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市場調查報告書

Volvo Car Corporation的全球各國的企業發展:策略簡介

Strategic Profile of Volvo Car Corporation's Global Operations

出版商 Frost & Sullivan 商品編碼 355720
出版日期 內容資訊 英文 73 Pages
商品交期: 最快1-2個工作天內
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Volvo Car Corporation的全球各國的企業發展:策略簡介 Strategic Profile of Volvo Car Corporation's Global Operations
出版日期: 2016年03月28日 內容資訊: 英文 73 Pages
簡介

Volvo Car Corporation,發展模組型平台和替代的動力傳動,SUV組合擴充等,依據該動向,2020年建立擴大生產台數到總合800,000台的計劃。

本報告提供Volvo Car Corporation的全球各地 (西歐、北美、中國等) 的企業發展情形及企業策略相關分析,該公司的企業結構和技術藍圖,產品、技術、製造體制的概要,研究開發 (R&D) 投資計劃等調查,該公司的近幾年的產品、技術開發的動向,及銷售、產品、技術、製造策略的特徵、趨勢等資訊彙整,為您概述為以下內容。

第1章 摘要整理

第2章 分析的範圍、目的、手法、背景

第3章 市場區隔

  • 車輛的分類

第4章 Volvo Car Corporation概要

  • 企業結構
  • 對全球各地的進出情形
  • 各模式的銷售額
  • 各地區的銷售額的預測
  • 研究開發 (R&D) 預算:純銷售額比率

第5章 Volvo Car Corporation的中國國內的活動

  • China Euro Vehicle Technology AB (CEVT)
  • Volvo和Geely的產業合作

第6章 Volvo Car Corporation銷售、零售策略

  • Volvo的零售額的成長率
  • 經銷商網
  • 高級車製造商銷售策略:競爭環境
  • 服務、整備
  • 行銷策略

第7章 Volvo Car Corporation的產品策略

  • 產品線概要
  • 平台策略
  • SPA (有彈性的產品結構)
  • CMA (緊湊的模組結構)
  • Polestar:Volvo的高性能車
  • Polestar的改良
  • Exhibit A:Volvo V60改良型
  • Exhibit B:Volvo XC90 (2016「年度最佳卡車」)
  • 進入級的高級車市場:競爭環境

第8章 Volvo Car Corporation的技術策略

  • 產品/動力傳動、混合策略:美國的情況
  • 動力傳動策略
  • 電動車模式的擴充
  • 新的行動服務及技術解決方案
  • 技術創新
  • Sensus Connect
  • IntelliSafe
  • Drive Me:自動駕駛車
  • 前往自動駕駛系統

第9章 Volvo Car Corporation的製造策略

  • 生產台數、員工數:全球整體
  • 設備投資額
  • 北美的產業擴張

第10章 結論與未來展望

第11章 附錄

目錄
Product Code: MB71-01-00-00-00

Modular Platforms, Alternative Powertrains, and SUV Portfolio Pivotal to Reaching 800,000 Unit Sales by 2020

This research service focusses on the strategic profile of Volvo Car Corporation's global operations and delivers a thorough review of the company's activities in key growth markets, including Western Europe, North America, and the Asia-Pacific (China). Starting by sketching the company's corporate structure and growth strategy roadmap, the report analyses Volvo's sales and retail strategies; product, technology, and manufacturing profiles; and investment plans in the fields of research and development and manufacturing. Frost & Sullivan's analysts have also examined the company's innovation and research portfolios, which are expected to shape the future of Volvo Car Corporation.

Key Questions This Study Will Answer

  • How do Volvo's global operations enable it to become a mainstream luxury brand?
  • What are the innovations and future technology that Volvo is incorporating into its products and services?
  • What is Volvo doing in terms of product development, platform development, and powertrain development?
  • What is Polestar? Can a stock Volvo vehicle be converted into a Polestar?
  • How Volvo's brand positioning, services, and technology built around the driver and not the vehicle?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings (continued)
  • 3. Executive Summary-Corporate Vision 2020
  • 4. Executive Summary-Corporate Structure
  • 5. Executive Summary-Growth Strategy
  • 6. Executive Summary-Sales Forecast by Region
  • 7. Executive Summary-Platform Strategy
  • 8. Executive Summary-Profitable Product Portfolio Strategy
  • 9. Executive Summary-Leveraging Polestar as High-performance Vehicles
  • 10. Executive Summary-Connected Mobility Technologies
  • 11. Executive Summary-Current and Future Outlook
  • 12. Associated Multimedia

2. RESEARCH SCOPE, OBJECTIVES, METHODOLOGY, AND BACKGROUND

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions This Study Will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key OEM/Participant Groups Compared in This Study

3. SEGMENTATION

  • 1. Vehicle Segmentation

4. OVERVIEW OF VOLVO CAR CORPORATION

  • 1. Company Structure
  • 2. Global Footprint
  • 3. Sales by Model
  • 4. Sales Forecasts by Region
  • 5. R&D Budget as a Percent of Net Sales

5. VOLVO CAR CORPORATION-ACTIVITIES IN CHINA

  • 1. China Euro Vehicle Technology AB (CEVT)
  • 2. Volvo & Geely's Collaboration

6. VOLVO CAR CORPORATION-SALES & RETAILING STRATEGY

  • 1. Volvo's Retail Growth
  • 2. Dealerships
  • 3. Retail Strategies of Luxury/Premium OEMs-Competitive Landscape
  • 4. Service & Maintenance
  • 5. Marketing Strategy

7. VOLVO CAR CORPORATION-PRODUCT STRATEGY

  • 1. Products Line Overview
  • 2. Platform Strategy
  • 3. Scalable Product Architecture (SPA)
  • 4. Compact Modular Architecture (CMA)
  • 5. Polestar-The High-performance Volvo
  • 6. Polestar Engineered
  • 7. Polestar-Performance Optimisation
  • 8. Exhibit A-Optimisation of Volvo V60
  • 9. Exhibit B-Volvo XC90 (2016 North American Truck of the Year*)
  • 10. Entry Luxury Segment-Competitive Landscape

8. VOLVO CAR CORPORATION-TECHNOLOGY STRATEGY

  • 1. Product and Powertrain Mix Strategy-The USA
  • 2. Powertrain Strategy
  • 3. Proliferation of Electrified Vehicles Model
  • 4. New Mobility Service and Technology Solutions
  • 5. Innovations
  • 6. Sensus Connect
  • 7. IntelliSafe
  • 8. Drive Me-Self-driving Cars
  • 9. Autonomous Driving

9. VOLVO CAR CORPORATION-MANUFACTURING STRATEGY

  • 1. Global Production Volume, Manpower
  • 2. Investments in Facilities
  • 3. Expansion in North America

10. CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Key Conclusions
  • 2. Future Outlook
  • 3. The Last Word-3 Big Predictions
  • 4. Legal Disclaimer

11. APPENDIX

  • 1. Methodology
  • 2. Abbreviations and Acronyms Used
  • 3. Learn More-Next Steps
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