上海汽車展覽 2017的亮點:中國的新能源車 (NEV) 考察
2017 Shanghai Auto Show Highlights - Chinese New Energy Vehicles Insights
|出版商||Frost & Sullivan||商品編碼||545453|
|出版日期||內容資訊||英文 56 Pages
|上海汽車展覽 2017的亮點:中國的新能源車 (NEV) 考察 2017 Shanghai Auto Show Highlights - Chinese New Energy Vehicles Insights|
|出版日期: 2017年07月31日||內容資訊: 英文 56 Pages||
2017年的上海汽車展覽展示1,400台汽車，其中10％以上是新能源車 (NEV) 。
本報告提供中國的新能源車 (NEV) 市場上的行銷策略及3個類型的汽車廠商 (頂級NEV廠商，主力小客車 (PV) 廠商，及新興企業) 的技術開發相關分析。
NEV-as-a-Service Will Lead Business Model Transformation
1,400 vehicles were exhibited at the 2017 Shanghai Auto Show and more than 10% of them were new energy vehicles. The huge number of exhibited NEVs indicates that these vehicles are not only the main focus of the Chinese government, but are also becoming one of the key businesses for automakers in China.
This research study aims to discover the marketing strategies and the technology development of 3 types of automakers: top NEV makers, mainstream passenger vehicle (PV) makers, and emerging new participants.
The high market potential has attracted competitive new participants and they have shown confidence in the shift in consumer preference to battery electric vehicles (BEVs). To stay competitive in the market, existing key Chinese New Energy Passenger Vehicle (NEPV) makers such as BYD and Geely are utilizing various strategies such as "electrifying" current internal combustion engine car models or offering the plug-in hybrid electric vehicle (PHEV) model with the existing BEV model designs. For foreign automakers, localization of the NEV production is getting more important and the relaxation of the joint venture (JV) policy indicates a great opportunity to form a third joint venture in China and access to more market resources. Besides, emerging NEV makers such as YUDO and Zhiche has also shown the confidence in the shift in consumer preference towards BEVs.
Nevertheless, business transformation is a need in the fast-changing market. NEV-as-as-Service and alternatives for car ownership are likely to fulfill the demands of consumers, especially millennials, who are more willing to accept new types of services.
This research service aims to discover the technology and market strategies of the automakers in the Chinese new energy vehicle market. The following 3 types of automakers are analyzed: