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市場調查報告書
美國獨立汽車修理業者的供應鏈
Maximizing Value from the Supply Chain - Frost & Sullivan Speaks Candidly with U.S. Independent Automotive Repairers about Supplier Relationships
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美國獨立汽車修理業者的供應鏈 是由出版商Frost & Sullivan在2009年06月所出版的。
這份英文市場調查報告書包含125 Pages 價格從美金15000起跳。
Abstract
An analysis of focus group feedback about automotive part supplier
relationships. Key areas addressed include part brands, when they use
different suppliers, decision matrix, as well as views on loyalty programs,
sales people and advertising programs.
Table of Contents
1 MAXIMIZING VALUE FROM THE SUPPLY CHAIN: FROST & SULLIVAN SPEAKS CANDIDLY WITH IRFS ABOUT SUPPLIER RELATIONSHIPS
- Frost & Sullivan Speaks Candidly with IRFs about Supplier Relationships
- Powerpoint Table of Contents
- Frost & Sullivan Speaks Candidly with IRFs about Supplier Relationships
- Transcripts
- Note to Reader and Introductions
- Outside Sales People
- Disadvantages of Dealing with Outside Sales People
- Impact of Outside Sales People
- Expanded Involvement of Outside Sales People
- Supplier Loyalty Programs
- Retail Channels
- Importance of Price
- Impact of Quality Delivery Time and Warranty
- Single Greatest Influence on Choice of Retail Channels
- Marketing Suppliers' Products
- Supplier Banner Programs
- Understanding the Impact and Frequency of Change for Banners
- Specific Part Suppliers
- Primary Part Suppliers
- Most Important Services of Suppliers
- Parts from Auto Dealers and Mass Merchandisers
- Price versus Customer Service Trade-off
- Online Parts Ordering
- Scheduled Parts Deliveries
- Prompt Payment Discounts
- What can Suppliers Improve
- Does a New Supplier Meet Expectations
- Brand Quality
- Conclusion
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