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市場調查報告書

連網型零售的RFID市場

Connected Retail and the Case for Radio-frequency Identification (RFID)

出版商 Frost & Sullivan 商品編碼 367409
出版日期 內容資訊 英文 48 Pages
商品交期: 最快1-2個工作天內
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連網型零售的RFID市場 Connected Retail and the Case for Radio-frequency Identification (RFID)
出版日期: 2016年06月30日 內容資訊: 英文 48 Pages
簡介

本報告提供連網型零售RFID市場相關調查分析,從傳統的經營模式轉換到線上的經營模式的相關資料,也包含最佳業務實踐等系統性資訊。

摘要整理

定義

零售的RFID

  • 案例研究:Walmart
  • 亞太地區的市場分析
  • 零售的RFID的普及率
  • 主要的轉換
  • 零售的價值點
  • 零售、DAO中心的經營模式等
  • 最佳業務實踐:IBM

連網型零售

  • 連網型零售的組成架構
  • 零售的演進
  • 連網型零售和零售策略的演進等
  • 最佳業務實踐:Burberry China

RFID市場轉換:未來的關注領域

  • RFID市場轉換:未來的關注領域

動態商品營銷

  • 動態商品營銷
  • 最佳業務實踐:Intel、東芝
  • 市場分析
  • 過去、現在、未來

地理定位行銷

  • 地理定位行銷
  • 最佳業務實踐:TBWA、Helsinki
  • 市場分析
  • 現在、未來

擴增實境 (AR)

  • AR
  • 最佳業務實踐:Rebecca Minkoff
  • 市場分析

主要的結論

關於Frost&Sullivan

目錄
Product Code: 9AAD-00-0E-00-00

Despite the Plethora of Opportunities, a 360 Degree Value Proposition will be Crucial for Market Success

The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.

Table of Contents

Executive Summary

  • 1. Executive Summary
  • 2. Connected Retail and the Case For RFID-Research Coverage

Definitions

  • 1. Definitions-Retail
  • 2. Definitions-RFID
  • 3. Definition-Interactive Digital Signage
  • 4. Definitions-Printed Electronics

RFID in Retail

  • 1. Case Study-Walmart Mandate Brings RFID into the Spotlight
  • 2. Case Study-Walmart Mandate Brings RFID into the Spotlight
  • 3. RFID in Retail-Asia-Pacific Market Analysis
  • 4. RFID Penetration in Retail
  • 5. RFID in Retail-Asia-Pacific Market Analysis
  • 6. RFID in Retail-The Need to Go Beyond Back-end Retail
  • 7. Asia-Pacific Retail Sector-Key Transformations
  • 8. Retail Point of Value
  • 9. Retail and DAO-centered Business Model
  • 10. Best Practices-Understanding from Leaders
  • 11. Best Practices-IBM

Connected Retail

  • 1. Connected Retail Framework
  • 2. Evolution of Retail-Introducing Connected Retail
  • 3. Evolution of Retail-Introducing Connected Retail (continued)
  • 4. Connected Retail and the Evolution of Retail Strategy
  • 5. Best Practices-Burberry China
  • 6. Connected Retail-Evolution of Metrics
  • 7. Connected Retail-Overview of the Ecosystem

RFID Market Transformation-Future Focus Areas

  • 1. RFID Market Transformation-Future Focus Areas

Dynamic Merchandizing

  • 1. Dynamic Merchandizing
  • 2. Best Practices-Intel and Toshiba
  • 3. Market Analysis-Dynamic Merchandizing
  • 4. Dynamic Merchandizing-Then, Now, and Tomorrow

Location-based Marketing

  • 1. Location-based Marketing
  • 2. Best Practices-TBWA and Helsinki
  • 3. Market Analysis-Location-based Marketing
  • 4. Location-based Marketing-Now and Tomorrow

Augmented Reality

  • 1. Augmented Reality
  • 2. Best Practices-Rebecca Minkoff
  • 3. Market Analysis-Augmented Reality

Key Conclusions

  • 1. Key Conclusions
  • 2. Legal Disclaimer

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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