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市場調查報告書
北美針對消費者的行動通訊市場展望：2009年
2009 North American Consumer Mobile Communications Outlook
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北美針對消費者的行動通訊市場展望：2009年 是由出版商Frost & Sullivan在2009年03月所出版的。
這份英文市場調查報告書包含58 Pages 價格從美金6000起跳。
Abstract
Every year, Frost & Sullivan publishes a study that examines the major trends
in the North American mobile communications markets. The research deliverable
presents major highlights of the year gone by, and lists the expected trends
for the next 12 months. The consumer outlook is focused on mobile consumer
applications, and is accompanied by a companion study on the North American
enterprise mobile communications markets.
Table of Contents
1. NORTH AMERICAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2008 Overview
2009 Outlook
- Continued Strong Performance of Mobile Data Services
- Slowing New Subscriber Additions
- Growth in Messaging Volumes - SMS and MMS
- Mobile Search and Mobile Marketing and Advertising
- Off-portal Mobile Content
- Mobile Social Networking
- Mobile Financial Services - Mobile Banking and Mobile Payments
- A Note on Location-based Services
- Fixed-Mobile Substitution
2. U.S. CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2008 Overview
2009 Outlook
- Increasing Coverage and Penetration of Mobile Broadband Services
- Continued Increase in Mobile Data Usage and Growth of Messaging Traffic
- Slowing New Subscriber Additions
- Ongoing Growth in Off-deck Mobile Content (and Status of App Stores)
- Proliferation of Unlimited Service Plans
- Mobile Advertising and Mobile Search
- Mobile Financial Services - Banking and Payments
- A Note on Mobile Social Networking
3. CANADIAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2008 Overview
2009 Outlook
- Increasing Coverage and Penetration of Mobile Broadband
- Strong Performance of Mobile Data Services
- Mobile Search and Advertising and Mobile Social Networking
- Off-deck Premium Mobile Content
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