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市場調查報告書

下一個未開拓成長領域 - 企業顧客的女性層

The Next Frontier of Growth - Women as Corporate Customers

出版商 Frost & Sullivan 商品編碼 370742
出版日期 內容資訊 英文 95 Pages
商品交期: 最快1-2個工作天內
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下一個未開拓成長領域 - 企業顧客的女性層 The Next Frontier of Growth - Women as Corporate Customers
出版日期: 2016年08月22日 內容資訊: 英文 95 Pages
簡介

全球社會對女性角色的認識正大幅地、積極地轉變。現在越來越多進入到領導階層的女性、晉陞為公司董事協助擴大經營規模、甚至在政治上展露手腕。女性人口體現了一個超過中國及印度的總合規模的成長市場,將扮演推動全球經濟的角色。預估該市場未來10年將超越美國市場規模。其力量已確立於B2C消費領域,而對B2B世界的影響力也逐漸增加。。

本報告研究女性層如何成為下一個未開拓成長領域,彙整了對女性消費者層的努力,以及驗證經濟與企業中善用女性力量成果的實證情報。

第1章 摘要整理

  • 10大作為顧客的女性層事實
  • 2025年全球勞動力中女性勞動人口增加1億5000萬人
  • 預估2025年勞動參與率的男女差距將縮減25%
  • 女性經濟力將超越主要國家男女平均值
  • 女性領導階層改善企業績效
  • 女性領導階層提昇利潤
  • 女性創業 - 潮流轉變
  • 企業可持續增加女性領導階層
  • 瞭解事業經營的女性

第2章 研究方法與重要定義

  • 研究方法 - 從Macro到Micro
  • 研究方法 - 從Macro到Micro(續)
  • 該項研究的方法
  • 主要企業數據方法與分析目標
  • 定義列表

第3章 職場女性

  • 職場女性
  • 2025年全球勞動力中女性勞動人口增加1億5000萬人
  • 預估2025年勞動參與率的男女差距將縮減25%
  • 企業勞動力中的女性
  • 挪威引領全球性別平衡
  • 中國 - 亞洲的多樣性引領者
  • 義大利領先全球的性別薪資差距競爭
  • 零售業女性領導階層人數領先產業
  • 女性領導階層比例最高的公司
  • 女性創業 - 潮流轉變
  • 案例研討 - 歐洲培育女性創業精神
  • 案例研討 - 非洲培育女性創業精神的努力
  • 案例研討 - 女性創業家
  • 兼職勞動力中的女性參與
  • 職務角色的女性佔比
  • 職務角色的女性佔比(續)
  • 女性購買力
  • 女性經濟力將超越主要國家男女平均值

第4章 女性勞動力的投資價值

  • 女性勞動力的投資價值
  • 女性領導階層的績效貢獻
  • 案例研討 - 女性CEO
  • 女性領導階層增加令利益更迅速產出
  • 來自女性賦權國家的企業擁有更高利潤率
  • 女性比率高的產業擁有更高利潤率
  • 女性領導階層越多可能令利潤增加
  • 女性領導階層提昇利潤
  • 女性CEO及董事關注高股價
  • 性別平等意識高的國家每人GDP高

第5章 女性進入高階管理階層增加

  • 女性進入高階管理階層增加
  • 女性進入高階管理階層增加(續)
  • 女性進入高階管理階層增加(續)
  • 男女僱用機會平等制改善女性比例
  • 女性友善企業文化提昇業績
  • 無騷擾的企業環境提昇業績
  • 職業平等改善女性人材開發管道
  • 透過配額增加女性進入高階管理階層
  • 案例研討 - Deutsche Telekom與性別配額
  • 案例研討 - 日本走向職場性別配額制
  • 案例研討 - 豐田汽車在職場性別平等的努力
  • 改善性別薪酬差距
  • 家事假制度令女性領導階層比例增加
  • 企業培訓有助女性陞遷
  • 案例研討 - Walmart的『女性領導發展計畫』
  • 國民教育率提昇女性管理階層的存在感
  • 性別平等社會力量影響女性領導階層比例
  • 女性政治代表角色楷模
  • 企業亮點 - 增加女性領導階層的努力
  • 企業亮點 - 增加女性領導階層的努力(續)

第6章 瞭解作為企業顧客層的女性

  • 瞭解作為企業顧客層的女性
  • 女性決策過程比較評估
  • 女性決策特性比較評估
  • 女性管理風格比較評估
  • 更多生涯目標使女性更有動力
  • 女性較不擅談判技巧
  • 女性信奉的倫理框架具差異
  • 案例研討 - Garanti Bank對女性創業家的獨特方法
  • 案例研討 - Orlando Magic利用女性連結的B2B銷售
  • 案例研討 - American Express OPEN的女性商業策略
  • 案例研討 - Thomson Reuters著眼女性的行銷

第7章 企業經營建議

  • 企業經營建議
  • 企業經營建議 - 人材招聘
  • 企業經營建議 - 企業文化
  • 企業經營建議 - 待遇
  • 企業經營建議 - 職涯管理
  • 企業經營建議 - 家事假
  • 企業經營建議
  • 企業經營建議(續)

第8章 結語

  • 脫離性別差距經濟
  • 免責聲明
目錄
Product Code: NFF3-01-00-00-00

What this Means for Business and Economies

There have been significant, positive shifts in the approach to women's roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world's economy as they represent a growth market bigger than China and India combined; in the next decade, this market will be bigger than the US economy. This study weighs how women could be the next frontier of growth. It examines the evidence that addressing female consumers and harnessing the power of women in an economy or organization will help yield significant returns. Already established as the dominant force in the B2C spending world, women are growing in impact in the B2B world.

