This research service presents a strategic analysis of the European market for
home and fabric care specialty ingredients. The study includes analyses of the
total market, market segments by product type in terms of unit shipments and
revenues. A thorough assessment of the market is performed including market
forecasts, market share analysis, competitive structure and pricing analysis.
Strategic recommendations based on critical success factors are suggested for
the market. The European market for home and fabric care specialty ingredients
consist of specialty surfactants, functional polymers, fabric enhancers,
active ingredients and rheology modifiers markets.
Table of Contents
1. Executive Summary
Market Overview
Market Segmentation
Summary of Major Findings
Market Drivers
Market Restraints
Competitive Structure
Critical Success Factors
Revenue Forecasts
Conclusion and Research Proposition
Conclusion
Research Proposition
2. Introduction
Research Aims and Objectives
Market Definitions
European Economics and Market Trends
European Economics
European Demographics
Regulatory and Environmental Trends
REACH
European Directives
Green Initiatives & Ecolabels
Environmental Assessment
Technology Trends
New Products and Investment in R&D
3. Industry Challenges
Key Challenges for the Home and Fabric Care Specialty Ingredients Market
Volatility in Crude Oil Prices Affects the Costs across the Supply Chain
REACH Creates Skepticism in the Home and Fabric Care Specialty Chemicals
Market
The Trend for Ultra-concentrates Lowers Substantially the Amount of
Carriers and Other Chemicals Used
The Super-buyers Exert Pressure Backwards in the Supply Chain
Consolidation in the Industry Alters the Market Dynamics
Product Switching due to Price Shortens the Life Cycle of Products
Increase in Multifunctional Products that Cater for More than one
“Job”
Increase in the Use of Natural Proteins as Fabric Enhancers
4. Total Home and Fabric Care Specialty Ingredients Market
