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Top Growth Opportunities: Wine in China

出版商 GlobalData 商品編碼 604387
出版日期 內容資訊 英文 103 Pages
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主要成長機會:中國的葡萄酒 Top Growth Opportunities: Wine in China
出版日期: 2018年01月01日 內容資訊: 英文 103 Pages


第1章 葡萄酒的主要成長市場介紹

第2章 市場考察:應進入機會

  • 市場成長:各類別
  • 市場規模 (金額)的成長
  • 市場規模 (數量)的成長
  • 優質化的等級:各類別
  • 類別分析:變化的主要促進因素

第3章 零售流通的考察:主要流通管道和零售業者促進成長

  • 葡萄酒的零售流通管道佔有率
  • 主要的零售流通管道趨勢
  • 市場的途徑
  • 部門的變化的促進因素

第4章 企業和品牌的考察:競爭情形

  • 類別的片斷化
  • 企業和品牌的優勢
  • 自有品牌的滲透
  • 品牌佔有率:各主要業者
  • 企業和品牌的優勢的摘要

第5章 消費者的考察:5W (誰,什麼,何時,在哪裡,為何)

  • 策略性課題地圖
  • 主要的消費者促進因素的影響
  • 主要的消費者趨勢
  • 消費群組
  • 主要的健康和保健趨勢
  • 消費者趨勢的摘要

第6章 產品與包裝的考察

  • 主要的產品的考察
  • 趨勢與策略性課題:其他值得注意的產品趨勢
  • 主要的產品革新的案例研究
  • 主要的包裝的考察
  • 趨勢與策略性課題
  • 產品銷售的要點

第7章 閒置頻段與創新的機會:應進入空間

  • 作為目標的成長市場區隔
  • 作為目標的消費者空間
  • 市場區隔的機會
  • 價格趨勢
  • 產品銷售的要點
  • 主要建議

第8章 附錄和定義

Product Code: CS0068TG

"Top Growth Opportunities: Wine in China", provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for the wine market in China and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Consumer and Market Insights: Top Growth Opportunities for Wine in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to -

  • Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Wine, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on savory snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and China-specific product innovation targeting key consumer needs


  • China is one of the largest wine markets globally.
  • Strong Chinese economic data will continue to support value growth in the sector, however, a gradual saturation of the market will cause slow down in growth.
  • The Chinese wine market is dominated by the still wine category, which is also expected to record the fastest growth.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the China's Wine consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • 1. Introducing a top growth market for Wine
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
  • 2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
  • 3. Retail and distribution insight - key channels and retailers driving growth
  • Wine retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
  • 4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • Company and brand strength summary
  • 5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Consumer trends summary
  • 6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
  • 7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Price dynamics
  • Product launch key takeouts
  • Key recommendations
  • 8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Key consumption motivators by category, 2016
  • Top categories by volume and CAGR, 2011-2016
  • Average price change by brand, 2016
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