Abstract
Energy Efficient Displays Technologies to 2020 - Organic Light Emitting Diodes
(OLED) Displays Set to Propel Growth of the Industry
Global Organic Light Emitting Diode (OLED) Display Market holds Enormous
Revenue Potential and is expected to reach $10.6 billion by 2020
OLED displays have emerged as one of the most promising display technologies
in recent years. The estimated market for OLED displays grew at a Compound
Annual Growth Rate (CAGR) of 33.9% during the period 2005-2009. The global
OLED market was valued at $822m in 2009 in comparison to $256m in 2005 and is
further expected to grow at a CAGR of 25.5% during 2010-2020 to reach $10.6
billion by 2020. The high growth in demand is expected to follow the take-off
of OLED displays in large display applications including television sets,
monitors, desktops and others. As of 2009, OLED displays were mainly used in
mobile phones, digital cameras, mp3 players and other small panel applications
The primary revenue driver for OLED displays is mobiles phones, which
contribute almost 65% of the overall OLED revenues. The applications that OLED
displays are targeting are also served by Liquid Crystal Display (LCD), which
make OLED a replacement technology. The manufacturers are concerned about
whether the new technological developments will produce additional growth or
will only displace the older technologies. Further, the improvement in the LCD
display technology along with a reduction in prices is hampering the
deployment of OLED displays. The display industry needs a combination of new
applications and technologies to accelerate revenue growth. GBI Research in
consensus with the industry experts anticipates a high revenue potential of
OLED displays in the years ahead.
Innovation in Technology and Mass Production Volume Expected to Cause a
Decline in OLED Display Prices
The innovation in technology and mass production volume are expected to cause
a decline in OLED display prices. GBI Research, in its interviews with
industry experts, find that the OLED displays are much easier and simpler to
produce than the dominant LCD displays. Industry experts expect a huge decline
in OLED prices once they are being produced in certain volumes. The path to
high volume manufacturing and larger sizes for Active Matrix Organic Light
Emitting Diodes (AMOLED) has been slower and harder than anticipated by the
industry experts. The OLED display manufacturers are finding it difficult to
reduce prices, which in turn are holding back the commercialization of large
panel displays. The OLED display manufactures across the globe are involved in
Research and Development (R&D) and expansion of their production line, which
will help them in attaining economies of scale and thus reduce the prices.
OLED displays generate their own light meaning that they do not require any
backlighting and thus consume less power. The low power consumption by OLED
displays makes them best suited for applications such as laptops and mobile
handsets. OLED displays promise faster response times, wide viewing angles,
exceptional color reproduction, outstanding contrast levels, and high
brightness. Further, the thin and lightweight designs of the OLED displays
make them attractive to use in a variety of applications such as mobiles,
laptops, digital cameras and mp3 players, among others.
Asia-Pacific region will remain the Manufacturing Hub for Global Energy
Efficient Displays
The Asia-Pacific (APAC) region was a major production hub for energy efficient
displays in 2009, contributing a substantial 90% of the energy efficient
display production. In APAC, Japan, Taiwan, China and the Republic of Korea
are the major manufacturers of energy efficient displays. The countries in
APAC are preferred destinations for electronics manufacturing due to the
availability of cheap labor, abundant raw materials and the robust
infrastructure. GBI Research predicts the APAC countries to remain the
manufacturing hub in the years ahead. The displays found their major
applications in the consumer electronics segment and so the APAC countries are
providing facilities and a much needed boost to the energy efficient display
industry. However, these countries are subjected to major scrutiny while
outsourcing manufacturing for sectors such as medical, defense and automotive,
where the reliability and safety of the end product are major concerns. The US
