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市場調查報告書

北美的汽車售後市場的女性消費者:策略性分析

Strategic Analysis of Women Customers in the North American Automotive Aftermarket

出版商 Frost & Sullivan 商品編碼 359414
出版日期 內容資訊 英文 55 Pages
商品交期: 最快1-2個工作天內
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北美的汽車售後市場的女性消費者:策略性分析 Strategic Analysis of Women Customers in the North American Automotive Aftermarket
出版日期: 2016年05月23日 內容資訊: 英文 55 Pages
簡介

想在 在美國,女性比男性更想讓汽車用久一點。女性佔汽車維修市場客戶的60∼70%,以及女性參與汽車相關決策的90%。隨著購買力增加和社群媒體的普及,售後市場要求建立以女性為對象的策略。

本報告提供今後的美國的汽車售後市場的女性消費者的影響力相關分析,女性駕駛者的汽車整備的想法、意向,其背後的市場結構的變化的方向性,具體的配合措施案例等相關調查與考察。

第1章 摘要整理

第2章 分析的範圍、目的、背景、手法

第3章 定義與分類

  • 定義
  • 車輛的分類

第4章 左右汽車售後市場,人口結構的大趨勢

  • 北美各國的駕照取得者數:男女
  • 客車駕照取得者數:男女,全球 (概要)
  • 客車駕照取得者數:男女,美國
  • 未來的駕駛者數:美國的「Y世代」女性的汽車購買者
  • 未來的駕駛者數:女性與汽車的購買意願決策

第5章 美國的女性駕駛者對車輛整備的想法、選擇

  • 分析方法
  • 調查樣品結構
  • 車輛的分類
  • 調查受訪者簡介
  • 對整備的整體想法
  • 消費者的市場區隔
  • 消費者的市場區隔:主要的特徵
  • 女性消費者的主要群組
  • 服務流通管道相關資訊
  • 線上/行動裝置的使用概況
  • 機油的主力品牌
  • 購買的產品/服務
  • 替換用零件

第6章 開拓女性市場:售後市場的案例

  • 案例研究:Honest-1 Auto care
  • 案例研究:Askpatty
  • 案例研究:Women-drivers.com
  • 案例研究:Pep Boys - 引進汽車產業之外的零售業的概念
  • 案例研究:Nissan - "婦女優先" (Ladies First) 經銷商網

第7章 主要分析結果與結論

第8章 附錄

目錄
Product Code: K056-01-00-00-00

Growing Number of Women Drivers Create New Opportunities

The aim of this study is to research, analyze, and forecast the influence of women customers on the automotive aftermarket in North America for the period 2016-2022. Changes in the car buying and maintenance behavior of women indicate a need for the automotive aftermarket to initiate and implement a change in its strategy to attract and retain women customers. Several factors-such as women comprising 60%-70% of the customers at repair, influencing more than 90% of all car-related decisions, and keeping their cars longer than men-need to be considered by the automotive aftermarket. Increasing purchasing power and social media usage by women are also factors that the aftermarket needs to integrate into its strategy.

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary-Key Findings
  • Executive Summary-Influence of Female Drivers on the Aftermarket
  • Executive Summary-Key Differentiators in Maintenance Patterns
  • Executive Summary-Key Women Customer Groups
  • Executive Summary-Elements of Female-Friendly Service
  • Executive Summary-Competitor Strategies

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • Research Scope
  • Research Aims and Objectives
  • Key Questions This Study Will Answer
  • Research Background
  • Research Methodology

3. DEFINITIONS AND SEGMENTATION

  • Definitions
  • Vehicle Segmentation

4. DEMOGRAPHIC MEGATRENDS INFLUENCING THE AUTOMOTIVE AFTERMARKET

  • Number of Licensed Drivers by Gender in North America
  • Passenger Car Licenses by Gender-Global Summary
  • Passenger Car Licenses by Gender-US
  • Future Drivers-Gen-Y Women Car Buyers in the United States
  • Future Drivers-Women and Car Purchase Decisions

5. MAINTENANCE ATTITUDES AND PREFERENCES OF WOMEN DRIVERS IN THE UNITED STATES

  • Methodology
  • Methodology (continued)
  • Sample Structure
  • Vehicle Segments
  • Respondents' Profile
  • General Maintenance Attitudes
  • Customer Segments
  • Customer Segments-Key Characteristics
  • Customer Segments-Key Characteristics (continued)
  • Key Women Customer Groups
  • Information on Service Channels
  • Online/Mobile Devices Usage
  • Top Brands of Engine Oils
  • Products/Services Purchased
  • Replacement Parts

6. TARGETING WOMEN CUSTOMERS: AFTERMARKET EXHIBITS

  • Case Study-Honest-1 Auto care
  • Case Study-Askpatty
  • Case Study-Women-drivers.com
  • Case Study-Pep Boys' Adoption of Non-Automotive Retail Concepts
  • Case Study-Nissan's “Ladies First” Dealerships

7. KEY FINDINGS AND CONCLUSIONS

  • Key Conclusions
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

8. APPENDIX

  • List of Abbreviations and Acronyms Used
  • Planned 016 Research
  • Planned 016 Research (continued)
  • Planned 016 Research (continued)
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