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市場調查報告書

高級汽車製造商資訊娛樂及人機界面(HMI)全球策略:2016-2017年

Global Infotainment and Human Machine Interface (HMI) Strategy of Premium OEMs, 2016-2017

出版商 Frost & Sullivan 商品編碼 596053
出版日期 內容資訊 英文 78 Pages
商品交期: 最快1-2個工作天內
價格
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高級汽車製造商資訊娛樂及人機界面(HMI)全球策略:2016-2017年 Global Infotainment and Human Machine Interface (HMI) Strategy of Premium OEMs, 2016-2017
出版日期: 2017年11月24日 內容資訊: 英文 78 Pages
簡介

隨著使用者和汽車間的連動性人機界面(HMI)所佔的作用擴展,汽車產業加深了與資訊娛樂市場的聯繫。大眾市場主流的人機界面,有大型觸控螢幕和混合儀表板,連網式導航等。雖然限於裝載懸浮手勢和抬頭顯示器(HUD)等先進功能的高級自動駕駛汽車廠商,大眾車廠商也有引起客戶注意的配合價格的解決方案採用於商品。

本報告以圍繞資訊娛樂及人機界面的高級汽車製造商全球策略為焦點,提供2017-2017年的市場情形分析,探索各進入公司的技術趨勢,產品差異化策略等。

第1章 摘要整理

  • 高級車製造商HMI檢驗 - HMI的現狀
  • BMW的HMI輸入輸出技術亮點
  • Mercedes-Benz的HMI輸入輸出技術亮點
  • Audi的HMI輸入輸出技術亮點
  • Cadillac的HMI輸入輸出技術亮點
  • Genesis的HMI輸入輸出技術亮點
  • Infiniti的HMI輸入輸出技術亮點
  • Jaguar Land Rover(JLR)的HMI輸入輸出技術亮點
  • Lexus的HMI輸入輸出技術亮點

第2章 調查範圍

  • 調查範圍的範圍和目的
  • 本調查闡明的主要疑問點
  • 調查方法

第3章 市場趨勢與分析

  • HMI市場重要趨勢
  • HMI趨勢 - 語音/駕駛監控(生物識別)
  • HMI相關趨勢 - 擴增實境抬頭顯示器(AR HUD)
  • 未來型HMI - BMW Holo Active Touch
  • Daimler的整合數位平台
  • 新的電動車製造商HMI輸入輸出技術亮點

第4章 BMW概況

  • BMW的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - 7 Series

第5章 MERCEDES-BENZ概況

  • MERCEDES-BENZ的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - S Class

第6章 AUDI概況

  • AUDI的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - Audi A3

第7章 CADILLAC概況

  • CADILLAC的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - Cadillac CT6

第8章 GENESIS概況

  • GENESIS的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - G90

第9章 INFINITI概況

  • INFINITI的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - Q70 L

第10章 JAGUAR LAND ROVER概況

  • JAGUAR LAND ROVER的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - Jaguar XJ

第11章 LEXUS概況

  • LEXUS的連網型服務亮點
  • 現行娛樂資訊/多媒體功能的基準
  • 現行輸入輸出HMI系統功能的基準
  • 裝載車型亮點 - LX

第12章 成長機會及各公司的支援

  • 成長機會
  • 成功、成長的必需策略
  • HMI、娛樂資訊對策的5大成長機會

第13章 結論

  • 結論
  • 免責聲明

第14章 附錄

  • 市場工程技術
目錄
Product Code: MD5B-18

Biometrics Solutions and Virtual Assistant are the Primary Focal Points for Luxury OEMs as the Commercialization of Autonomous Cars Nears

The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters, and connected navigation, to name a few. Although availability of advanced HMI solutions such as air gestures and Heads Up Display (HUDs) is restricted to luxury OEMs, mass-market OEMs are offering value-for-money solutions to entice customers. This study includes OEMs' current infotainment; multimedia features, output, and input HMI are benchmarked across selected models in their range. The flagship from each OEM's portfolio is analyzed and its features are listed out. Major HMI trends are analyzed along with their advantages, suppliers, and OEMs adopting the specific technology. Highlights of market participants' connected services are discussed along with the services offered by each OEM.