and European countries are mainly involved in R&D, patents and processing
knowledge, and outsource their production to the APAC countries. GBI Research
has found that the US and EU countries have medium to low production lines but
possess a strong position in process knowledge and Intellectual Property
Rights (IPR) related matters. Europe, Middle East and Africa (EMEA) stood
second, contributing a total of 6% of the global energy efficient display
production followed by America with a contribution of 4% of the overall
production. The production shares of the major regions in the overall energy
efficient displays market for the year 2009 are shown below:
Global Energy Efficient Displays Market, Production Share on the Basis of
Geography (%), 2009
Source: GBI Research
TFT-LCD Displays to
Continue to Dominate the Energy Efficient Displays Market during the period
2010-2020
TFT-LCD displays or AMLCD displays are the current dominant technology and
were the earliest type of flat-screen solid-state display. The TFT-LCD market
experienced a CAGR of 10.5% during 2005-2009. In the past decade, the demand
for TFT-LCD panels has grown faster than the supply resulting in high revenue
growth. However, the improved production capacity, economies of scale and an
increased number of manufacturers have resulted in high supply and low costs
of production. GBI Research estimates the TFT-LCD displays market to grow at a
CAGR of 4.5% during the forecast period 2010-2020 to reach $103.2 billion by
2020. The overall market in 2009 declined despite the fact that shipments of
monitor panels grew by 20% from 2008 levels. Technological improvement and
price reduction are a part of broader strategy adopted by TFT-LCD
manufacturers to stay afloat in a dynamic market, which is replete with newer
technologies. The LCD display products are available at a much cheaper price
as compared to the other display technologies.
Huge Amount of Investments by Manufacturers Signifies High Growth Potential of
Displays in the years ahead
The energy efficient display manufacturers are investing a significant amount
to enhance their production capacities and improve R&D. This ramp up of
production facilities by the key players indicates huge demand potential of
energy efficient displays in the years ahead. Samsung Electronics Co., a
global leader in semiconductor and display technologies announced its total
investment in manufacturing facilities and research & development for 2010 to
be 26 trillion won for the year 2010. Out these, 5 trillion won will be
invested in the display facilities to expand the capacity for LCD panel
production and about 8 trillion won will be invested in the R&D facilities for
microchips and displays. In May 2010, LG Display Co., Ltd. has commenced mass
production at its second 8th generation plant P8E (Extension) in Paju Display
Cluster with a primarily objective to manufacture 32”, 47” and
55-inch TV LCD panels. The company began its production with initial monthly
capacity of 30,000 input sheets and planned to steadily increase it to even
120,000 input sheets per month by the year’s end. The manufactures are
also investing in other countries to enhance their geographical influence and
market position. Recently, AU Optronics Corporation, the market leader of LCD
panel in Taiwan market plans to build up a more-advanced 7.5-generation LCD
factory in China. The company has filed permission request to Taiwan' s
Ministry of Economic Affairs for setting up their business unit in China. The
building up of the plant in Kunshan, Jiangsu Province will require a $3
billion investment and is expected to have an output capacity of 80,000 to
90,000 panels per month by the end of 2011.
E-books will be the Cornerstone for the Growth of E-Paper Displays during the
forecast period
GBI Research estimates the global e-paper displays market revenues to grow at
a CAGR of 27.1% during the period 2010-2020. The ease of reading in
sunlight and low power consumption are two of the important factors that are
driving the demand for e-paper. Earlier, e-paper displays were used in
flexible or ultra-thin clocks and watches, but the first major
commercialization of e-paper products is now coming in the form of electronic
book readers. E-book displays are currently accounting for around 50% of the
overall e-paper displays market. The color e-book display entered the market
recently, but a major portion of e-paper displays remains black and white.
