Cover Image
市場調查報告書

印度的消費者對混合動力汽車、電動車技術的認識

Understanding Consumer Perceptions of Hybrid and Electric Vehicle Technologies in India

出版商 Frost & Sullivan 商品編碼 545464
出版日期 內容資訊 英文 81 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
印度的消費者對混合動力汽車、電動車技術的認識 Understanding Consumer Perceptions of Hybrid and Electric Vehicle Technologies in India
出版日期: 2017年08月07日 內容資訊: 英文 81 Pages
簡介

本報告提供混合動力汽車、電動車技術的印度消費者意識調查,對技術的認識度,認識的優點及缺點,支付接受度等級,購買的意願等各汽車種類彙整。

摘要整理

調查範圍、調查目的、背景、調查手法

定義、市場區隔

技術的認知度

  • 認識等級:電動車
  • 認識等級:全面混合動力車
  • 認識等級:輕度混合動力車車
  • 對模式的認知度:混合&電動車

電動車

  • 摘要
  • 優點
  • 優點相關客戶的迴響
  • 障礙
  • 引進的障礙前3名
  • 障礙相關客戶的迴響
  • 感情、理智製圖
  • 業主&意向分析
  • 各等級分析
  • 各地帶分析

全面混合動力車

  • 摘要
  • 消費者的3大優點
  • 優點
  • 優點相關客戶的迴響
  • 引進的3大障礙
  • 障礙
  • 障礙相關客戶的迴響
  • 感情、理智製圖
  • 業主&意向分析
  • 各等級分析
  • 各地帶分析
  • 支付接受度等級

輕度混合動力車車

  • 摘要
  • 優點
  • 優點相關客戶的迴響
  • 障礙
  • 障礙相關客戶的迴響
  • 感情、理智製圖
  • 業主&意向分析
  • 各等級分析
  • 各地帶分析

購買的意思

  • 電動車
  • 全面混合動力車
  • 輕度混合動力車車

成長機會

  • 成長機會:產業整合
  • 策略性必要條件

總論、建議

附錄

關於FROST & SULLIVAN

目錄
Product Code: 9AB2/6C

Customers are More Receptive to Full Hybrids Than EVs as a Better Alternative Propulsion System Offering

This research is based on a 2017 survey conducted in 12 key Indian cities to study consumer awareness, price perceptions, benefits, concerns, and willingness to purchase alternative fuel technologies-namely, electric vehicles (EVs) and full and mild hybrid vehicles.

Full hybrid vehicles resounded with customers better compared to other types of vehicles considered for the study. Compared to EVs and mild hybrids, customers were found to be more receptive to the full hybrid's benefits of additional fuel economy; they consider full hybrids as a better alternate propulsion system offering.

However, the overall awareness of full hybrids is moderately low, with customers in the northern and western regions being relatively more aware of this technology, and customers in the south being the least aware.

The study also assesses general consumer willingness to pay for EVs, full hybrid vehicles, and mild hybrid vehicles as per the difference in a premium over the cost of a regular ICE-based vehicle, priced at INR 10 lakh.

Key questions that this study will answer:

  • What are the key buying factors for vehicle purchase in the Indian automotive market?
  • What are the customer awareness levels and perceptions about hybrid/electric vehicles present in the Indian market?
  • What are the key perceived benefits, concerns, and barriers related to the purchase of hybrid/electric vehicle technology in India?
  • What is the level of consumer willingness to purchase a car with hybrid/electric technology? What differences in price are consumers ready to pay?
  • What are the changes needed to alleviate the key misconceptions related to hybrid/electric vehicle technologies?

Table of Contents

1. UNDERSTANDING CONSUMER PERCEPTIONS OF HYBRID AND ELECTRIC VEHICLE TECHNOLOGIES IN INDIA

Executive Summary

  • Executive Summary-Key Findings
  • Key Barriers to Adoption-Electric Vehicles
  • Full Hybrid Vehicles-Top 3 Barriers to Adoption
  • Key Barriers to Adoption-Mild Hybrid Vehicles
  • Purchase Intention-Electric Vehicles
  • Purchase Intention-Full Hybrid Vehicles
  • Purchase Intention-Mild Hybrid Vehicles

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions This Study Will Answer
  • Research Background
  • Research Methodology
  • Key OEMs Compared in this Study

Definitions and Segmentation

  • Vehicle Segmentation-Hybrid and Electric Vehicles

Technology Awareness

  • Awareness Levels-Electric Vehicles
  • Awareness Levels-Full Hybrid Vehicles
  • Awareness Levels-Mild Hybrid Vehicles
  • Model Awareness-Hybrid and Electric Vehicles

Electric Vehicles

  • Electric Vehicles-Summary
  • Electric Vehicles-Benefits
  • Electric Vehicles-Voice of Customer about Benefits
  • Electric Vehicles-Barriers
  • Electric Vehicles-Top 3 Barriers to Adoption
  • Electric Vehicles-Voice of Customer about Barriers
  • Electric Vehicles-Emotional and Rational Mapping
  • Electric Vehicles-Owner and Intender Analysis
  • Electric Vehicles-Tier-wise Analysis
  • Electric Vehicles-Zone-wise Analysis

Full Hybrid Vehicles

  • Full Hybrid Vehicles-Summary
  • Full Hybrid Vehicles-Top 3 Consumer Benefits
  • Full Hybrid Vehicles-Benefits
  • Full Hybrid Vehicles-Voice of Customer about Benefits
  • Full Hybrid Vehicles-Top 3 Barriers to Adoption
  • Full Hybrid Vehicles-Barriers
  • Full Hybrid Vehicles-Voice of Customer about Barriers
  • Full Hybrid Vehicles-Emotional and Rational Mapping
  • Full Hybrid Vehicle-Owner and Intender Analysis
  • Full Hybrid Vehicle-Tier-wise Analysis
  • Full Hybrid Vehicle-Zone-wise Analysis
  • Willingness to Pay for Full Hybrids-3 Key Reasons to Pay

Mild Hybrid Vehicles

  • Mild Hybrid Vehicles-Summary
  • Mild Hybrid Vehicles-Benefits
  • Mild Hybrid Vehicles-Voice of Customer about Benefits
  • Mild Hybrid Vehicles-Barriers
  • Mild Hybrid Vehicles-Voice of Customer about Barriers
  • Mild Hybrid Vehicles-Emotional and Rational Mapping
  • Mild Hybrid Vehicles-Owner and Intender Analysis
  • Mild Hybrid Vehicles-Tier-wise Analysis
  • Mild Hybrid Vehicles-Zone-wise Analysis

Purchase Intention

  • Purchase Intention-Electric Vehicles
  • Purchase Intention-Full Hybrid Vehicles
  • Purchase Intention-Mild Hybrid Vehicles

Growth Opportunities

  • Growth Opportunity-Industry Consolidation
  • Strategic Imperatives for the Indian Automotive Industry

Key Conclusions and Recommendations

  • Key Conclusions and Recommendations-Electric Vehicles
  • Key Conclusions and Recommendations-Full Hybrid Vehicles
  • Key Conclusions and Recommendations-Mild Hybrid Vehicles
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • Acronyms Used

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
Back to Top