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市場調查報告書

主要成長機會:印尼的乳製品、大豆食品

Top Growth Opportunities: Dairy & Soy Food in Indonesia

出版商 GlobalData 商品編碼 547794
出版日期 內容資訊 英文 115 Pages
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主要成長機會:印尼的乳製品、大豆食品 Top Growth Opportunities: Dairy & Soy Food in Indonesia
出版日期: 2017年08月10日 內容資訊: 英文 115 Pages
簡介

本報告提供印尼的乳製品、大豆食品市場相關調查分析,市場資料,人口統計的消費模式與類別,促進消費的主要的消費者趨勢相關驗證之系統性資訊。

第1章 乳製品的主要成長市場介紹

第2章 市場考察:確定進入的機會

  • 市場成長:各類別
  • 市場規模 (金額)的成長
  • 市場規模 (數量)的成長
  • 優質化的等級:各類別
  • 類別分析:變化的主要推動因素

第3章 零售流通的考察:主要流通管道和零售業者

  • 乳製品零售流通管道的佔有率
  • 主要的零售流通管道趨勢
  • 市場的途徑
  • 變化的推動因素

第4章 企業和品牌的考察:競爭情形

  • 類別的片斷化
  • 企業和品牌的優勢
  • 自有品牌的滲透
  • 品牌佔有率:各主要業者
  • 國際/國內品牌分析
  • 企業和品牌的優勢的摘要

第5章 消費者的考察:5W (誰,什麼,何時,在哪裡,為何)

  • 策略性課題地圖
  • 主要的消費者推動因素的影響
  • 主要的消費者趨勢
  • 消費群組
  • 主要的健康和保健趨勢
  • 健康和保健要求的滲透:各類別
  • 消費者趨勢的摘要

第6章 產品與包裝的考察

  • 主要的產品的考察
  • 趨勢與策略性課題:其他值得注意的產品趨勢
  • 主要的產品革新的案例研究
  • 主要的包裝的考察
  • 趨勢與策略性課題
  • 產品銷售的要點

第7章 閒置頻段與創新的機會:應該進入空間

  • 作為目標的成長市場區隔
  • 作為目標的消費者空間
  • 市場區隔的機會
  • 產品銷售的要點
  • 主要建議

第8章 附錄和定義

目錄
Product Code: CS0019TG

Indonesia is the smallest market amongst the top ten countries in terms of per capita expenditure (US$ terms). The per capita expenditure on dairy and soy food products is growing rapidly and is supported by an increasing population and rising disposable income levels.

Indonesia is one of the largest dairy markets in the world with a value of over US$8bn in 2016. Combined with strong forecast growth of 8.6% CAGR over the 2016-2021 periods highlights it high reward score rank. The market is benefitting from Indonesia's strong economy, and the increasing middle class is creating high demand for dairy products because they are perceived to be a simple and healthy way to improve consumers' health.

Indonesia's dairy market is forecast to see strong CAGR growth through to 2021 with forecast growth at 8.6% making it a key opportunity for international producers to expand their operations. The country's large and growing economy is creating a wealthy, urbanized middle class that is developing Western tastes, such as dairy. For many of these middle class consumers dairy, especially milk, is seen as a healthy product that is a good source of essential nutrients for children. However, the country's high level of corruption and the state's overly active presence in the economy will hinder the development of private companies in many industries, such as dairy, in the long term.

Off-trade dairy sector accounted for higher value in US$ terms than on-trade, an effect mirroring general moves amongst the Indonesian consumers towards more consumption occurring within the home. Furthermore, the off-trade sector will record higher growth than on-trade in US$ terms in the next five years. Indonesia has a large young population which is aiding the growth of the dairy market, especially in the off-trade sector.

The report "Top Growth Opportunities: Dairy & Soy Food in Indonesia" provides recommended actions and detailed analysis of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of dairy and soy food markets in Indonesia.

In particular, this report provides the following analysis -

  • Key consumer demographic groups driving consumption within the Indonesia market. Improve your consumer targeting by understanding who's driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Indonesia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.

Companies mentioned in this report: Royal Friesland Campina N.V, Nestle S.A, P.T. Indofood CBP Suskes Makmur Tbk.

Scope:

  • The Indonesian dairy market grew at a CAGR of 1.5% between 2011-2016 but is forecast to grow at a CAGR of 8.6% from 2016-2021 in value terms.
  • The market is valued at US$ 8.8 billion, as of 2016.
  • Friesland Campina is the most important company in the Indonesian dairy market with a 17.4% share of the market.

Reasons to buy:

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indonesia's dairy consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Dairy

  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score- overview
  • Consumer spending trends-peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight-identifying the opportunities to move into

  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

  • Dairy & Soy Food retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary

5. Consumer insight-who, what, when, where and why

  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights

  • Key Product Insights
  • Trends and strategic issues-other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Product launch key takeouts
  • Key recommendations

8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Top categories by volume and CAGR, 2011-2016

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2011-2021
  • Market value and split, 2011-2021
  • Value growth by category, 2011-2016 and 2016-2021
  • Value market growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Value and volume growth by category, 2011-2021
  • Fragmentation by category, 2011-2016
  • Private label penetration and CAGR, 2011-2016
  • Cumulative value share by brand, 2016
  • Penetration of Health and Wellness claims by category, 2016
  • Packaging materials volume share, 2016 & 2021
  • Packaging closure materials volume share, 2016 & 2021
  • Projected CAGR for top five categories by value, 2016-2021
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