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市場調查報告書

女性汽車客戶:消費者調查結果

Women as Car Customers - Voice of Consumer Findings, 2015

出版商 Frost & Sullivan 商品編碼 364800
出版日期 內容資訊 英文 55 Pages
商品交期: 最快1-2個工作天內
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女性汽車客戶:消費者調查結果 Women as Car Customers - Voice of Consumer Findings, 2015
出版日期: 2016年07月12日 內容資訊: 英文 55 Pages
簡介

本報告檢驗女性客戶的主要趨勢與決定購買的考慮因素,以歐洲市場趨勢為焦點,提供汽車購買·銷售·產品·擁有方面女性和男性的想法差異之相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍·手法

第3章 市場區隔

第4章 理解女性客戶對汽車的要求

  • 小客車登記台數:性別,各國
  • 汽車購買者的女性
  • 3類型客戶市場區隔
  • 價值主張:提供女性客戶的汽車功能/想法
  • 調查結果的影響

第5章 設計與技術:女性客戶的偏好

  • 女性客戶對設計與技術的需求
  • 理想的汽車燃料/引擎類型
  • 主要20個最好的特性
  • 女性客戶喜歡的汽車車身
  • 女性客戶對目前汽車的感覺和設計
  • 技術引進水準

第6章 設計與技術:女性客戶群的偏好

  • 設計與技術的需求:女性客戶群,主要調查結果
  • 女性司機市場區隔:偏好的差異
  • 女性客戶/司機市場區隔的功能最佳化
  • 下一個購買的汽車模式偏好
  • 表現個性的汽車的重要性
  • 表現女性客戶個性的汽車所扮演的角色

第7章 銷售和零售:女性客戶的偏好

  • 女性客戶銷售和零售的需求:主要調查結果
  • 女性客戶接收到的汽車相關資訊/意見之主要來源
  • 在EU購買汽車決策上Facebook的影響
  • 女性客戶對汽車經銷商的想法方面
  • 歐洲女性客戶的社群媒體活動

第8章 汽車擁有:女性客戶的偏好

  • 女性客戶擁有的需求:主要調查結果
  • 吸引女性客戶的租賃選擇之重要要素
  • 融資/付款選擇的愛好:性別
  • 融資/付款選擇的愛好:各類別汽車
  • 理想的汽車領導品牌:歐洲女性的購買偏好別
  • 歐洲車主的駕駛模式與汽車擁有

第9章 主要結論與未來預測

第10章 附錄

目錄
Product Code: K082-01-00-00-00

By 2020, more than 40% of Women Customers' Car purchase Decision will Hinge on OEMs' Website Information

This Women as Car Customers Voice of Consumer study analyzes the growing trend of women customers and the factors that they consider while making their purchase decisions. This research emphasises on European market trends conducted with the objective of understanding the difference between the attitudes of women and men while buying cars, sales, product and ownership. This research services also studies how OEMs are designing cars that cater to women's preferences and needs. It seeks to study the features and attributes that women prefer in cars and overall satisfaction levels, compare any differences between countries and gender-specific buying patterns, and understand how retail strategy differs for women and how to optimize the customer journey to target women. It also seeks to derive strategic findings and offer recommendations to OEMs and car dealerships.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings (continued)
  • 3. Key Findings and Future Outlook

2. RESEARCH SCOPE AND METHODOLOGY

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions this Study will Answer
  • 4. Research Background
  • 5. Research Methodology

3. SEGMENTATION

  • 1. Vehicle Segmentation

4. UNDERSTANDING WOMEN CAR CUSTOMERS DEMANDS

  • 1. Passenger Car Licences by Gender-Country Summary
  • 2. Women as Car Buyers
  • 3. Three Types of Customer Segments
  • 4. Value Proposition that Vehicle Features/Attributes Offer to Women Customers
  • 5. Implications of Findings

5. DESIGN AND TECHNOLOGY-WOMEN CUSTOMERS' PREFERENCES

  • 1. Design And Technology Needs of Women Customers
  • 2. Fuel/Engine Type for Ideal Vehicle
  • 3. Top 20 Attributes Desired
  • 4. Vehicle Body Type Preference of Women Customers
  • 5. Women Customers Feel and Design of their Current Vehicle
  • 6. Technology Adoption Level

6. DESIGN AND TECHNOLOGY-WOMEN CUSTOMER CLUSTER'S PREFERENCES

  • 1. Design & Technology Needs-Women Customer Clusters-Key Findings
  • 2. Women Driver Segments-Differences in Preferences
  • 3. Features Optimization for Women Customers/Driver Segments
  • 4. Preferred Next Vehicle Purchase Model
  • 5. Importance of Vehicle in Expressing Personalities
  • 6. Role of Vehicle in Expressing Women Customer Personalities

7. SALES AND RETAIL-WOMEN CUSTOMERS' PREFERENCES

  • 1. Sales and Retail Needs of Women Customers-Key Findings
  • 2. Main Sources of Information/Opinion About Cars for Women Customers
  • 3. Influence of Facebook on Decision to Purchase a Vehicle by EU
  • 4. Attitudes About Car Dealerships by Women Customers
  • 5. Social Media Activities by Women Customers in Europe

8. VEHICLE OWNERSHIP-WOMEN CUSTOMER'S PREFERENCES

  • 1. Ownership Needs of Women Customers-Key Findings
  • 2. Lease Options Critical Factor for Attracting Women Customers
  • 3. Preferred Financing or Payment Options by Gender
  • 4. Preferred Financing or Payment Options by Vehicle Category
  • 5. Top Ideal Vehicle Brands by Purchasing Preference of Women in Europe
  • 6. Driving Patterns and Car Ownership Among European Owners

9. KEY CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Key Conclusions About Women Customers
  • 2. Top 5 Predictions About Women Customers
  • 3. The Last Word-3 Big Predictions

10. APPENDIX

  • 1. Legal Disclaimer
  • 2. Learn More-Next Steps
  • 3. Methodology
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