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市場調查報告書

全球線上網站、行動分析市場

Global Online Web and Mobile Analytics Market

出版商 Frost & Sullivan 商品編碼 350577
出版日期 內容資訊 英文 82 Pages
商品交期: 最快1-2個工作天內
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全球線上網站、行動分析市場 Global Online Web and Mobile Analytics Market
出版日期: 2016年01月22日 內容資訊: 英文 82 Pages
簡介

全球線上網站、行動分析市場,持續穩定成長。

本報告提供全球線上網站、行動分析市場相關調查分析,市場概要,推動因素、阻礙因素,預測與趨勢,市場佔有率和競爭分析等系統性資訊

第1章 摘要整理

第2章 市場概要

  • 市場定義
  • 數位媒體價值鏈
  • 對象地區
  • 調查內容等

第3章 外部環境的相關課題:推動因素與阻礙因素 - 綜合市場

  • 推動市場要素
  • 推動因素的內容
  • 阻礙市場要素
  • 阻礙因素的內容

第4章 預測與趨勢 - 綜合市場

  • 預測的前提條件
  • 收益預測
  • 收益佔有率預測:各市場區隔
  • 收益預測的考察
  • 價格分析的考察
  • 收益佔有率預測:各地區
  • 收益預測:各地區
  • 南北美洲
  • 歐洲、中東、非洲
  • 亞太地區
  • 收益佔有率:各產業領域
  • 市場通路
  • 市場通路的考察

第5章 市場佔有率和競爭分析 - 綜合市場

  • 競爭分析:市場佔有率
  • 競爭情形
  • 市場佔有率的考察
  • 競爭環境
  • 值得注意的M&A
  • 競爭要素與評估

第6章 網站分析分析

第7章 行動分析分析

第8章 技術與市場趨勢 - 綜合市場

  • 技術與市場趨勢

第9章 彙整

第10章 附錄

目錄
Product Code: K049-01-00-00-00

High Demand for Real-time Targeting and Personalization Leads to a Rise in Demand for Mobile Analytics

The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study provides global and regional revenue forecasts, vertical analyses, and the competitive landscape and outlines distribution channels and market demand. In addition, the study covers technology and general market trends and offers predictions for the industry.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Executive Summary-Market Engineering Measurements
  • 4. Executive Summary-Market Engineering Measurements (continued)
  • 5. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definition
  • 2. Market Definition (continued)
  • 3. Market Overview-Vertical Segment Definitions
  • 4. Frost & Sullivan Digital Media Value Chain Coverage
  • 5. Frequently Used Terms
  • 6. Frequently Used Terms (continued)
  • 7. Market Overview-Regions Covered
  • 8. Market Overview-Key Questions This Study Will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

External Challenges: Drivers and Restraints-Total Online Web and Mobile Analytics Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Market Restraints
  • 5. Restraints Explained
  • 6. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

Forecast and Trends-Total Online Web and Mobile Analytics Market

  • 1. Forecast Assumptions
  • 2. Revenue Forecast
  • 3. Percent Revenue Forecast by Segment
  • 4. Revenue Forecast Discussion
  • 5. Revenue Forecast Discussion (continued)
  • 6. Pricing Analysis Discussion
  • 7. Percent Revenue Forecast by Region
  • 8. Revenue Forecast by Region
  • 9. Revenue Forecast Discussion-NALA
  • 10. Revenue Forecast Discussion-EMEA
  • 11. Revenue Forecast Discussion-APAC
  • 12. Percent Revenue by Vertical
  • 13. Percent Revenue Discussion by Verticals
  • 14. Market Distribution Channels
  • 15. Market Distribution Channels Discussion

5. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

Market Share and Competitive Analysis-Total Online Web and Mobile Analytics Market

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Landscape
  • 3. Market Share Discussion
  • 4. Competitive Environment
  • 5. Noteworthy M&A
  • 6. Competitive Factors and Assessment
  • 7. Competitive Factors and Assessment (continued)

6. WEB ANALYTICS SEGMENT ANALYSIS

Web Analytics Segment Analysis

  • 1. Web Analytics Segment-Key Findings
  • 2. Web Analytics Segment-Market Engineering Measurements
  • 3. Web Analytics Segment-Revenue Forecast
  • 4. Web Analytics Segment-Percent Revenue Forecast by Region
  • 5. Web Analytics Segment-Revenue Forecast by Region
  • 6. Web Analytics Segment-Revenue Forecast Discussion
  • 7. Web Analytics Segment-Revenue Forecast Discussion (continued)
  • 8. Web Analytics Segment-Market Share
  • 9. Web Analytics Segment-Competitive Environment

7. MOBILE ANALYTICS SEGMENT ANALYSIS

Mobile Analytics Segment Analysis

  • 1. Mobile Analytics Segment-Key Findings
  • 2. Mobile Analytics Segment-Market Engineering Measurements
  • 3. Mobile Analytics Segment-Revenue Forecast
  • 4. Mobile Analytics Segment-Percent Revenue Forecast by Region
  • 5. Mobile Analytics Segment-Revenue Forecast by Region
  • 6. Mobile Analytics Segment-Revenue Forecast Discussion
  • 7. Mobile Analytics Segment-Market Share
  • 8. Mobile Analytics Segment-Competitive Environment

8. TECHNOLOGY AND MARKET TRENDS-TOTAL ONLINE WEB AND MOBILE ANALYTICS MARKET

Technology and Market Trends-Total Online Web and Mobile Analytics Market

  • 1. Technology and Market Trends
  • 2. Technology and Market Trends (continued)

9. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. Legal Disclaimer

10. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Additional Sources of Information on the Online Web and Mobile Analytics Market
  • 5. List of Other Companies
  • 6. Partial List of Companies Interviewed
  • 7. List of Exhibits
  • 8. List of Exhibits (continued)
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