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市場調查報告書

南美的MVNO市場

MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share

出版商 GlobalData 商品編碼 553437
出版日期 內容資訊 英文 46 Pages
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南美的MVNO市場 MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share
出版日期: 2017年09月01日 內容資訊: 英文 46 Pages
簡介

南美各國的行動通訊市場上MVNO的佔有率,2017年階段為1.7%。這雖然比其他新興國家高,但仍是遠遠低於已開發國家的狀態。另一方面,至2022年的年複合成長率 (CAGR)估計為 37.8%。行動通訊市場飽和化也可能妨礙今後的市場成長,不過,各MVNO公司,以創新服務和強化客戶體驗、M2M服務等,試圖開拓成長機會。

本報告提供南美各國的MVNO (虛擬行動服務業者) 市場相關分析,MVNO定義和經營模式,各國的管理體制,全球/域內的市場規模預測,區域內的主要經營模式,主要的市場的推動及阻礙要素要素,主要企業的案例研究,產業相關人員今後應採取行動等內容彙整,為您概述為以下內容。

摘要整理

第1章 MVNO定義,主要的經營模式,管理體制

  • MVNO定義
  • MVNO的經營模式
  • 南美各國的MVNO法規

第2章 MVNO的市場結構

  • 全球MVNO市場
  • 南美的MVNO市場
  • 南美市場上的MVNO的經營模式

第3章 在南美各國的MVNO用戶數的促進、阻礙因素

  • MVNO的促進、阻礙因素
  • 推動因素:新產品和創新的經營模式
  • 推動因素:客戶體驗 (客戶經驗)的強化
  • 推動因素:B2B (企業間利用) 領域的成長
  • 阻礙因素:行動電話市場飽和化
  • 阻礙因素:多合一服務、服務的提供

第4章 案例研究

  • Vodafone Brasil
  • Virgin Mobile (哥倫比亞)
  • Weex

主要的分析結果與建議

  • 主要的分析結果
  • 建議

簡稱一覽、定義

圖表一覽

目錄
Product Code: TC0105IR

By year-end 2017, MVNOs' market share of mobile subscriptions in Latin America will be higher when compared to other emerging regions such as Africa & the Middle East (0.8%) and Central and Eastern Europe (1.1%), while lower than developed regions such as Western Europe (13.7%), Developed Asia-Pacific (8.9%) and North America (8.5%). It is expected that MVNO subscriptions in Latin America will expand, reaching 21.1m subscriptions by year-end 2022.

Colombia will be the largest MVNO market in Latin America by 2017-end, with 4.9m MVNO subscriptions. However, Mexico will be the fastest growing MVNO market in terms of subscriptions (CAGR of 37.8% over 2017-22, driven by favorable regulatory environment and the nationwide LTE wholesale network in 2018-2020, named Red Compartida.

MVNOs have been adopting unconventional strategies in the highly saturated and competitive mobile markets in Latin America. MVNOs are selecting innovative operating business models, such as Mexican MVNO Weex offering customized packages to attract customers and compete with traditional MNOs. Other strategies include promoting their products and services over social media platforms (e.g., Facebook and Twitter); adding new services (e.g., music and video) and target underserved customer niche segments with specially designed offers.

High mobile subscription penetration of population in Latin American markets pose challenge for MVNOs to attract subscribers from established players. For instance by year-end 2017, mobile subscription penetration of population will reach 149.8% in Argentina, 117.3% in Brazil and 116.9% in Colombia. Another challenge for MVNOs is posed by multiplay bundles offered by MNOs with associated discount on services.

The report "MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share" provides an executive-level overview of the MVNO market in Latin America, with forecasts of key indicators up to 2022. It delivers deep quantitative and qualitative insight into the MVNO market, assessing business MVNOs' business models and value propositions, and the main drivers and challenges for MVNOs to increase their share in the mobile space in the region.