What is the future cockpit strategy for luxury market OEMs and what are the best practices followed across their models?

The onset of autonomous cars is set to usher in a new chapter for infotainment and connected services. As drivers have reduced responsibilities and are free to use infotainment services, the role of infotainment in the automobile has increased. OEMs are investing in infotainment and HMI to ensure a smooth transition to an autonomous future. HMI solutions are taking centre stage, as OEMs are looking at converging industries to bring solutions such as augmented reality, virtual assistants, and biometrics. User interface shares the limelight with other HMI, as a seamless experience with minimal lag is the key to ensuring user satisfaction. A simple menu structure with minimal buttons and an intuitive interface is preferred.

Luxury OEMs are also increasing their Research and Development (R&D) efforts to develop precision biometric driver monitoring, customization features using facial and eyelid monitoring, steering inputs, heart rate, and breathing pattern analysis. Increasing focus on authentication, personalization, driver monitoring-autonomous hand over-has flooded the R&D pipeline of OEMs with biometric solutions such as voice, heart rate, facial, iris, and finger print recognition.

This study answers the following questions:

  • What are the Human Machine Interface (HMI) solutions adopted by mass market OEMs?
  • What are the infotainment solutions by mass market OEMs?
  • What are the luxury OEMs' connected services highlights?
  • What are their current offerings in the HMI and infotainment space across their portfolios?
  • Which is the champion model in each luxury-market OEM and how are these models differentiating themselves from others in terms of HMI?

Multi Media Information(MMI) is the simplest of the three German haptic controllers. Audi might abandon haptic for a touch-based three display approach in its upcoming A8 and other models to support autonomous scenarios. Command controller has been the central HMI strategy for Mercedes-Benz and for Electric Vehicles (EVs), Mercedes is adopting a full-touch approach (as shown on the EQ concept).

Table of Contents

1. EXECUTIVE SUMMARY

  • HMI Review of Luxury OEMs-Current HMI Landscape
  • BMW HMI Input/Output Highlights
  • Mercedes-Benz HMI Input/Output Highlights
  • Audi HMI Input/Output Highlights
  • Cadillac HMI Input/Output Highlights
  • Genesis HMI Input/Output Highlights
  • Infiniti HMI Input/Output Highlights
  • JLR HMI Input/Output Highlights
  • Lexus HMI Input/Output Highlights

2. RESEARCH SCOPE

  • Research Scope and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

3. MARKET TRENDS AND ANALYSIS

  • Major HMI Market Trends
  • HMI Trends-Voice and Driver Monitoring (Biometrics)
  • HMI Related Trends-AR HUD and Networked Display
  • Futuristic HMI-BMW Holo Active Touch
  • Daimler's Unified Digital Platform
  • New EV OEMs' HMI Highlights

4. BMW PROFILE

  • BMW Connected Services Highlights
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-7 Series

5. MERCEDES-BENZ PROFILE

  • Mercedes-Benz Connected Services Highlights
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-S Class

6. AUDI PROFILE

  • Audi Connected Services Highlights
  • Audi Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Audi A3

7. CADILLAC PROFILE

  • GM Connected Services Highlights
  • Cadillac Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Cadillac CT6

8. GENESIS PROFILE

  • Genesis Connected Services Highlights
  • Genesis Connected Service and HMI Philosophy
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Infotainment/Multimedia Features (continued)
  • Champion Model Highlights-G90

9. INFINITI PROFILE

  • Infiniti Connected Services Highlights
  • Infiniti Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Q70 L

10. JAGUAR LAND ROVER PROFILE

  • JLR Connected Services Highlights
  • JLR Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Jaguar XJ

11. LEXUS PROFILE

  • Lexus Connected Services Enform
  • Lexus Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-LX

12. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity
  • Strategic Imperatives for Success and Growth
  • 5 Major Growth Opportunities in HMI and Infotainment Strategies

13. CONCLUSIONS

  • Conclusions
  • Legal Disclaimer

14. APPENDIX

  • Market Engineering Methodology
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