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市場調查報告書

全球零售業的數位轉換

Digital Transformation in the Global Retail Sector

出版商 Frost & Sullivan 商品編碼 539635
出版日期 內容資訊 英文 59 Pages
商品交期: 最快1-2個工作天內
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全球零售業的數位轉換 Digital Transformation in the Global Retail Sector
出版日期: 2017年07月26日 內容資訊: 英文 59 Pages
簡介

本報告提供全球零售業的IT技術開發與普及預測,還有零售業全體的未來性影響歺析,提供零售業的數位轉換──隨著電子商務和線上交易平台的普及,產業結構的全面性變革──概要,及今後的市場成長推動要素與障礙,到目前為止的主要先例與成果,未來性的技術開發課題與成功預測,今後的市場趨勢 (零售環境)預測等調查評估。

第1章 摘要整理

  • 零售業促使成長的策略性課題:調整各公司的目的和數位轉換策略
  • 數位轉換,大趨勢,產業趨勢
  • 改變遊戲規則者技術:改變市場的技術
  • IT投資的主要推動因素
  • 摘要整理:市場現狀與未來展望

第2章 數位轉換的組成架構

  • Frost & Sullivan的「數位轉換」組成架構
  • 數位轉換組成架構:數位·生態系統
  • 數位轉換組成架構:商務功能
  • 數位轉換組成架構:經營模式

第3章 零售業的新經營模式與使用案例

  • 零售業的數位轉換:4個領域
  • 完全的個體化支援
  • 行動電子商務和「環境·貿易」
  • 身臨其境型的體驗
  • Non-human agents
  • 數位轉換的潮流影響度

第4章 零售業的數位轉換的推動因素

  • 全球零售業的最新大趨勢
  • 大趨勢的零售業的影響
  • 大趨勢發展藍圖
  • 產業趨勢:各類別
  • 「整合式·貿易」 (一體型電子商務)
  • 客戶體驗 (客戶經驗):成為核心領域
  • 非傳統的新加入企業
  • 商店所扮演的角色的變化
  • 新的經營模式:各平台所扮演的角色

第5章 值得注意的5家企業公司概要

  • 值得注意的企業:前五名公司
  • Amazon
  • Audi
  • Google
  • Ocado
  • RetailNext

第6章 零售業的革新的實行技術

  • 改變遊戲規則者技術:改變情勢的技術
  • 時間軸:零售業的人工智能 (AI) 和機器人
  • 時間軸:零售業的AR & VR (擴張/虛擬實境)
  • 時間軸:零售業的BDA (巨量資料分析)
  • 時間軸:零售業的雲端運算
  • 時間軸:零售業的行動/穿戴式設備
  • 時間軸:零售業的IoT (物聯網)

第7章 摘要與建議:是轉換,還是崩潰

  • 主要的結論與未來展望

第8章 關於FROST & SULLIVAN

目錄
Product Code: MC4C-67

Technology-driven Transformation is Reshaping Retail

This research service is part of Frost & Sullivan's Integrated Commerce Research Programme. It provides an original perspective on how technology trends, MegaTrends and industry trends are driving the digital transformation of retail. The rise of eCommerce, online marketplace platforms, and subscription models, for example, have been complementing, but also disrupting and eroding traditional retail.

Bricks and mortar retailers must respond to the challenge by embracing technology to enhance their physical assets to efficiently create an seamless personalised, immersive, and multi-sensorial shopping experiences.

Technology is becoming pervasive and is ‘transforming every company into an IT company' as the saying has been for some years. Considering that the most important driver for companies to engage in this digital transformation is the need to improve the customer experience, retailers as the archetypal customer-facing industry are particularly exposed to escalating expectations driven by digital technology, online and integrated omni-channel commerce.

Retailers that fail to embark on a holistic and reasoned engagement with emerging technology that is reshaping and upending the industry will fall behind. They will become unable to meet their customers' expectations and fade into irrelevance or fully perish.

This research service takes retailers and other readers on an exploratory journey through technology and technology-related changes in the retail environment to provide orientation in this fast-evolving environment.

Table of Contents

1. EXECUTIVE SUMMARY

  • Strategic Imperatives for Growth in the Retail Industry-Aligning Your Objectives and Digital Transformation Strategy
  • Strategic Imperatives for Growth in the Retail Industry-Aligning Your Objectives and Digital Transformation Strategy (continued)
  • Digital Transformation, Mega Trends and Industry Trends
  • Game-Changing Technologies
  • Top Drivers for IT Investment
  • Executive Summary-Current State and Future Outlook

2. A FRAMEWORK FOR DIGITAL TRANSFORMATION

  • Frost & Sullivan Digital Transformation Framework
  • Digital Transformation Framework-Digital Ecosystem
  • Digital Transformation Framework-Business Functions
  • Digital Transformation Framework-Business Models

3. NEW BUSINESS MODELS AND USE CASES IN RETAIL

  • 4 Areas of Digital Transformation in Retail
  • Perfect Personalisation
  • Mobile and Ambient Commerce
  • Immersive Experiences
  • Non-human agents
  • Impact of Digital Transformation Trends

4. DRIVING FORCES OF DIGITAL TRANSFORMATION IN RETAIL

  • Overview of the Mega Trends that F&S is tracking in 2017
  • Mega Trends Affecting Retail
  • Mega Trends Affecting Retail (continued)
  • Mega Trends Roadmap
  • Industry Trend Categories
  • Integrated Commerce
  • Customer Experience is King
  • Non-Traditional New Entrants
  • Changing Role of the Store
  • New Business Models-A Platforms' Tale

5. 5 COMPANIES TO WATCH

  • 5 Companies to Watch
  • Amazon
  • Audi
  • Google
  • Ocado
  • RetailNext

6. TECHNOLOGIES ENABLING INNOVATION IN RETAIL

  • Game Changing Technologies
  • Timeline of AI and Robotics in Retail
  • Timeline of AR & VR in in Retail
  • Timeline of BDA in Retail
  • Timeline of Cloud Computing in Retail
  • Timeline of Mobiles & Wearables in Retail
  • Timeline of Internet of Things in Retail

7. SUMMARY & RECOMMENDATIONS-TRANSFORM OR BE DISRUPTED

  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

8. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition: Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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