In particular, this report provides the following analysis -

  • MVNO definition, main business models and regulatory framework. This section provides information regarding the definition of MVNO, the different business models and value proposition built by MVNOs and the MVNO regulatory framework in the region.
  • MVNO market context. This section explores MVNO market size and growth in Latin America, showcasing the different types of MVNOs business models acting in the region.
  • Drivers and inhibitors impacting MVNO subscription growth in Latin America. This section details the drivers and inhibitors impacting in the growth of MVNO subscriber numbers, showcasing how MVNOs are taking advantage of the drivers and overcoming the market challenges.
  • Case studies. We continue with a review of the strategies, positioning and product portfolio of a number of MVNOs that are succeeding in the region.
  • Key findings and recommendations. We conclude the report with a set of key findings and recommendations for MNOs, MVNOs and regulators.

Companies mentioned in this report: Vodafone, AT&T, America Movil, Virgin Mobile, Tuenti Movil, Soriana Movil, Movil Falabella, Porto Seguro Connecta, Lycamobile, Maxcom, Megacable, weex, Telcel, Movistar, Unefon, Maz Tiempo, Claro

Scope:

  • Increasing number of MVNOs and low-tariffs offered by MNOs in Latin America have forced MVNOs to come up with new products and strategies to improve their competiveness. These strategies involve improving their customer services and developing business models geared towards M2M.
  • MVNOs will account for only 1.3% of the total mobile subscriptions in Latin America at 2017-end. Looking ahead, we estimate that MVNO subscription will record a CAGR of 18% over 2017-22 to reach 21.1m by the end of 2022.
  • Colombia will be the largest MVNO market by 2017-end in terms of subscription number; with a 37.8% CAGR between 2017 and 2022, Mexico MVNO market will be the largest by year-end 2022, driven by favorable regulatory environment and the nationwide LTE wholesale network in 2018-2020, named Red Compartida.

Reasons to buy:

  • This Insider Report provides a comprehensive examination of the MVNOs business models in the Latin America market to help executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans and optimize resource allocation and return on investments.
  • This report also provides a five-year forecast of the MVNO market in Latin America, developed using GlobalData's rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
  • Three case studies illustrate the business model and strategy of select MVNOs in Latin America, this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the MVNO market in Latin America, providing a number of actionable recommendations for MNOs, MVNOs and regulators.

Table of Contents

  • Executive Summary

Section 1: MVNO definition, main business models and regulatory framework

  • MVNO definition
  • MVNO business models
  • MVNO regulation in Latin America

Section 2: MVNO market context

  • MVNO global market
  • MVNOs in Latin America market
  • MVNO business models in Latin America market

Section 3: Drivers and inhibitors impacting the MVNOs subscription growth in Latin America

  • Drivers and Inhibitors for MVNOs
  • New Products and Disruptive Business Models - Driver
  • Enhanced Customer Experience - Driver
  • Growth in B2B Sector - Driver
  • Saturated Mobile Penetration - Inhibitor
  • Multiplay Offers - Inhibitor

