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市場調查報告書

北美的汽車電池·售後市場的策略性分析

Strategic Analysis of the North American Automotive Batteries Aftermarket

出版商 Frost & Sullivan 商品編碼 355857
出版日期 內容資訊 英文 66 Pages
商品交期: 最快1-2個工作天內
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北美的汽車電池·售後市場的策略性分析 Strategic Analysis of the North American Automotive Batteries Aftermarket
出版日期: 2016年03月31日 內容資訊: 英文 66 Pages
簡介

隨著行車中的汽車總合台數增加,以及平均車齡從10.5年上升到10.8年,售後市場的汽車用電池交易也日益擴大,還有EFB·AGM等最新型電池的登場,及混合動力汽車 (HEV) 的普及,新型電池的替換需求也在擴大。同時這個領域自有品牌的普及率也在上升,這成了收益額縮小的要素。

本報告提供北美各國的汽車用電池維修市場相關分析,提供您車輛管理·零件替換相關之消費者方面的想法·行動,及技術人員的選擇零件的趨勢,售後市場的各產品市場規模趨勢等調查評估。

第1章 摘要整理

第2章 產品的定義與分類

第3章 市場概況

  • 市場結構
  • 產品·技術發展藍圖

第4章 推動及阻礙市場要素:電池·售後市場全體

  • 市場需求的影響要素
  • class1∼3市場區隔:需求分析
  • 推動市場要素
  • 阻礙市場要素

第5章 市場預測與趨勢:電池·售後市場全體

  • 出貨量的預測:各產品區隔
  • 市場收益額的預測:各產品區隔
  • 價格趨勢與其預測
  • 市場收益額的預測:各流通管道

第6章 市場佔有率及競爭分析:電池·售後市場全體

  • 供應商各公司的市場佔有率分析
  • 產品明細和品牌·組合:經銷商別

第7章 電池的回收

第8章 混合動力汽車用電池維修市場分析

  • 行車中的混合動力汽車 (HEV) 的台數
  • 混合動力汽車用電池維修市場
  • 市場收益額佔有率的預測:各流通管道
  • 混合動力汽車用電池的調整·維修
  • 混合動力汽車用電池的調整流程
  • 美國:電動車用電池的一般用充電設施 (各州)

第9章 美國的車輛整備市場:汽車所有者方面的想法·行動

  • 分析方法
  • 購買的產品/利用的服務
  • 小規模的維修

第10章 美國汽車技術人員的選擇:替換用零件

  • 分析方法
  • 需求的策略性優先順序:電池選擇的決策要素
  • 品牌地圖:市場佔有率前幾名的電池·品牌,與其決策要素
  • 電池的安裝次序:商店的各類型
  • 電池的流通管道:一波未平一波又起
  • 商店可購買的電池·品牌中普及率最高的:商店的各類型

第11章 結論與未來展望

第12章 附錄

目錄
Product Code: NFF7-01-00-00-00

Demand for Premium Batteries Pushing Opportunities for Revenue

Research Overview

This Frost & Sullivan research service analyses the drivers, restraints, trends and forecasts in the North American batteries aftermarket. The study meticulously explores vehicle owners' attitudes and behaviors towards vehicle maintenance and auto technicians' choice of replacement batteries. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments:

  • Conventional lead acid battery (flooded lead acid batteries, enhanced flooded batteries (EFB), absorbed glass mat batteries (AGM))
  • Start stop battery (enhanced flooded batteries (EFB), absorbed glass mat batteries (AGM))
  • Nickel metal hydride battery (NiMH)
  • Lithium ion battery (phosphate based, silica based, manganese based, titanate based)

Market Overview

Premium Batteries will Chiefly Drive the Overall Revenue Growth

The increase in the number of vehicles in operations (VIO) and the rise in the average vehicle age from 10.5 to 10.8 years is expected to provide a thrust to the batteries aftermarket in North America. However, with newer vehicles being equipped with advanced, higher-priced, premium batteries such as AGM and EFB, there is considerable scope for revenue growth. This higher uptake of complex battery technologies will also lead to the rise of battery specialists and traditional distributors as the most preferred channels of distribution.

