next, we have
seen massive business transformations by the major players. Some made the
transformation; they survived and prospered; some did not and died. This
report is about how to make those transformations.
There are now competitive networks to the business and the residence, and
there are hundreds, maybe thousands, of companies devoted to the development
of station apparatus to meet customers' needs as they see them. (Most of this
station apparatus is not even called that, but is rather called computers,
DVRs, Wii, routers, over-the-top video, etc.) Network evolution, now, is
driven by the competitive desire of the multiple network providers to have
networks that are capable of interfacing with this station apparatus. For
telcos and all companies involved in the telecommunications business, this
drastically changed environment requires that they change their businesses if
they are to survive and prosper. We will devote a major section of this report
to discussing the current face of the telecommunication market, because that
understanding is essential to beginning a transformation project.
This series of reports is being prepared by Clifford Holliday, a writer and
analyst for IGI. His many previous projects have included the massive
Lightwave Series of Reports, the recent ROADM Series of Reports, and the AAA
Series of Reports. Mr. Holliday spent many years as the VP in charge of
technology planning in the Business Development department of GTE. He has been
involved in or led at least seven different major “transformation”
projects, including “PIP” - Performance Improvement Projects -
Winning Connection I and II, WINS, and Technology Reorganization, as well as
projects in the energy sector.
Table of Contents
TABLE OF CONTENTS
TABLE OF FIGURES
THE LIGHTWAVE SERIES OF REPORTS
The Lightwave Network
The Lightwave Series of Reports
- General Reports on the Network
- General Market Reports
- Specific Systems Reports
INTRODUCTION
The Impact of Competitive Networks
Transformation Planning
Customer is King!
This Report
The Face of Network Competition
This Chapter
The Face of Network Competition - Market Structure Today
- RBOCs' Multidimensional Competitive Struggle
Post-merger Competition
RBOC Purchase of IXCs
RBOCs vs. Cable Companies
Advanced Access Architecture Plans
RBOCs Are Becoming Wireless Access Companies
- RBOC Loss of Main Lines
- It' s a Wireless Access Industry!
- The Wireless Access Landscape
- Forecast for Wireline to Wireless
The Super Competitors
- Google Attacks - Google Voice
- Forecast for Google Voice
Overbuild
- Overbuild - How?
- Overbuild - Significance
- A New Type of Competition
- Summary of Overbuild Forecasts
Summary of Forecasts - Face of the Market
- General Economic Forecasts
- Telecommunications Economic Forecasts - 2009
- Advanced Access Architectures
- Wireline to Wireless
- Google Voice/Google Forecast
- Overbuilding
BUSINESS TRANSFORMATiON PLANNING - HOW TO
PLANNING ENVIRONMENT
Market Intelligence
Business Vision
What Is Vision Planning?
- Development of a Vision
- Vision Planning - Examples
- IBM Example
- Lincoln Example from the Civil War
- The Vision Planning Pyramid
- The Vision Planning Process
- Step 1. Vision Statement
- Service Vision Example
- Step 2. Develop a view of the future environment and test.
- Step 3. Restatement
- Step 4. Backwards deployment (Implementation Plan)
Service Implementation Plan Example
Summary of Vision Planning
Marketstructure
Implementation
- Market Intelligence Feedback
COMPLETED CYCLE OF THE PLANNING ENVIRONMENT
GENERAL US ECONOMIC FORECAST
General Economic Background
Telecom Economic Background
Possible Positives for Telecom in 2009
Telecommunications Economic Forecasts - 2009
SURVEY OF BUSINESS TRANSFORMATION ACTIVITIES BY MAJOR PLAYERS
- AT&T
- BT (British Telecom) - “21CN”
- Comcast
- NTT (Japan)
- Orange/FT (French Telecom)
- Telstra (Australian)
- Verizon
- Qwest
- Ciena
- NeoPhotonics
Table of Figures
- Figure 1: Lightwave Network
- Figure 2: Summary of Competitive Position
- Figure 3: Revised Competitive Structure Due to IXC Purchases
- Figure 4: RBOCs Subsume IXCs and CLECs
- Figure 5: RBOCs vs. Cable Companies
- Figure 6: Telcos vs. Cable Companies - 2009
- Figure 7: Verizon Wireline vs. Data Revenues
- Figure 8: Verizon Loss of Main Lines vs. Data Revenue
- Figure 9: Wireless Competition
- Figure 10: Forecast for Wireline to Wireless Migration
- Figure 11: The Super Competitors
- Figure 12: Google as a Serious Threat
- Figure 13: Forecast for Google Voice
- Figure 14: Verizon' s NOOF Arrangement
- Figure 15: Forecasted Overbuild Strategic Outcome
- Figure 16: Planning Environment
- Figure 17: IBM' s Gerstner' s Corollaries
- Figure 18: Vision Planning Pyramid
- Figure 19: Vision Planning Approach
- Figure 20: Traditional Planning Approach
- Figure 21: Tom Peter' s List of Good Vision Attributes
- Figure 22: Davenports' Visioning Process
- Figure 23: Service Vision Statement Example
- Figure 24: Vision Statement Examples
- Figure 25: Example of Vision Statement and Implementation Plan for Service
- Figure 26: Summary of Points about Vision
- Figure 27: Marketstructure
- Figure 28: Planning Environment - Completed Cycle
- Figure 29: Telecommunications Economic Forecasts
