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市場調查報告書

東南亞的電子商務市場分析

Analysis of Southeast Asian eCommerce Market

出版商 Frost & Sullivan 商品編碼 370730
出版日期 內容資訊 英文 120 Pages
商品交期: 最快1-2個工作天內
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東南亞的電子商務市場分析 Analysis of Southeast Asian eCommerce Market
出版日期: 2016年08月17日 內容資訊: 英文 120 Pages
簡介

在全球電子商務市場中,東南亞是成長最快速有潛力的市場之一。東南亞的電子商務收益2015年超過110億美元,馬來西亞,泰國,及新加坡牽引。可是,線上零售只構成該地區的零售整體2.5%以下。

本報告提供東南亞的電子商務市場相關調查,市場概要,市場推動成長因素、抑制因素,市場趨勢,及各國市場分析。

第1章 摘要整理

第2章 市場概要

  • 市場定義:電子商務是什麼?
  • 市場定義:B2C (Business to Consumer) 電子商務是什麼?

第3章 促進要素、抑制因素

  • 電子商務的促進要素
  • 電子商務的促進要素:中產階級人口的增加
  • 電子商務的促進要素:網路用戶數的增加
  • 電子商務的促進要素:智慧型手機利用的擴大
  • 電子商務的促進要素:高的行動加入率
  • 電子商務的促進要素:TPP協定
  • 電子商務的抑制因素
  • 電子商務的抑制因素:貧乏的物流
  • 電子商務的抑制因素:低的銀行普及率

第4章 趨勢、預測

  • ASEAN6個國家:電子商務整合相關目前地位
  • ASEAN6個國家:近幾年的投資、M&A契約
  • ASEAN6個國家:電子商務市場預測

第5章 各國分析:印尼

  • 電子商務的社會、經濟推動者
  • 電子商務啟用的ICT開發
  • 電子商務的展望
  • 線上付款市場
  • 法規的評估
  • 目前電子商務市場
  • 電子商務的展望
  • 要點:電子商務市場摘要

第6章 各國分析:馬來西亞

第7章 各國分析:菲律賓

第8章 各國分析:新加坡

第9章 各國分析:泰國

第10章 各國分析:越南

第11章 總論

第12章 附錄

目錄
Product Code: P8F7-01-00-00-00

A $25-billion Market Opportunity in 2020

This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest growing and most promising eCommerce markets in the world with the market expected to exceed $25 billion in 2020. Southeast Asia's eCommerce revenue surpassed $11 billion in 2015 led by Malaysia, Thailand, and Singapore. However, online retail still comprises less than 2.5% of the total retail in the region. Market data is provided for Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This report also provides valuable information for companies that want to start cross-border trading with Southeast Asia.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Key Findings

2. MARKET OVERVIEW

  • 1. Market Definition-What is eCommerce?
  • 2. Market Definition-What is Business to Consumer (B2C) eCommerce?

3. DRIVERS AND RESTRAINTS

  • 1. Drivers for eCommerce
  • 2. eCommerce Drivers-Growing Middle Class Population
  • 3. eCommerce Drivers-Increasing Number of Internet Users
  • 4. eCommerce Drivers-Increasing Smartphone Usage
  • 5. eCommerce Drivers-High Mobile Subscriptions
  • 6. eCommerce Drivers-Trans Pacific Partnership Agreement
  • 7. eCommerce Restraints
  • 8. eCommerce Restraints-Poor Logistics
  • 9. eCommerce Restraints-Low Banking Penetration

4. TRENDS AND FORECAST

  • 1. ASEAN-6's Current Position in Terms of eCommerce Integration
  • 2. ASEAN-6-Recent Investments and M&A Deals*
  • 3. ASEAN-6 eCommerce Market Forecast

5. COUNTRY ANALYSIS-INDONESIA

  • 1. Indonesia-Social and Economic Enablers of eCommerce
  • 2. Indonesia-Social and Economic Enablers of eCommerce (continued)
  • 3. Indonesia-Social and Economic Enablers of eCommerce (continued)
  • 4. Indonesia-ICT Development as eCommerce Enabler
  • 5. Indonesia-ICT Development as eCommerce Enabler (continued)
  • 6. Indonesia-ICT Development as eCommerce Enabler (continued)
  • 7. Indonesia-ICT Development as eCommerce Enabler (continued)
  • 8. Indonesia-eCommerce Outlook
  • 9. Indonesia-eCommerce Outlook (continued)
  • 10. Indonesia-eCommerce Outlook (continued)
  • 11. Indonesia-eCommerce Outlook (continued)
  • 12. Indonesia-Online Payment Market
  • 13. Indonesia-Regulatory Assessments
  • 14. Indonesia-Current eCommerce Market
  • 15. Indonesia-eCommerce Outlook
  • 16. Indonesia-Key Takeaway: eCommerce Market Summary

