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市場調查報告書

西歐的鹹味零食的市場機會:高度成長國家的市場機會分析

Opportunities in the Western Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

出版商 GlobalData 商品編碼 556517
出版日期 內容資訊 英文 119 Pages
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西歐的鹹味零食的市場機會:高度成長國家的市場機會分析 Opportunities in the Western Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies
出版日期: 2017年08月31日 內容資訊: 英文 119 Pages
簡介

本報告提供西歐的主要國家的鹹味零食的市場相關分析,整體市場規模、成長率,及各產品、各國消費趨勢的變化,各國市場結構、盈利的評估,主要企業、品牌的概要與市場佔有率,流通結構,包裝方式的趨勢,今後的市場成長機會等調查。

第1章 摘要整理

第2章 市場規模、成長率的預測 (地區分析)

  • 市場規模和背景情況:西歐和其他地區的比較
  • 成長率分析:各地區
  • 成長率分析:各國
  • 成長率分析:各市場

第3章 西歐的潛在高成長國家的特定

  • 在西歐潛在成長力高的國家
  • 潛在高成長國家的特定:分析方法
  • 潛在高成長國家的特定:風險 - 報酬、市場機會分析

第4章 市場規模、成長率分析

  • 西歐的潛在高成長國家:概要
  • 成長貢獻度分析:各國
  • 食品市場全體對於,鹹味零食的市場佔有率
  • 消費水準的變動:各國、各市場
  • 每人消費量、支出額分析

第5章 各國市場簡介 (西歐的潛在高成長國家的情況)

  • 英國
  • 法國
  • 澳洲
  • 愛爾蘭

第6章 成功案例

第7章 企業、品牌分析

  • 鹹味零食市場各品牌市場佔有率
  • 西歐的鹹味零食市場代表性企業
  • 西歐的鹹味零食市場代表性品牌
  • 鹹味零食市場自有品牌普及率

第8章 健康和保健市場分析

  • 健康和保健的市場分析:概要
  • 健康和保健的市場分析:各國成長貢獻度
  • 健康和保健的市場分析:主要的產品的特徵和優點
  • 健康和保健的市場分析:代表性品牌的市場佔有率

第9章 主要的流通管道

  • 代表性流通管道:各國
  • 代表性流通管道:各市場

第10章 主要包裝形態

  • 成長率分析:主要的包裝材料、容器的各類型
  • 成長率分析:封蓋/外包裝的各類型

第11章 課題與未來展望

  • 主要課題
  • 今後預測

第12章 附錄

圖表一覽

目錄
Product Code: CS0036RR

Global Savory Snacks sector was valued at US$96.6 Billion in 2016 and is forecast to record a CAGR of 6% during 2016-2021, to reach US$129.3 Billion by 2021. Western Europe, with a value share of 19.1%, represented the third largest regional market in the global Savory Snacks sector in 2016. The region is forecast to record a CAGR of 4.7% during 2016-2021.

Potato Chips was the largest market in the Western Europe Savory Snacks sector in 2016, with US$6,670.7 million (36.2% of the overall Savory Snacks sector) and is expected to reach US$8,450.2 million in 2021, growing at a CAGR of 4.8%. In terms of growth, Processed Snacks is forecast to witness the highest CAGR of 5.3% during 2016-2021, driven by the growing demand from experimental minded consumers seeking new flavors and varieties.

Hypermarkets & Supermarkets was the most popular distribution channel for Savory Snacks in the Western Europe region, accounting for 58.7% of overall sales in 2016, followed by Convenient Stores with a 26.1% share. This is due to the fact that Hypermarkets & Supermarkets offer a large variety of products in terms of flavors, cuisines, and pack sizes. Similar distribution share patterns are seen across the countries in Western Europe.

Flexible Packaging was the most commonly used packaging material in the Western Europe Savory Snacks sector, accounting for 97% of the sector (in packaging unit terms) in 2016, while Bag/Sachet was the most used pack type, accounting for 91.4% during the same year. Prize Off was the most commonly used packaging closure type, accounting for a 91.8% share in 2016, while Carton-Folding was the common primary outer type.

Overall Savory Snacks sector in the Western Europe region is highly fragmented, with the top five brands - Walkers, Lay`s, Pringles, Doritos, and Kettle Chips - accounting for 19.3% of the market value in 2016. Private label dominates the Western Europe Savory Snacks sector, accounting for a 18.4% value share in 2016.

The report "Opportunities in the Western Europe Savory Snacks Sector" brings together multiple data sources to provide a comprehensive overview of the Western Europe Savory Snacks sector.

In particular, this report provides the following analysis -

  • Sector Overview: Provides overview of the sector size, value and volume growth analysis, across regions.
  • Change in Consumption: Analysis on the shift in consumption of Savory Snacks by markets across the key countries in the Western Europe region.
  • High Potential Countries: Provides Risk-Reward analysis of top 4 high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country Analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness Analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks products in the Western Europe region, in 2016. It also covers the market share of leading companies offering Savory Snacks with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Key Distribution Channels: Provides analysis on the leading distribution channels for Savory Snacks across the key countries in the Western Europe region, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General retailers.