Industry experts do not expect a high volume of color e-paper displays to be
sold before 2012 due to the high prices and technical challenges. Though the
companies involved in e-paper have well developed programs to bring color to
e-paper, the current state of the art color e-paper tends to be rather pallid
and unattractive. E-paper displays are used in e-books, e-textbooks,
e-newspapers, e-magazines, mobile phones, electronic shelf labels,
point-of-purchase and public signage displays, displays in smart and
credit cards, clothes and other wearable items, and other applications
Energy Efficient Displays Technologies to 2020 - Organic Light Emitting Diodes
(OLED) Displays Set to Propel Growth of the Industry
Summary
The report provides an in-depth analysis on the energy efficient displays
industry. The report provides the latest information on the market revenues of
the energy efficient displays and discusses the key market trends and growth
forecasts for the various energy efficient displays including OLED displays,
LEDs and LED displays. It also provides the analysis on the basis of geography
and end-users. The report has a dedicated section on the technology analysis,
competitive landscape and regulatory framework. The growing demand of consumer
electronics such as mobile phones, laptops, notebook and others is expected to
contribute to the high sales growth of energy efficient displays. This report
is built using data and information sourced from proprietary databases,
primary and secondary research and in-house analysis by GBI Research’s
team of industry experts.
Scope
The report analyses market opportunities and challenges for the energy
efficient industry in the global arena. Its scope includes:
- Qualitative
analysis of market drivers, restraints and challenges for energy efficient
displays industry.
- The report covers the market revenues and forecasts
for the various energy efficient displays including OLED displays, LEDs and
LED displays.
- Competitive landscape that includes the market share
analysis of the key players in each of the energy efficient display for the
year 2009.
- The report discusses the energy efficient displays market
analysis on the basis of geography and end-users.
- Key topics covered in
the report include technology analysis, regulatory framework and key
player’s profile.
Reasons to buy
The report will enhance your decision making capability in a rapid and time
sensitive manner. It will allow you to:
- Exploit growth opportunities in
the energy efficient displays market from the market segment size assessments
and forecasts.
- Develop business strategies by understanding the trends
and developments that are driving the energy efficient displays industry
across globe.
- Devise market-entry and expansion strategies among the
various energy efficient displays technologies.
- Identify the key players
best positioned to take the advantages of the growing market.
- Make
informed business decisions from the regulatory, economical and technological
information provided about the energy efficient display industry.
- What
is the future demand potential for energy efficient displays? -
Identify, understand and capitalize.
Table of Contents
1 Table of Contents 4
1.1 List of Tables 6
1.2 List of Figures 7
2
Introduction 8
2.1 GBI Research Report Guidance 8
3 Global Energy
Efficient Displays Market, Overview 9
3.1 Classification of Displays 9
3.2 Why do we Need Energy Efficient Displays? 9
3.3 Global Energy
Efficient Displays, Technology Overview 9
3.3.1 Technology Overview of
Liquid Crystal Displays (LCD) 9
3.3.2 Technology Overview of Organic Light
Emitting Diode (OLED) Displays 10
3.3.3 Technology Overview of E-paper
Displays 10
3.4 Global Energy Efficient Display Market Force Analysis
11
3.4.1 Global Energy Efficient Display Market, Key Drivers 11
3.4.2
Global Energy Efficient Display Market, Key Constraints 12
