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市場調查報告書

北美·歐洲汽車售後市場的Amazon和eBay策略分析 - 2023年為止的預測

Strategic Profiling of Amazon and eBay in the Automotive Aftermarket in North America and Europe, Forecast to 2023

出版商 Frost & Sullivan 商品編碼 596058
出版日期 內容資訊 英文 61 Pages
商品交期: 最快1-2個工作天內
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北美·歐洲汽車售後市場的Amazon和eBay策略分析 - 2023年為止的預測 Strategic Profiling of Amazon and eBay in the Automotive Aftermarket in North America and Europe, Forecast to 2023
出版日期: 2017年11月28日 內容資訊: 英文 61 Pages
簡介
有重點地分析

本報告以銷售小客車·小型商旅車更換零件的電子商務為焦點,以在北美·歐洲汽車售後市場佔有率持續增加的Amazon和eBay為重點加以分析。估算以2016年為準的兩家公司整體流通總額,收益額,再徹底評估線上零件銷售相關事業。同時更藉由採用經營模式及買進·銷售的策略發展之分析,比較這二家的線上銷售活動,更提供從採購到發送、服務的零售循環全體的知識和見識。

摘要整理

  • Amazon和eBay的策略定向
  • 現行的提供商品·服務和今後發展機會·市場
  • 重要趨勢 - 歐美的電子零售業者

調查的範圍,目的,背景,方法

  • 調查範圍
  • 調查的意圖和目的
  • 該調查應闡明的主要疑問點
  • 調查方法

定義與市場區隔

  • 電子商務和網路零售定義
  • 銷路參加者市場區隔

市場概要

  • 汽車售後市場上Amazon及eBay的未來發展預測
  • 電子零售商 - 通過渠道和業務創新成長

企業簡介 - Amazon

  • 企業概要 - Amazon
  • 賣方的業務模式 - 通過訂閱和加盟來增長
  • 買主經營模式 - 系列化和客戶信用度
  • Amazon - 賣家收費系統
  • 業務戰略 - 吸引新的渠道合作夥伴
  • 作為商品銷售服務
  • Amazon的全面分銷能力
  • 卓越的物流·契約履行
  • Amazon虛擬助手Alexa的影響力
  • Amazon的策略 - 端到端解決方案提供商的足跡

企業簡介 - eBay

  • 企業概要 - eBay
  • 賣方業務模式 - 通過認可和社區建設發展
  • eBay - 支援賣家銷售的差異化
  • 事業促進工具 - eBay企業合作夥伴
  • 事業策略 - 出貨的簡單化
  • eBay的汽車所有權解決方案
  • eBay與SHIFTMobility合作
  • eBay - 端到端解決方案經營者足跡

SWOT及比較分析

  • Amazon - SWOT與發展要素
  • eBay - SWOT與發展要素
  • 與AmazoneBay - 北美·歐洲的活力比較
  • Amazon和eBay - 客戶方法比較

成長機會及企業支援

  • 增長機會 - 通過新的業務模式和更快的交付與最終用戶建立聯繫
  • 成功·成長的必需策略

主要的結論與未來發展預測

  • 今後的重要對策
  • 結論 - 3個大預言
  • 免責聲明
  • 所使用的縮寫一覽

FROST & SULLIVAN

目錄
Product Code: 9AB2/99

Aging Vehicles, Better Pricing and Technology Advancements will Continue to Fuel Amazon and eBay's Automotive Aftermarket Ambitions, Despite Logistics Challenges

This deliverable focuses on profiling the expanding presence of Amazon and eBay in the North American and European automotive aftermarket. The study focuses on aftermarket eCommerce in selling replacement parts for passenger cars and light commercial vehicles. The geographic scope of the study is North America and Europe, and the base year is 2016. The deliverable offers information on Amazon and eBay's GMV and revenues, along with an in-depth evaluation of their operations related to selling replacement parts online. At the same time, the focus is also on analyzing business models adopted by both companies and development of strategies for both buyers and sellers. The goal of the study is to strategically profile Amazon and eBay's activities in the automotive eRetail aftermarket channel and provide valuable insights on the entire retail cycle, from procurement to delivery and servicing. It also aims to discuss the strengths and weaknesses and provide a detailed comparison between the two eRetailers.

Objectives:

The objective of this study is to research, analyze and predict key trends related to Amazon and eBay in the automotive eRetail aftermarket in 2017.

It also seeks to:

  • Understand the business strategies and models with respect to pricing, logistics, buyer and supplier relationships of Amazon and eBay in the automotive eRetail aftermarket.
  • Highlight key technological advancements at Amazon and eBay and how they will impact automotive aftermarket eRetailing in the future.
  • Gauge the impact of services offered in eRetail by Amazon and eBay and their subsequent impact on their market share.
  • Examine the methods followed by Amazon and eBay to sustain growth in this sector.
  • Detail the ways in which Amazon and eBay leverage their existing customer base.
  • Understand the impact of partnerships and how they supplement the existing offerings of Amazon and eBay in the automotive aftermarket.
  • Provide prospective sellers a clear understanding of the costs and risks involved in eRetail of automotive parts.

Table of Contents

1. STRATEGIC PROFILING OF AMAZON AND EBAY IN THE AUTOMOTIVE AFTERMARKET IN NORTH AMERICA AND EUROPE, FORECAST TO 2023

Executive Summary

  • Strategic Direction of Amazon and eBay
  • Current Offerings and Future Opportunities-Marketplaces
  • Key Trends-eRetailers in Americas and Europe

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

Definitions and Segmentation

  • eCommerce and Online Retail Definitions
  • Channel Participant Segmentation

Market Overview

  • Prospects of Amazon and eBay in the Automotive Aftermarket
  • eRetailers-Growing Through Channel and Business Innovation

Company Profile-Amazon

  • Company Overview-Amazon
  • Business Model for Sellers-Growth Through Subscription and Affiliation
  • Business Model for Buyers-Subscription and Customer Credit
  • Amazon-Fee Structure for Sellers
  • Business Strategy-Attracting New Channel Partners
  • Selling Services as Products
  • Amazon's Development of Full Distribution Capabilities
  • Excellence in Logistics and fulfillment
  • Potential Impact of Amazon Virtual Assistant Alexa
  • Amazon Strategy-End-to-End Solution Provider Footprint

Company Profile-eBay

  • Company Overview-eBay
  • Business Model for Sellers-Growth Through Recognition and Community Building
  • eBay-Differentiated Sales Support for Sellers
  • Business Facilitation Tools-eBay Enterprise Partners
  • Business Strategy-Enables Easy Shipping
  • eBay's Automotive Ownership Solutions
  • eBay's Partnership with SHIFTMobility
  • eBay-End-to-End Solution Provider Footprint

SWOT and Comparative Analysis

  • Amazon-SWOT and Proliferation
  • eBay-SWOT and Proliferation
  • Amazon and eBay-North America and Europe Activity Comparison
  • Amazon and eBay-Customer Approach Comparison

Growth Opportunities and Companies to Action

  • Growth Opportunity-Connecting with the End-user through New Business Models and Faster Delivery
  • Strategic Imperatives for Success and Growth

Key Conclusions and Future Outlook

  • Key Strategies For the Future
  • The Last Word-3 Big Predictions
  • Legal Disclaimer
  • Table of Acronyms Used

The Frost & Sullivan StoryThe Journey to Visionary Innovation

  • The Frost & Sullivan Story
  • Value Proposition: Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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