Companies mentioned in this report: PepsiCo, Calbee Inc., Intersnack Group GmbH & Co. KG, The Kellogg Company, The Lorenz Bahlsen Snack-World Gmbh & Co Kg, Orkla Group, Snyder`s-Lance, Inc., Unichips Italia Spa, Borges Mediterranean Group, Unilever Plc, The Tayto Group, Tyrrells Potato Crisps Ltd.

Scope:

This report brings together multiple data sources to provide a comprehensive overview of the West Europe Savory Snacks sector. It includes analysis on the following -

  • Market overview: Includes sector size, market size and growth analysis by markets
  • Change in consumption: Provides an overview of shift in the consumption of Savory Snacks by markets across different countries in the WE region.
  • High potential countries: Provides Risk-Reward analysis of 15 countries in region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 15, a total of 4 high potential countries are shortlisted.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the WE Savory Snacks sector, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Key distribution channels: Provides analysis on the leading distribution channels in the WE Savory Snacks sector in 2016. It covers six distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Dollar Stores, which include Variety Stores & General Merchandise Retailers, and Others, which include Cash & Carries & Warehouse Clubs and Others.
  • Preferred packaging formats: Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package materials, pack, closure, and outer types based on the volume sales (by pack units).

Reasons to buy:

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

  • Market Size in Context - Western Europe compared to other regions
  • Growth Analysis by region
  • Growth Analysis by country
  • Growth Analysis by market

3. Identifying high potential countries in Western Europe

  • High potential countries in Western Europe
  • Identifying high potential countries - Methodology
  • Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Western Europe )

  • High potential countries in Western Europe - Overview
  • Growth Contribution Analysis by Country
  • Share of Savory Snacks compared to other Food sectors
  • Change in consumption levels by country and markets
  • Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Western Europe )

  • UK
  • France
  • Austria
  • Ireland

6. Success Stories

7. Company and Brand Analysis

  • Brand Share analysis in the Savory Snacks sector
  • Top companies in Western Europe Savory Snacks
  • Top brands in Western Europe Savory Snacks
  • Private Label penetration in the Savory Snacks sector

8. Health & Wellness Analysis

  • Health & Wellness Analysis - Overview
  • Health & Wellness Analysis - Growth contribution by country
  • Health & Wellness Analysis - Key Product Attributes and Consumer Benefits
  • Leading Health & Wellness brands by market share

9. Key Distribution Channels

  • Leading Distribution Channels by countries
  • Leading Distribution Channels by markets

10. Key Packaging Formats

  • Growth analysis by key packaging material and container type
  • Growth analysis by closure type and primary outer type

11. Challenges and Future Outlook

  • Key Challenges
  • Future Outlook

12. Appendix

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2016-2021
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • High potential countries in Western Europe - Overview
  • Value share of Savory Snacks sector as a proportion of overall food by country
  • Change in consumption by market within Savory Snacks (value terms), 2016-2021
  • Per Capita Consumption in Western Europe and high potential countries, 2016
  • Per Capita Expenditure in Western Europe and high potential countries, 2016
  • The UK Savory Snacks - Overview, % value share by market, 2016
  • French Savory Snacks - Overview % value share by market, 2016
  • Austrian Savory Snacks - Overview % value share by market, 2016
  • Irish Savory Snacks - Overview % value share by market, 2016
  • Leading brands in the Western Europe Savory Snacks Sector and Markets by value, 2016
  • Leading companies in the Western Europe Savory Snacks Sector by value sales (US$ million), 2016
  • Leading Brands (including Private label) in the Western Europe Savory Sector by value sales (US$ million), 2016
  • Private Label penetration in the Savory Snacks sector
  • Health & Wellness value and its share in overall sales, 2011-2021
  • Share of product attributes and consumer benefits in high potential countries Western Europe, 2016
  • Leading Health & Wellness companies with market share by Savory Snacks markets (2016)
  • Leading Distribution Channels in Western Europe region by countries, 2016
  • Leading Distribution Channels in Western Europe region by markets, 2016

List of Figures

  • Annual value growth analysis by region (2016-2021)
  • Annual volume growth analysis by region (2016-2021)
  • Value and volume growth analysis by country (2016-2021)
  • Value and volume growth analysis by market (2016-2021)
  • Country level contribution to the growth by Markets in Western Europe region, 2016-2021
  • UK Savory Snacks - Demographic Analysis
  • French Savory Snacks - Demographic Analysis
  • Austrian Savory Snacks - Demographic Analysis
  • Irish Savory Snacks - Demographic Analysis
  • Country level contribution to the growth of H&W Market in Western Europe region, 2016-2021
  • Key package material volume (units) share, 2016
  • Unit volume growth by package material (2011-2021)
  • Key pack type volume (units) share, 2016
  • Unit volume growth by pack type (2011-2021)
  • Key closure type volume (units) share, 2016
  • Unit volume growth by closure type (2011-2021)
  • Key primary outer type volume (units) share, 2016
  • Unit volume growth by primary outer type (2011-2021)
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