4 Global Energy
Efficient Displays, Market Analysis and Forecasts to 2020 14
4.1 Global
Energy Efficient Displays, Market Revenues ($bn), Snapshot on the Basis of
Product Segments, 2009-2020 14
4.2 Global Organic Light Emitting
Diode (OLED) Display Market Revenues, ($m), 2005-2020 15
4.2.1
Global Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown
(%) on the Basis of Technology, 2007-2009 17
4.2.2 Global Organic
Light Emitting Diode (OLED) Display Market Revenue Share (%), By Application,
2009-2020 19
4.2.3 Global Organic Light Emitting Diode (OLED) Display
Market, Comparison of Major Countries on the Basis of Production and IPR, 2009
20
4.2.4 Global Organic Light Emitting Diode (OLED) Display Market,
Average Price Range for Various Applications, 2009 21
4.3 Global E-paper
Display Market Revenues Forecast, ($m), 2009-2020 23
4.3.1 Global
E-paper Display Market, Comparison of Major Countries on the Basis of
Production and IPR, 2009 24
4.4 Global Thin Film Transistor Liquid Crystal
Display (TFT-LCD) Market Revenue Forecasts, ($bn), 2005-2020 25
4.4.1 Global Thin Film Transistor Liquid Crystal Display (TFT-LCD) Market
Revenues Share, (%), By Application, 2009 27
4.4.2 Global Thin Film
Transistor Liquid Crystal Display (TFT-LCD) Market, Average Price Range for
Various Applications, 2009 28
5 Global Energy Efficient Displays, Market
Analysis and Forecasts on the Basis of Geography 29
5.1 Global Energy
Efficient Displays Market Production Analysis by Value on the Basis of
Geography, (%), 2009 29
5.1.1 Asia-Pacific Energy Efficient Displays
Market Revenues, ($m), 2009-2020 30
5.1.2 Europe, Middle East and
Africa (EMEA) Energy Efficient Displays Market Revenues, ($m), 2009-2020
31
5.1.3 America Energy Efficient Displays Market Revenues, ($m),
2009-2020 33
6 Global Energy Efficient Displays Market, Competitive
Landscape 35
6.1 Global Market Share of Key Players in Organic Light
Emitting Diode (OLED) Displays, (%), 2009 35
6.2 Recent Competitive
Activities of Key Players in Organic Light Emitting Diode (OLED) Display
Industry 36
6.2.1 Samsung Mobile Display 36
6.2.2 LG Display 36
6.2.3 Sony Corporation 36
6.3 Global, Market Share of Key Players in Thin
Film Transistor Liquid Crystal Displays (TFT-LCD), (%), 2009 37
6.4 Recent
Competitive Activities of Key Players in Thin Film Transistor Liquid Crystal
Display (TFT-LCD) Industry 38
6.4.1 Samsung 38
6.4.2 LG Display 39
6.4.3 AU Optronics Corporation 39
6.4.4 Sharp Corporation 39
6.5
Global E-paper Displays Market, Snapshot of Key Companies, 2009 40
7
Global Energy Efficient Display Technologies Market, Regulatory Framework
42
7.1 Global Energy Efficient Display Technologies Market, Promotional
Agencies 42
7.2 Global Energy Efficient Display Technologies Market,
Certification Standards 42
7.2.1 TCO Labeling 42
7.2.2 EPEAT
Certification 44
7.2.3 Restriction of Hazardous Substances (RoHS)
Directive 44
7.2.4 Waste Electrical and Electronic Equipment (WEEE)
Directive 45
8 Appendix 46
8.1 About GBI Research 46
8.2 Market
Definition 46
8.2.1 Product Types covered 46
8.2.2 Geographies covered
46
8.2.3 Exchange Rate 46
8.3 Abbreviations 47
8.4 Methodology
48
8.4.1 Coverage 49
8.4.2 Secondary Research 49
8.4.3 Primary
Research 49
8.4.4 Expert Panel Validation 50
8.5 Contact Us 50
8.6
Disclaimer 50
1.1 List of Tables
Table 1: Global Energy Efficient
Displays Industry, Key Market Drivers 11
Table 2: Global Energy Efficient
Displays Industry, Key Market Constraints 12
Table 3: Global Energy
Efficient Display Market Revenues ($bn), Snapshot on the Basis of Product
Segment, 2009-2020 15
Table 4: Global Organic Light Emitting Diode
(OLED) Displays Market Revenues ($m), 2005-2020 17
Table 5: Key
Difference Between Active Matrix Organic Light Emitting Diode (AMOLED) and
Passive Matrix Organic Light Emitting Diode (PMOLED) 17
Table 6: Global
Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown (%) on