6. COUNTRY ANALYSIS-MALAYSIA

  • 1. Malaysia-Social and Economic Enablers of eCommerce
  • 2. Malaysia-Social and Economic Enablers of eCommerce (continued)
  • 3. Malaysia-ICT Development as eCommerce Enabler
  • 4. Malaysia-ICT Development as eCommerce Enabler (continued)
  • 5. Malaysia-ICT Development as eCommerce Enabler (continued)
  • 6. Malaysia-ICT Development as eCommerce Enabler (continued)
  • 7. Malaysia-eCommerce Outlook
  • 8. Malaysia-eCommerce Outlook (continued)
  • 9. Malaysia-eCommerce Outlook (continued)
  • 10. Malaysia-eCommerce Outlook (continued)
  • 11. Malaysia-Current eCommerce Market
  • 12. Malaysia-eCommerce Outlook
  • 13. Malaysia-Key Takeaway: eCommerce Summary

7. COUNTRY ANALYSIS-THE PHILIPPINES

  • 1. The Philippines-Social and Economic Enablers of eCommerce
  • 2. The Philippines-Social and Economic Enablers of eCommerce (continued)
  • 3. The Philippines-ICT Development as eCommerce Enabler
  • 4. The Philippines-ICT Development as eCommerce Enabler (continued)
  • 5. The Philippines-ICT Development as eCommerce Enabler (continued)
  • 6. The Philippines-ICT Development as eCommerce Enabler (continued)
  • 7. The Philippines-ICT Development as eCommerce Enabler (continued)
  • 8. The Philippines-eCommerce Outlook
  • 9. The Philippines-eCommerce Outlook (continued)
  • 10. The Philippines-eCommerce Outlook (continued)
  • 11. The Philippines-eCommerce Outlook (continued)
  • 12. The Philippines-Current eCommerce Market
  • 13. The Philippines-eCommerce Outlook
  • 14. The Philippines-Key Takeaway: eCommerce Summary

8. COUNTRY ANALYSIS-SINGAPORE

  • 1. Singapore-Social and Economic Enablers of eCommerce
  • 2. Singapore-Social and Economic Enablers of eCommerce (continued)
  • 3. Singapore-ICT Development as eCommerce Enabler
  • 4. Singapore-ICT Development as eCommerce Enabler (continued)
  • 5. Singapore-ICT Development as eCommerce Enabler (continued)
  • 6. Singapore-ICT Development as eCommerce Enabler (continued)
  • 7. Singapore-eCommerce Outlook
  • 8. Singapore-eCommerce Outlook (continued)
  • 9. Singapore-eCommerce Outlook (continued)
  • 10. Singapore-eCommerce Outlook (continued)
  • 11. Singapore-Regulatory Assessments
  • 12. Singapore-Regulatory Assessments (continued)
  • 13. Singapore-Regulatory Assessments (continued)
  • 14. Singapore-eCommerce Outlook
  • 15. Singapore-Current eCommerce Market
  • 16. Singapore-eCommerce Outlook
  • 17. Singapore-Key Takeaway: eCommerce Summary

9. COUNTRY ANALYSIS-THAILAND

  • 1. Thailand-Social and Economic Enablers of eCommerce
  • 2. Thailand-Social and Economic Enablers of eCommerce (continued)
  • 3. Thailand-ICT Development as eCommerce Enabler
  • 4. Thailand-ICT Development as eCommerce Enabler (continued)
  • 5. Thailand-ICT Development as eCommerce Enabler (continued)
  • 6. Thailand-ICT Development as eCommerce Enabler (continued)
  • 7. Thailand-eCommerce Outlook
  • 8. Thailand-eCommerce Outlook (continued)
  • 9. Thailand-eCommerce Outlook (continued)
  • 10. Thailand-Regulatory Assessments
  • 11. Thailand-eCommerce Outlook
  • 12. Thailand-eCommerce Outlook (continued)
  • 13. Thailand-Current eCommerce Market
  • 14. Thailand-eCommerce Outlook
  • 15. Thailand-Key Takeaway: eCommerce Summary

10. COUNTRY ANALYSIS-VIETNAM

  • 1. Vietnam-Social and Economic Enablers of eCommerce
  • 2. Vietnam-Social and Economic Enablers of eCommerce (continued)
  • 3. Vietnam-ICT Development as eCommerce Enabler
  • 4. Vietnam-ICT Development as eCommerce Enabler (continued)
  • 5. Vietnam-ICT Development as eCommerce Enabler (continued)
  • 6. Vietnam-ICT Development as eCommerce Enabler (continued)
  • 7. Vietnam-eCommerce Outlook
  • 8. Vietnam-eCommerce Outlook (continued)
  • 9. Vietnam-eCommerce Outlook (continued)
  • 10. Vietnam-eCommerce Outlook (continued)
  • 11. Vietnam-Current eCommerce Market
  • 12. Vietnam-eCommerce Outlook
  • 13. Vietnam-Key Takeaway: eCommerce Summary

11. THE LAST WORD

  • 1. The Last Word
  • 2. Legal Disclaimer

12. APPENDIX

  • 1. Methodology
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