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市場調查報告書

美國的數位廣告市場分析

An Insight into the US Digital Advertising Market

出版商 Frost & Sullivan 商品編碼 352629
出版日期 內容資訊 英文 14 Pages
商品交期: 最快1-2個工作天內
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美國的數位廣告市場分析 An Insight into the US Digital Advertising Market
出版日期: 2016年02月11日 內容資訊: 英文 14 Pages
簡介

本報告提供美國的數位廣告市場相關調查分析,以主要趨勢為焦點之系統性資訊。

內容

簡介和概要

數位廣告形勢

美國的數位廣告市場主要趨勢

  • 針對整合廣告解決方案的持續推動
  • 計劃性、自動化
  • 跨通道廣告
  • 智慧資料與活動主導的行銷
  • 本機廣告
  • 社群廣告

彙整

免責事項

關於Frost&Sullivan

目錄
Product Code: 9838-00-98-00-00

From Single Channel to Cross Channel Advertising

This Frost & Sullivan market insight presents an analysis of the US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insight, the terms advertising and ad are used interchangeably.

Table of Contents

Contents

Introduction and Overview

The Digital Advertising Landscape

Key Trends in the US Digital Advertising Market

  • Continued Push towards Integrated Ad Solutions
  • Programmatic and Automation
  • Cross-channel Advertising
  • Smart Data and Events-driven Marketing
  • Native Advertising
  • Social Advertising

The Final Word

Legal Disclaimer

The Frost & Sullivan Story

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