Abstract
This research service analyzes the market for bundled consumer communication
services in Canada and forecasts the demand and revenues for "double",
"triple" and "quad-play" service bundles from 2003 to 2013. The study
identifies the demand drivers and restraints for residential service bundles
along with the key challenges faced by various stakeholders in the market. Key
competitive, consumer and market trends are presented along with strategic
recommendations for successfully competing in this market. Also covered are
competitive profiles and bundled product benchmarking for top Canadian telcos
and cable MSOs.
Table of Contents
1. Communication Services Bundling - Canadian Residential Market
- 1. Total Market
- 1. Executive Summary
- 2. Research Scope and Objectives
- 3. Research Methodology
- 4. Market Overview
- 5. Industry Challenges
- 6. Market Drivers
- 7. Market Restraints
- 2. Demand Forecasts
- 1. Fixed Voice : Switched Access vs. VoIP
- 2. Mobile Wireless Services
- 3. Internet Access : Broadband vs. Dial-Up
- 4. Video Services: Cable; Satellite and IPTV
- 5. Bundled Services Adoption: "Double-Play"; "Triple-Play" and
"Quad-Play"
- 3. Revenue Forecasts
- 1. Bundled Services Subscriber ARPU
- 2. Revenues from Service Bundling
- 4. Key Industry Trends Impacting Service Bundling
- 1. Intensifying Rivalry between Cable MSOs and Telcos
- 2. Regulatory Environment Impact
- 3. Changing Customer Expectations
- 4. Growing Threat from Emerging and New Competitors
- 5. CAPEX to Ready the Networks for Delivery of Service Bundles
- 6. Enhancements in Backend Systems (BSS/OSS) and Customer Facing Systems
- 5. Competitive Profiles and Bundling Strategies of Telcos
- 1. Bell Canada
- 2. Telus
- 3. MTS Allstream
- 4. SaskTel
- 6. Competitive Profiles and Bundling Strategies of Cable MSOs
- 1. Rogers
- 2. Shaw
- 3. Videotron
- 4. Cogeco
- 7. Competitive Benchmarketing: Bundled Service Packages and Offerings
- 1. Bundled Service Offerings of Key Telcos
- 2. Bundled Service Offerings of Key Cable MSOs
- 3. Rating Competitive Bundled Service Offerings
- 8. Conclusion
- 1. Bundling Evolution: From Discrete Service Bundles to Fully Converged
Services
- 2. Strategic Recommendations
- 3. Critical Success Factors
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