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市場調查報告書

主要成長機會:中國的乳製品、大豆食品

Top Growth Opportunities: Dairy & Soy Food in China

出版商 GlobalData 商品編碼 543308
出版日期 內容資訊 英文 119 Pages
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主要成長機會:中國的乳製品、大豆食品 Top Growth Opportunities: Dairy & Soy Food in China
出版日期: 2017年07月31日 內容資訊: 英文 119 Pages
簡介

本報告提供中國的乳製品、大豆食品市場相關調查分析,市場資料,人口統計的消費模式與類別,促進消費的主要消費者趨勢相關驗證之系統性資訊。

第1章 乳製品的主要成長市場介紹

第2章 市場考察:應該進入機會

  • 市場成長:各類別
  • 市場規模 (金額)的成長
  • 市場規模 (數量)的成長
  • 優質化的等級:各類別
  • 類別分析:變化的主要推動因素

第3章 零售流通的考察:主要流通管道和零售業者

  • 乳製品零售流通管道的佔有率
  • 主要的零售流通管道趨勢
  • 市場的途徑
  • 變化的推動因素

第4章 企業和品牌的考察:競爭情形

  • 類別的片斷化
  • 企業和品牌的優勢
  • 自有品牌的滲透
  • 品牌佔有率:各主要業者
  • 國際/國內品牌分析
  • 企業和品牌的優勢的摘要

第5章 消費者的考察:5W (誰、什麼、何時、在哪裡、為何)

  • 策略性課題地圖
  • 主要的消費者推動因素的影響
  • 主要的消費者趨勢
  • 消費群組
  • 主要的健康和保健趨勢
  • 健康和保健要求的滲透:各類別
  • 消費者趨勢的摘要

第6章 產品與包裝的考察

  • 主要的產品的考察
  • 趨勢與策略性課題:其他值得注意的產品趨勢
  • 主要的產品革新的案例研究
  • 主要的包裝的考察
  • 趨勢與策略性課題
  • 產品銷售的要點

第7章 閒置頻段與創新的機會:應進入空間

  • 作為目標的成長市場區隔
  • 作為目標的消費者空間
  • 市場區隔的機會
  • 價格趨勢
  • 產品銷售的要點
  • 主要建議

第8章 附錄和定義

目錄
Product Code: CS0013TG

China's Dairy market is forecast to see strong continued growth through to 2021 paired with a high market value of US$50bn making it a key opportunity for dairy producers. Contributing to this substantive growth is China's burgeoning middle class. These segments of the population are increasingly urban and are developing western-leaning tastes. For many Chinese consumers dairy products, especially milk, are seen as healthy potential sources of nutrients

Tempering this growth somewhat is Chinese sensitivity/intolerance to dairy. A significant portion of the Chinese population is lactose-intolerant or lactase-deficient, and experience adverse effects from dairy products. This could cause a preference for dairy-free products at some point but for now Chinese consumers will continue to increase their milk consumption as the middle class expands

China is one of the smaller markets in the global Dairy & Soy Food sector in terms of per capita expenditure in US dollar terms. The Chinese Dairy & Soy Food market offers fewer opportunities in terms of per capita expenditure in US dollar terms compared to Japan, Saudi Arabia, the US, and Australia.

China's rapid economic growth has pulled hundreds of millions of people out of poverty in recent decades. This rapid economic development combined with an increasingly urban population bodes well for consumer goods producers in China but especially for those producing goods associated with the West which carry premium connotations.

Overall, China's Dairy CAGR has been at 10.56% in the last five years, and this will increase in 2016-2021, while by comparison, on-trade growth will decrease slightly over the same period. This is suggestive of an increased pool of middle class consumption, but the pinch of eating out will still motivate people to stay in rather than go out for dairy and soy products. It is predicted that off-trade dairy consumption alone in 2016 will surpass total dairy and soy consumption in 2016.

The report "Top Growth Opportunities: Dairy & Soy Food in China" provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Dairy & Soy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and China-specific product innovation targeting key consumer needs.

Companies mentioned in this report: Inner Mongolia Mengniu Dairy Industry Co., Ltd., Want Want China Holdings Ltd., Yili Group, Bright Food (Group) Co., Ltd., Vitasoy International Holding, Nestle, Heilongjiang Wondersun Healthy Food Co., Ltd., Beijing Sanyuan Foods Co., Ltd., Yakult Honsha Co., Ltd., Groupe Danone S.A.

Scope:

  • China's Dairy market is forecast to see strong continued growth through to 2021, making it a key opportunity for dairy producers.
  • The Chinese Dairy market has seen increasing premiumization across all sector categories.
  • Private label penetration is relatively low in the Chinese Dairy market but the Private Label CAGR growth between 2011 and 2016 is significantly stronger than the name brand CAGR.
  • Dairy consumption is centered on younger consumers. These consumers, having grown up in the age of globalization and Western influence, have much more positive perceptions of dairy products, especially in regards to benefits to health.

Reasons to buy:

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Dairy & Soy consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Dairy

  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into

  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

  • Dairy retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary

5. Consumer insight - who, what, when, where and why

  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights

  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into

  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Price dynamics
  • Product launch key takeouts
  • Key recommendations

8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Key consumption motivators by category, 2016
  • Key consumption motivators by category, 2016 (continued)
  • Top categories by volume and CAGR, 2011-2016
  • Average price change by brand, 2016

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2011-2021
  • Market value and split, 2011-2021
  • Value growth by category, 2011-2016 and 2016-2021
  • Value market growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Value and volume growth by category, 2011-2021
  • Fragmentation by category, 2011-2016
  • Private label penetration and CAGR, 2011-2016
  • Cumulative value share by brand, 2016
  • Penetration of Health and Wellness claims by category, 2016
  • Packaging materials volume share, 2016 & 2021
  • Packaging closure materials volume share, 2016 & 2021
  • Projected CAGR for top five categories by value, 2016-2021
  • Price change by category, 2016
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