Cover Image
市場調查報告書

對亞太地區的社群網路和食的消費的其影響

Social Networking and Its Impact on Food Consumption in Asia-Pacific

出版商 Frost & Sullivan 商品編碼 375820
出版日期 內容資訊 英文 51 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
對亞太地區的社群網路和食的消費的其影響 Social Networking and Its Impact on Food Consumption in Asia-Pacific
出版日期: 2016年09月30日 內容資訊: 英文 51 Pages
簡介

本報告提供食品和社群網路及IT的主要的趨勢,案例研究等,社群媒體對亞太地區的食品市場的影響的評估與分析等。

亞太地區的食品和飲料概要

  • 全球食品和飲料產業
  • 亞太地區的食品和飲料的宏觀趨勢─主要產品趨勢
  • 亞太地區的食品和飲料的宏觀趨勢─主要人口統計趨勢
  • 亞太地區的食品和飲料產業概要
  • 亞太地區的食品和飲料部門概要

食品和社群網路

  • 亞太地區的網際網路的滲透與社群媒體的利用
  • 亞太地區的社群媒體網路的食品內容的短評
  • 亞太地區的社群網路I與T的食品潛在力

市場動態

  • 市場促進要素
  • 促進要素的說明
  • 市場抑制因素
  • 抑制因素的說明

食品社群網路IT的變革的趨勢

  • 社群網路食品趨勢概要
  • 吃著什麼
  • 產品的案例研究─Twitter和養生保健
  • 怎樣吃著
  • 促進產品的案例研究─食品選擇的Pinterest
  • 什麼時候,在哪裡吃
  • 產品的案例研究─「Eat With」和社群的個別飲食
  • 為何吃
  • 產品的案例研究─Instagram和東南亞的千年紀

案例研究

  • 韓國依然作為社群媒體熱情的煽動者
  • 澳洲領導亞太地區的社群媒體市場

食品社群媒體策略的最佳業務實踐

  • 讓分享食內容成為可能的東西
  • 食品社群媒體策略的最佳業務實踐

主要的成長機會

  • 主要的成長機會
  • 法律上的免責聲明

關於Frost&Sullivan

目錄
Product Code: 9AB8-18

Shareability Driving Food Choices in the Region

The study assesses and analyses the impact of social media on the Asia-Pacific food market. It looks at the influence of shareability in driving successful food campaigns and evaluates profitable impacts of social media on successful food marketing in an increasingly digitalised food and beverages industry. Transformative key trends in food and social networking and IT are discussed. Case studies are included.

Table of Contents

1. SOCIAL NETWORKING AND ITS IMPACT ON FOOD CONSUMPTION IN ASIA-PACIFIC

Overview of the APAC Food & Beverage

  • Global Food & Beverage Industry
  • APAC F&B Market Macrotrends-Key Product Trends
  • APAC F&B Market Macrotrends-Key Demographic Trends
  • An Overview of the APAC F&B Industry
  • APAC F&B Sector Overview

Food and Social Networks

  • Internet Penetration and Social Media Use in APAC
  • Snapshot of Food Content on APAC Social Media Networks
  • APAC Market Potential for Food in Social Networking & IT

Market Dynamics

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)

Transformative Key Trends in Food Social Networking IT

  • Overview of Social Networking Food Trends
  • What We Are Eating
  • What We Are Eating (continued)
  • Product Case Study-Twitter and Health & Wellness
  • How We Are Eating
  • Product Case Study-Pinterest Driving Food Choices
  • Where & When We Are Eating
  • Product Case Study-‘Eat With' and Dining Solo Socially
  • Why We Are Eating
  • Product Case Study-Instagram and the SEA Millennial

Case Studies

  • South Koreans Continue to be Avid Social Media Instigators
  • Australia Leads Social Media Marketing in APAC

Best Practices in Food Social Media Strategy

  • What Makes Food Content Shareable?
  • Best Practices in Food Social Media Strategy
  • Best Practices in Food Social Media Strategy (continued)
  • Best Practices in Food Social Media Strategy (continued)

Key Opportunities for Growth

  • Key Opportunities for Growth
  • Legal Disclaimer

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
Back to Top