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市場調查報告書

Tesla Motors的行動策略:最新趨勢

Executive Update on Tesla Motors' Mobility Strategy

出版商 Frost & Sullivan 商品編碼 356886
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
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Tesla Motors的行動策略:最新趨勢 Executive Update on Tesla Motors' Mobility Strategy
出版日期: 2016年04月08日 內容資訊: 英文 62 Pages
簡介

Tesla Motors融合了最新銳的汽車技術與電子設備技術,提供新的行動·解決方案而獲得了現在的地位。特別是今後再融合線上付款功能 (PayPal) 及家電產品 (Powerwall) 等領域,預測將進一步大幅成長。近年來Tesla的車輛銷售台數有五萬餘台,其中北美各國就佔了整體的58%。Tesla除了在2020年前將提升25%的報酬率之外,更將活用電動車的蓄電功能,朝創新且支援網路發展,以建立新行動商務模式。

本報告提供Tesla Motors的最新產業策略與業績相關分析,提供您該公司的產業計畫概要和方向性,各個方面的戰略構想成果,未來性的目標等相關之調查與考察。

第1章 摘要整理

第2章 分析的範圍·目的·手法

第3章 市場明細

第4章 企業策略

  • Tesla Motors的全球規模企業策略:概要
  • Tesla Motors:今後的成功計劃
  • Tesla Energy
  • 下一個「千兆工廠」(Gigafactory)
  • Tesla Motors的主要地區策略

第5章 銷售策略

  • Tesla Motors銷售策略:概要
  • 全球銷售台數
  • 模式別銷售台數預測:方案分析 (全球)

第6章 研究開發 (R&D) 策略

  • Tesla Motors的R&D策略:概要
  • 對全球開放專利
  • 電池技術:掌握Model 3價格設定的關鍵

第7章 產品系列策略

  • Tesla Motors的產品系列:概要
  • Tesla Motors:未來品牌·定位與策略
  • Tesla-On Road
  • Model X展示

第8章 服務·解決方案策略

  • 服務·解決方案策略的概要
  • Elon Musk的生態系統相關概念:詳細資訊
  • 年度服務包裝
  • Tesla的租賃·融資產業
  • Tesla公認的二手車
  • 急速充電功能 (增壓器) 和Destination Charging(目的地充電)
  • Tesla的行動·解決方案
  • Luxe和Tesla的隨選停車功能

第9章 技術策略

  • Tesla Motors的技術策略:概要
  • Tesla的最新產品陣容 (2014年下半年)
  • 新技術的標準功能採用預測
  • 加入完全無人行車功能的預測
  • Tesla的動力傳動技術
  • Tesla的汽車平台策略

第10章 主要結論與未來展望

第11章 附錄

目錄
Product Code: K03A-01-00-00-00

Closing in on 500,000 Unit Sales by 2022 with Multiple Gigafactories and New Vehicle Launches.

Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk's expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles' energy storage to create a more networked disruptive mobility business model.

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary-Key Findings
  • Executive Summary-Key Findings (continued)
  • Executive Summary-Key Findings (continued)
  • Executive Summary-Key Findings (continued)
  • Executive Summary-Tesla Sales
  • Executive Summary-Key Conclusions and Future Outlook

2. RESEARCH SCOPE, OBJECTIVES, AND METHODOLOGY

  • Research Scope
  • Research Aims and Objectives
  • Key Questions This Study Will Answer
  • Research Background
  • Research Methodology
  • Key OEM/Participant Groups Compared in This Study

3. SEGMENTATION

  • Vehicle Segmentation

4. CORPORATE STRATEGY

  • Snapshot of Tesla Motors' Global Corporate Strategies
  • Tesla Motors-Future Plans for Success
  • Tesla Energy
  • The Next Gigafactory
  • Tesla Motors-Key Regional Strategies

5. SALES STRATEGY

  • Snapshot of Tesla Motors' Sales Strategies
  • Tesla Motors-Global Unit Sales
  • Tesla Motors-Model-Wise Global Unit Sales: F&S Scenario (New)

6. RESEARCH & DEVELOPMENT STRATEGY

  • Snapshot of Tesla Motors' R&D Strategy
  • Opening up Tesla Patent Wall to Outside World
  • Tesla's Battery Technology Key to Model 3's Price Tag of $35K

7. PRODUCT PORTFOLIO STRATEGY

  • Snapshot of Tesla Motors' Product Portfolio
  • Tesla Motors-Future Brand ositioning and Strategy
  • Tesla-On Roa
  • Exhibit-Model X

8. SERVICES AND SOLUTIONS STRATEGY

  • Snapshot of Services and Solutions Strategies
  • Details of Elon Musk's Ecosystem Conception
  • Tesla Annual Service Package
  • Tesla's Leasing and Finance
  • Certified Pre-Owned Tesla
  • Supercharging and Destination Charging
  • Tesla Mobility Solutions
  • Luxe and Tesla-On-Demand Parking

9. TECHNOLOGY STRATEGY

  • Snapshot of Tesla Motors' Technology Strategies
  • Tesla's Recent Updates to its Product Lineup (H2 2014)
  • Tesla to Add New Technologies as Standard Feature in Future
  • Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well
  • Tesla Powertrain Technologies
  • Tesla -Vehicle Platform Strategy

10. KEY CONCLUSIONS AND FUTURE OUTLOOK

  • Key Conclusions-Rationale for Tesla Motors' Success
  • Key Conclusions-Rationale for Tesla Motors Success (continued)
  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

11. APPENDIX

  • Market Engineering Methodology
  • Abbreviations and Acronyms Used
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