the Basis of Technology, 2007-2009 18
Table 7: Global Organic Light
Emitting Diode (OLED) Display Market Revenues Break-down by Applications (%
share of $ Value) 2009-2020 20
Table 8: Global Organic Light
Emitting Diode (OLED) Display Market, Price Range for Various Applications,
2009 22
Table 9: Global E-paper Display Market Revenues ($m),
2009-2020 24
Table 10: Global Thin Film Transistor Liquid Crystal
Display (TFT-LCD) Market Revenues ($bn), 2005-2020 26
Table 11:
Global Thin Film Transistors Liquid Crystal Display (TFT-LCD) Market Revenues
Break-down by Applications (%), 2009 27
Table 12: Global Thin Film
Transistor Liquid Crystal Display (TFT-LCD) Market, Average Price Range for
Various Applications, 2009 28
Table 13: Global Energy Efficient Displays
Market, Production Share on the Basis of Geography (%), 2009 29
Table 14:
Asia-Pacific, Energy Efficient Displays Market Revenues ($bn), 2009-2020
31
Table 15: Europe, Middle East and Africa (EMEA), Energy Efficient
Displays Market Revenues ($bn), 2009-2020 32
Table 16: America,
Energy Efficient Displays Market Revenues ($bn), 2009-2020 34
Table
17: Global Organic Light Emitting Diode (OLED) Displays Market, Key Players
Market Share (%), 2009 35
Table 18: Global Thin Film Transistor Liquid
Crystal Display (TFT-LCD) Market, Key Players Market Share (%), 2009 38
Table 19: Global E-paper Displays Market, Key Companies Comparison, 2009
41
Table 20: Global Energy Efficient Displays Market, Promotional
Agencies, 2009 42
Table 21: Global Energy Efficient Displays Market,
TCO’06 Media Displays Certification Features 43
Table 22: Exchange
Rate Conversion to USD,2009 46
Table 23: Abbreviations 47
1.2
List of Figures
Figure 1: Classification of Flat Panel Display Industry by
Technology 9
Figure 2: Organic Light Emitting Diode (OLED) Display,
Technology Diagram 10
Figure 3: Classification of E-paper Displays on the
Basis of Specific Parameters 11
Figure 4: Global Energy Efficient Display
Market Revenues ($bn), Snapshot on the Basis of Product Segment,
2009-2020 14
Figure 5: Global Organic Light Emitting Diode (OLED)
Displays Market Revenues ($m), 2005-2020 16
Figure 6: Global Organic
Light Emitting Diode (OLED)Display Market Revenues Breakdown (%) on the Basis
of Technology, 2007-2009 18
Figure 7: Global Organic Light Emitting Diode
(OLED) Display Market Revenues Break-down by Applications (% share of $ Value)
2009-2020 19
Figure 8: Global Organic Light Emitting Diode (OLED)
Displays Market, Major Countries Comparison on the Basis of Production and
IPR, 2009 21
Figure 9: Global Organic Light Emitting Diode (OLED) Display
Market, Average Price Range for Various Applications, 2009 22
Figure 10:
Global E-paper Display Market Revenues ($m), 2009-2020 23
Figure 11:
Global E-paper Displays Market, Major Countries Comparison on the Basis of
Production and IPR, 2009 25
Figure 12: Global Thin Film Transistor Liquid
Crystal Display (TFT-LCD) Market Revenues ($bn), 2005-2020 26
Figure
13: Global Thin Film Transistor Liquid Crystal Display (TFT-LCD) Market
Revenues Break-down by Applications (%), 2009 27
Figure 14: Global Thin
Film Transistor Liquid Crystal Display (TFT-LCD) Market, Average Price Range
for Various Applications, 2009 28
Figure 15: Global Energy Efficient
Displays Market, Production Share on the Basis of Geography (%), 2009 29
Figure 16: Asia-Pacific, Energy Efficient Displays Market Revenues ($bn),
2009-2020 30
Figure 17: Europe, Middle East and Africa (EMEA),
Energy Efficient Displays Market Revenues ($bn), 2009-2020 32
Figure
18: America, Energy Efficient Displays Market Revenues ($bn), 2009-2020
33
Figure 19: Global Organic Light Emitting Diode (OLED) Displays Market,
Key Players Market Share (%), 2009 35
Figure 20: Global Thin Film
Transistor Liquid Crystal Display (TFT-LCD) Market, Key Players Market Share
(%), 2009 37
Figure 21: GBI Research Methodology 48