Table of Contents

1. EXECUTIVE SUMMARY

  • Top 10 Facts on Women as Customers
  • 150 Million More Women in the Global Labor Force by 2025
  • Expected Reduction of 25% in Labor Participation Rate Gap by 2025
  • Female Economic Power will Outpace that of Leading Nations
  • Female Leadership Improves Corporate Performance
  • Female Leadership Improves Profits
  • Female Entrepreneurship-A Shifting Tide
  • Companies Can Continue to Increase Women in Management Roles
  • Understanding Women in Leadership

2. RESEARCH METHODOLOGY AND KEY DEFINITIONS

  • Research Methodology-From Macro to Micro
  • Research Methodology-From Macro to Micro (continued)
  • Methodology for this Study
  • Primary Corporate Data Methodology and Analysis Objectives
  • List of Definitions

3. WOMEN IN THE WORKFORCE

  • Women in the Workforce
  • 150 Million More Women in the Global Labor Force by 2025
  • Expected Reduction of 25% in Labor Participation Rate Gap by 2025
  • Women in the Company Workforce
  • Norway Leads the Global Gender Balance
  • China-The Diversity Leader in Asia
  • Italy Leads the Global Race in Closing the Gender Pay Gap
  • Retail Sector Leads Industries in Female Leadership Roles
  • Companies with the Highest Proportion of Female Leadership
  • Female Entrepreneurship-A Shifting Tide
  • CaseStudy-Europe to Foster Female Entrepreneurship
  • Case Study-Initiatives in Africa to Foster Female Entrepreneurship
  • Case Study-Female Entrepreneurs
  • Women's Participation in the Part-time Labor Force
  • Female Representation in Functional Roles
  • Female Representation in Functional Roles (continued)
  • Purchasing Power of Women
  • Female Economic Power Will Outpace that of Leading Nations

4. THE VALUE OF INVESTING IN A FEMALE WORKFORCE

  • The Value of Investing in a Female Workforce
  • Performance Benefits of Female Leadership
  • Case Study-Women CEOs
  • More Women in Management Roles Results in Faster Profits
  • Companies from Female-empowered Countries Have Higher Profits
  • Industries with Higher Female Representation Have Higher Profits
  • Greater Numbers of Female Managers Can Lead to Increased Profits
  • Female Leadership Improves Profits
  • Female CEOs and Board Members Have Noted High Share Values
  • Countries with More Gender Equality Have Higher GDP Per Capita

5. INCREASING WOMEN IN SENIOR MANAGEMENT

  • Increasing Women in Senior Management
  • Increasing Women in Senior Management (continued)
  • Increasing Women in Senior Management (continued)
  • Recruiting Men and Women on Equal Terms Improves Female Ratios
  • Women Friendly Corporate Culture Improves Company Performance
  • A Corporate Harassment-free Environment Improves Performance
  • Improved Occupational Equality Improves the Female Talent Pipeline
  • Increasing Female Senior Management Through Quotas
  • Case Study-Deutsche Telekom and Gender Quotas
  • Case Study-Japan Moves Towards Gender Equality in the Workplace
  • Case Study-Toyota's Efforts Towards Workplace Gender Equality
  • Improving the Female Pay Gap
  • Family Leave Policies Increase Female Management Ratios
  • Corporate Training Helps Women Advance in Business
  • Case Study-Walmart's Women's Leadership Development Program
  • Higher National Education Rates Improve Female Management Presence
  • Social Forces in Gender Equality Impact Female Management Ratios
  • Female Political Representation-Role Models
  • Company Highlights-Initiatives Increasing Women in Leadership
  • Company Highlights-Initiatives Increasing Women in Leadership (continued)

6. UNDERSTANDING WOMEN AS CORPORATE CUSTOMERS

  • Understanding Women as Corporate Customers
  • Comparative Evaluation of Female Decision Making Process
  • Comparative Evaluation of Female Decision Making Characteristics
  • Comparative Evaluation of Female Management Styles
  • Women Are More Motivated By Life Goals
  • Women Lag in Negotiation Skills
  • Women Differ in the Ethical Frameworks They Employ
  • Case Study-Unique Approach of Garanti Bank to Women Entrepreneurs
  • Case Study-Orlando Magic Corporate Sales B2B Women Connection
  • Case Study-American Express OPEN's Women's Business Initiative
  • Case Study-Thomson Reuters Female-centric Marketing

7. CORPORATE RECOMMENDATIONS

  • Corporate Recommendations
  • Corporate Recommendations-Hiring
  • Corporate Recommendations-Corporate Culture
  • Corporate Recommendations-Compensation
  • Corporate Recommendations-Career Management
  • Corporate Recommendations-Family Leave
  • Corporate Recommendations
  • Corporate Recommendations (continued)

8. THE LAST WORD

  • A Post-Gender Economy
  • Legal Disclaimer
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