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市場調查報告書

歐洲電動轎車市場的策略性評價

Strategic Assessment of European Passenger Electric Vehicles Market

出版商 Frost & Sullivan
出版日期 2008年05月 商品編碼 66944
內容資訊 英文  
價格
US $ 13000 Web Access (Regional License)
US $ 13500 Hard Copy & Web Access (Regional License)


歐洲電動轎車市場的策略性評價 是由出版商Frost & Sullivan在2008年05月所出版的。 這份英文市場調查報告書價格從美金13000起跳。

簡介

本報告書內容包括:歐洲電動轎車市場的策略性分析、市場發展的刺激因素、抑制因素、基礎環境建設、市場預測、商業模式、通路模式詳細介紹、OEM、供應企業及合作策略等分析。內容綱要摘記如下:

第1章 實施概要

  • 實施概要
    • 市場概要
    • 技術及產品藍圖
    • 情境分析
    • 歐洲電動汽車市場
    • 比較分析
    • 政府的優惠政策及給付金
    • 針對充電的基礎環境建設
    • 消費者特色
    • 價格策略
    • 通路分析
    • 主要結論

第2章 歐洲電動汽車市場

  • Frost & Sullivan的7大方針
  • 電動汽車的定義
  • 市場概要
  • 產業課題之市場發展刺激因素、抑制因素
  • 電動汽車的藍點及動向分析
  • 情境分析
  • 市場評價及預測
  • 充電基礎環境分析
  • 使用者分析

第3章 電動汽車的策略性商業分析

  • 商業模式
  • 通路
  • 價格分析
  • 價值鏈分析

第4章 策略性結論及建議

第5章 電動汽車的主要製造商介紹

  • 電動汽車的主要製造商介紹
  • 關於Frost & Sullivan

目錄

Abstract

This study is focused to strategically analyze the European market for passenger electric vehicles. The key drivers and restraints, technology roadmaps, infrastructure, market estimates, business models, distribution models and various strategic analyses a has been dealt in detail. An analysis of the OEMs, suppliers and associations strategies; key business models and their working has been discussed.

Table of Contents

1 EXECUTIVE SUMMARY

  • Executive Summary
    • Market Overview
    • Technology and Product Roadmap
    • Scenario Analysis
    • European Market for Electric Vehicles
    • Comparative Analyses
    • Incentives and Benefits Offered by Governments
    • Recharging Infrastructure
    • Consumer Driving Characteristics
    • Pricing Strategy
    • Distribution Channel Analysis
    • Key Conclusions

2 EUROPEAN MARKET FOR ELECTRIC VEHICLES

  • Frost & Sullivan' s 7 pointers
    • Frost & Sullivan' s 7 Pointers
  • Definition of Electric Vehicles
    • Definition of Electric Vehicles
  • Market Overview
    • Market Overview
  • Industry Challenges Market Drivers and Restraints
    • Industry Challenges
    • Market Drivers and Restraints
  • Roadmaps and Trends Analysis for Electric Vehicles
    • Product and Technology Roadmap
    • Technology Trends
    • Market Trends
    • Legislative Trends
    • Product Life Cycle Analysis
  • Scenario Analysis
    • Optimistic Scenario
    • Frost & Sullivan Scenario
    • Conservative Scenario
  • Market Measurements and Estimates
    • Market Breakdown by Region
    • Market Breakdown by OEM
    • Market Breakdown by Vehicle Segment
  • Analysis of Charging Infrastructure
    • Introduction and Working
    • Installation and Pricing
    • Communication Model - EV with Grid
    • Recharging Stations and Breakdown by Region
    • Issues Involved with Charging Logistics
    • Infrastructure Trends
  • End User Analysis
    • Customer Characteristics
    • EV customer Concern and Profile
    • Consumer Analysis

3 STRATEGIC BUSINESS ANALYSIS FOR ELECTRIC VEHICLES

  • Business Models
    • Traditional Methods
    • Battery Leasing
    • Electric Utility Model and Competency
  • Distribution Channels
    • Marketing Strategies and Tools
    • Distribution Structure/Flow
    • Distribution Portfolio Analysis
    • Distribution Channel Trends
    • Used Car Battery Treatment
  • Pricing Analysis
    • Pricing Strategy
    • Pricing - Business Model Mapping
    • Pricing Trend Analysis
    • Pricing Analysis - Battery Leasing
    • Cost Benefit Analysis
  • Value Chain Analysis
    • Value Chain Analysis
    • Supply Chain Analysis
    • Supplier Portfolio Analysis

4 STRATEGIC CONCLUSIONS AND RECOMMENDATIONS

  • Strategic Conclusions and Recommendations
    • Key Conclusions and Recommendations
    • Strategic Recommendations for EV Manufacturers
    • Frost & Sullivan' s Recommendations EV Market Entrants

5 KEY ELECTRIC VEHICLE MANUFACTURER PROFILES

  • Key Electric Vehicle Manufacturer Profiles
    • Key Electric Vehicle Manufacturer Profiles
  • About Frost & Sullivan
    • About Frost & Sullivan
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