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市場調查報告書

泰國的啤酒、蘋果酒市場分析

Thailand Beer and Cider Market Insights 2017

出版商 GlobalData 商品編碼 601298
出版日期 內容資訊 英文 45 Pages
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泰國的啤酒、蘋果酒市場分析 Thailand Beer and Cider Market Insights 2017
出版日期: 2017年11月30日 內容資訊: 英文 45 Pages
簡介

本報告提供泰國國內的啤酒及蘋果酒的市場相關分析,整體消費量、市場規模趨勢 (過去7年份) ,及各領域、各品牌、各製造廠商、各包裝方式、各流通管道 (店內消費/購買消費)的詳細趨勢,今後的市場趨勢預測,市場競爭環境,主要企業的簡介、業績,目前推動市場要素與今後調查的市場機會等。

第1章 摘要整理

第2章 市場背景情況

第3章 新的趨勢

第4章 品牌商品和自有品牌

第5章 各製造商市場佔有率

第6章 包裝的趨勢

第7章 流通管道和價格趨勢

第8章 未來展望

第9章 附錄

第10章 分析方法

第11章 產品定義

目錄
Product Code: BCMITH17

GlobalData's Thailand Beer and Cider Market Insights 2017 report provides a complete overview of the Thailand beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.

Reasons to buy

  • Gain an in-depth understanding of the dynamics and structure of the Thailand beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Thailand beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

  • 1. Executive Summary
  • 2. Market Context
  • 3. Emerging Trends
  • 4. Brands and Private Label
  • 5. Market Share by Brewer
  • 6. Packaging Trends
  • 7. Channel and Pricing Trends
  • 8. Outlook
  • 9. Appendices:
  • 10. Methodology
  • 11. Product Definitions
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