Meanwhile, the greater prevalence of private labelling among distributors and the consolidation of distributors will put downward pressure on prices and reduce the bargaining power of the battery suppliers. Distributors have also started directly sourcing from manufacturers in Asia, which might further force the suppliers to reduce the prices.

Another segment that is rising in prominence in the batteries aftermarket is the hybrid electric vehicle (HEV) batteries segment. The high costs involved in the replacement of HEV batteries cause vehicle owners to opt for original equipment services (OES) instead of independent aftermarket suppliers. In response, aftermarket installers have started focusing on the reconditioning and refurbishment of HEV batteries to optimize the growing demand in the replacement market segment.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • Key Findings
  • Key Findings (continued)
  • Market Engineering Measurements
  • Competitive Positioning of Key Industry Participants
  • Key Findings and Future Outlook

2. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation

  • Product Segmentation
  • Definitions
  • Vehicle Segmentation

3. MARKET OVERVIEW

Market Overview

  • Market Structure
  • Product Technology Roadmap

4. DRIVERS AND RESTRAINTS-TOTAL BATTERIES AFTERMARKET

Drivers and Restraints-Total Batteries Aftermarket

  • Demand Influencers
  • Class 1 to 3 Vehicle Segment-Demand Analysis
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained

5. FORECAST AND TRENDS-TOTAL BATTERIES AFTERMARKET

Forecast and Trends-Total Batteries Aftermarket

  • Unit Shipment Forecast by Product Segmentation
  • Unit Shipment Forecast Discussion by Product Segmentation
  • Revenue Forecast by Product Segmentation
  • Revenue Forecast Discussion by Product Segmentation
  • Pricing Trends and Forecast
  • Pricing Forecast Discussion by Product Segmentation
  • Percent Revenue Forecast by Distribution Channel
  • Distribution Channel Discussion

6. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL BATTERIES AFTERMARKET

Market Share and Competitive Analysis-Total Batteries Aftermarket

  • Supplier Market Share Analysis
  • Market Share Discussion
  • Product Segmentation and Brand Portfolio by Distributors
  • Product Segmentation and Brand Portfolio by Distributors (continued)

7. BATTERY RECYCLING

Battery Recycling

  • Battery Recycling

8. HYBRID ELECTRIC BATTERY AFTERMARKET ANALYSIS

Hybrid Electric Battery Aftermarket Analysis

  • Hybrid Electric Vehicles (HEV) in Operation
  • Hybrid Electric Vehicles Batteries Aftermarket
  • Percent Revenue Forecast by Distribution Channel
  • Hybrid Battery Reconditioning and Refurbishment
  • Hybrid Battery Reconditioning Process
  • USA-EV Public Charging Outlets by State

9. 2015 UNITED STATES VEHICLE MAINTENANCE-VEHICLE OWNERS' ATTITUDES AND BEHAVIORS

United States Vehicle Maintenance-Vehicle Owners' Attitudes and Behaviors

  • Methodology
  • Products/Services Purchased
  • Products/Services Purchased (continued)
  • Minor Maintenance

10. 2015 US AUTO TECHNICIANS' CHOICE-REPLACEMENT PARTS

US Auto Technicians' Choice-Replacement Parts

  • Methodology
  • Technical Note-A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference
  • Strategic Prioritization of Needs-Discovering What Drives the Selection of Batteries
  • Technical Note-Understanding Brand Maps
  • Brand Map-Top Installed Battery Brands and Influential Attributes
  • Installed Batteries Procedure-Shop Type
  • Distribution Channels for Batteries-Wave over Wave
  • Most Prevalent Battery Brands Installed Across All Brands Available-Shop Type

11. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook

  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

12. APPENDIX

Appendix

  • Abbreviations and Acronyms Used
  • Market Engineering Methodology
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