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市場調查報告書

非洲的收費電視、VOD、網路電視市場成長機會

Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa

出版商 Frost & Sullivan 商品編碼 373326
出版日期 內容資訊 英文 63 Pages
商品交期: 最快1-2個工作天內
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非洲的收費電視、VOD、網路電視市場成長機會 Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa
出版日期: 2016年09月19日 內容資訊: 英文 63 Pages
簡介

本報告提供非洲各國的收費電視、VOD (視訊點播)、IP電視市場相關分析,地區整體市場結構、趨勢,及全球市場的比較,主要國家市場 (肯亞、奈及利亞、南非)的詳細趨勢,相關服務 (三合一,地面電波數位傳播 (DTT)的趨勢預測),今後的市場成長可能性,市場競爭、產業重組預測等的相關調查。

第1章 摘要整理

第2章 市場概要

  • 分析範圍
  • 市場定義

第3章 收費電視、VOD、網路電視的整體市場:概要

  • 智慧家庭市場結構要素的娛樂
  • 各種家庭娛樂服務
  • 娛樂的趨勢
  • 智慧家庭娛樂的主要供應商
  • 廣播市場趨勢:全球 vs. 非洲
  • 收費電視市場趨勢:全球 vs. 非洲
  • 全球市場趨勢:OTT、VOD、收費電視、網路電視
  • 非洲市場趨勢:OTT、VOD、收費電視、網路電視
  • 市場概要
  • 非洲的收費電視市場分析
  • 非洲的收費電視市場上主要企業的定位
  • 主要的推動市場要素
  • 主要的阻礙市場要素

第4章 肯亞

  • 市場概要
  • 收費電視市場概要
  • 收費電視市場分析
  • VOD市場分析
  • 三合一服務市場
  • 市場重組、企業整合的動向

第5章 奈及利亞

第6章 南非

第7章 非洲市場成長趨勢

  • 收費電視、VOD、網路電視的成長趨勢

第8章 非洲市場成長機會

  • 收費電視、VOD、網路電視的成長機會

第9章 結論

第10章 關於Frost&Sullivan

目錄
Product Code: MC5C-70

Innovative Pricing and Content Bundling Boosts Growth in Kenya, Nigeria, and South Africa

This research provides analysis of the pay TV, video on demand (VOD), and Internet protocol television (IPTV) markets in Africa, with Kenya, Nigeria, and South Africa highlighted. The study also analyzes triple play services markets and offers insights regarding provider strategies and the convergence of competition across the entertainment market. Other aspects include growth trends and opportunities in each market (across platforms, content, convergence, and triple play services), analysis of the role of innovation, comparisons with global trends, and a brief look into the future of the African market, namely partnerships, value for money services, unexploited market potential, and growing digital terrestrial television (DTT) services.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Key Findings
  • 2. Key Findings (continued)

2. MARKET OVERVIEW

  • 1. Research Scope
  • 2. Market Definitions
  • 3. Market Definitions (continued)
  • 4. Market Definitions (continued)

3. TOTAL PAY TV, VOD, AND IPTV MARKET-OVERVIEW

  • 1. Entertainment as a Component of the Smart Home Market
  • 2. Different Types of Home Entertainment Services
  • 3. Entertainment Trends
  • 4. Key Smart Home Entertainment Providers
  • 5. Global vs. Africa-Broadcasting Market Trends
  • 6. Global vs. Africa-Pay TV Market
  • 7. Global Trends-OTT, VOD, Pay TV, and IPTV
  • 8. Africa Trends-OTT, VOD, Pay TV, and IPTV
  • 9. Market Highlights
  • 10. Analysis of the African Pay TV Market
  • 11. Analysis of the African Pay TV Market (continued)
  • 12. Market Positioning of Key Pay TV Providers in Africa
  • 13. Key Market Drivers
  • 14. Key Market Restraints

4. KENYA

  • 1. Market Highlights
  • 2. Pay TV Market Highlights
  • 3. Analysis of the Pay TV Market
  • 4. Analysis of the VOD Market
  • 5. Analysis of the VOD Market (continued)
  • 6. Triple Play Services Market
  • 7. Convergence of Competition across Markets

5. NIGERIA

  • 1. Market Highlight
  • 2. Analysis of the Pay TV Market
  • 3. Analysis of the Pay TV Market (continued)
  • 4. Analysis of the VOD Market
  • 5. Analysis of the VOD Market (continued)
  • 6. Triple Play Services Market
  • 7. Convergence of Competition across Markets

6. SOUTH AFRICA

  • 1. Market Highlights
  • 2. Analysis of the Pay TV Market
  • 3. Analysis of the Pay TV Market (continued)
  • 4. Analysis of the VOD Market
  • 5. Analysis of the VOD Market (continued)
  • 6. Convergence of Competition across Markets

7. GROWTH TRENDS IN AFRICA

  • 1. Pay TV, VOD, and IPTV Growth Trends

8. GROWTH OPPORTUNITIES IN AFRICA

  • 1. Pay TV, VOD, and IPTV Growth Opportunities

9. THE LAST WORD

  • 1. The Last Word-4 Big Predictions
  • 2. Legal Disclaimer

10. THE FROST & SULLIVAN STORY

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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