Section 4: Case Studies

  • Vodafone Brasil
  • Virgin Mobile (Colombia)
  • Weex

Key findings and recommendations

  • Key findings
  • Recommendations

Acronyms and Definitions

List of Tables

  • Exhibit 1: MVNO market structure
  • Exhibit 2: MVNO main operational business models
  • Exhibit 3: Most prevalent MVNO business models in Latin America based on their marketing approach
  • Exhibit 4: MVNO business models based on their marketing approach
  • Exhibit 5: Most recent cases of MVNO regulation, Latin America
  • Exhibit 6: Indirect regulatory measures favoring MVNOs, 2017
  • Exhibit 7: MVNO subscriptions market share by region, 2017
  • Exhibit 8: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2017
  • Exhibit 9: MVNO subscriptions as a percentage of total mobile subscriptions by country, Latin America, 2017
  • Exhibit 10: MVNO subscription market share by country, Latin America, 2017
  • Exhibit 11: Number of active MVNOs and market share per business model, Latin America, 2017
  • Exhibit 12: Most prevalent MVNO business models in Latin America based on their marketing approach, 2017
  • Exhibit 13: Select active niche MVNOs and their target segments, Latin America, 2017
  • Exhibit 14: Features of sub-brand MVNOs
  • Exhibit 15: Vodafone's value-added services for M2M solutions
  • Exhibit 16: Comparison of pricing of discount MVNOs and major MNOs in Latin America, August 2017
  • Exhibit 17: Select retail MVNOs in Latin America, August 2017
  • Exhibit 18: Main factors affecting the MVNO market in Latin America
  • Exhibit 19: Disruptive strategies followed by MVNOs in LATAM
  • Exhibit 20: Areas of customer experience differentiation and examples
  • Exhibit 21: M2M subscription growth (CAGR) over 2017-2022 in select LATAM countries
  • Exhibit 22: Mobile subscription penetration of population in select LATAM countries
  • Exhibit 23: Comparison of packages by MNO & MVNO
  • Exhibit 24: Select examples of cable operators that entered into MVNO market, Latin America, August 2017
  • Exhibit 25: Vodafone Brasil, Key performance indicators, 2017
  • Exhibit 26: Vodafone Brasil Mobile subscriptions 2017-2022
  • Exhibit 27: Virgin Mobile, key performance indicators, 2017
  • Exhibit 28: Virgin Mobile, mobile subscriptions 2017- 2022
  • Exhibit 29: Weex, key performance indicators, 2017
  • Exhibit 30: Weex mobile subscriptions 2017-2022

List of Figures

  • Exhibit 1: MVNO market structure
  • Exhibit 2: MVNO main operational business models
  • Exhibit 3: Most prevalent MVNO business models in Latin America based on their marketing approach
  • Exhibit 4: MVNO business models based on their marketing approach
  • Exhibit 5: Most recent cases of MVNO regulation, Latin America
  • Exhibit 6: Indirect regulatory measures favoring MVNOs, 2017
  • Exhibit 7: MVNO subscriptions market share by region, 2017
  • Exhibit 8: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2017
  • Exhibit 9: MVNO subscriptions as a percentage of total mobile subscriptions by country, Latin America, 2017
  • Exhibit 10: MVNO subscription market share by country, Latin America, 2017
  • Exhibit 11: Number of active MVNOs and market share per business model, Latin America, 2017
  • Exhibit 12: Most prevalent MVNO business models in Latin America based on their marketing approach, 2017
  • Exhibit 13: Select active niche MVNOs and their target segments, Latin America, 2017
  • Exhibit 14: Features of sub-brand MVNOs
  • Exhibit 15: Vodafone's value-added services for M2M solutions
  • Exhibit 16: Comparison of pricing of discount MVNOs and major MNOs in Latin America, August 2017
  • Exhibit 17: Select retail MVNOs in Latin America, August 2017
  • Exhibit 18: Main factors affecting the MVNO market in Latin America
  • Exhibit 19: Disruptive strategies followed by MVNOs in LATAM
  • Exhibit 20: Areas of customer experience differentiation and examples
  • Exhibit 21: M2M subscription growth (CAGR) over 2017-2022 in select LATAM countries
  • Exhibit 22: Mobile subscription penetration of population in select LATAM countries
  • Exhibit 23: Comparison of packages by MNO & MVNO
  • Exhibit 24: Select examples of cable operators that entered into MVNO market, Latin America, August 2017
  • Exhibit 25: Vodafone Brasil, Key performance indicators, 2017
  • Exhibit 26: Vodafone Brasil Mobile subscriptions 2017-2022
  • Exhibit 27: Virgin Mobile, key performance indicators, 2017
  • Exhibit 28: Virgin Mobile, mobile subscriptions 2017- 2022
  • Exhibit 29: Weex, key performance indicators, 2017
  • Exhibit 30: Weex mobile subscriptions 2017-2022
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