本報告已在2011年07月19日停止出版。
伴隨著健康意識的提高 ，大眾也開始重視飲用水的品質，因此也間接地促進了水處理製品的發展。
專門在高科技領域裡，從事諮詢及市場調查的美國市調公司 Frost ＆ Sullivan (總公司: 德州)，詳盡地調查與分析住宅用水處理裝置市場的全球競爭環境，並出版綜合報告書 "Global Competitive Environment for Residential Water Treatment Equipment Markets" 。
此報告書在下面的內容裡，除了詳盡地分析最近的發展與傾向、市場發展因素與課題的探討，也提供市場獲利與市場佔有狀況的概要。
1. 2005年住宅用水處理裝置市場的展望
2. 全球獲利預測
- 各地發展/阻礙要素與課題
- 各地/製品/通路的預測
- 全球普及率
- 全球獲利
- 各地需求
- 各製品種類需求
- 通路傾向
- 各技術的全球需求
- 規範的發展
3. 各地競爭環境
4. 主要國家的成長機會
- 中國
- 市場發展要素
- 所得水準的安全成長與大都會的購買力
- 消費者對於飲用水污染的意識及教育的提高
- 醫療費增加所帶動的住宅用水處理裝置的投資案
- 利息下降
- 實質價值的滑落
- 都市間交通網的改善
- 經濟改革所開啟的外國企業市場
- 伴隨通路擴大的龐大商機
- 市場阻礙要素
- 流通基礎不扎實、成本增加、市場滲透的困難
- 對於外國企業進出口/投資的限制
- 保護國內企業競爭力的政策
- 多數地區的不景氣
- 開發困難的廣大地區市場
- 數種技術的高成本
- 地區競爭白熱化所導致的價格中心型市場
- 消消費者教育的高成本
- 有損產業形象的粗暴惡行
- 非完善的專利保護與實行
- 獲利預測
- 競爭勢力圖
- 通路傾向
- 印度
- 市場發展要素
- 潔淨水的不足
- 重視水質的意識增加
- 水質惡化
- 可支配所得的增加
- 沸騰水替代的增加
- RO(逆滲透)系統的導入
- 市場阻礙要素
- 市場課題
- 獲利預測
- 競爭勢力圖
- 通路傾向
5. 計量經濟學
Abstract
Increasing Consumer Awareness Boosts Market for Residential Water Treatment
Equipment
Growing health consciousness amongst people brings along awareness about the
quality of drinking water, spurring the development of water treatment
products. Apart from bacterial and viral contamination, myriad chemicals,
fertilizers, pesticides, heavy metals, which cannot be removed by boiling,
also pollute water. Manufacturers of residential water treatment equipment are
educating consumers about the efficacy of their products in resolving these
problems. As a result, residential consumers are beginning to prioritize water
treatment, pushing up the sales of water treatment equipment.
This Frost & Sullivan research analyzes the global competitive environment for
the residential water treatment equipment markets. It provides detailed
insights into recent developments and trends. The study also discusses the
prevailing market drivers and industry challenges and gives an overview of the
market revenues and shares.
Certification of Quality Equipment likely to Determine the Growth of the Market
The presence of many water treatment technologies in the market, all of which
provide similar options and capabilities, confuses the consumer while choosing
a system for their specific need. "If a water treatment unit is not properly
sized or is not the right solution, the end user will be disappointed with the
results," says the analyst. "As a result, consumers may begin to distrust the
technology, dismissing residential water treatment methods entirely."
A certified residential water treatment unit that has met the strict standards
and tests of an independent testing agency is likely to change this
perception. National Sanitation Foundation (NSF), the leading certifying
agency for residential water treatment systems, has various standards to
certify technologies. For instance, Standard 42 certifies water treatment to
address aesthetic effects and Standard 44 certifies that water softeners
effectively remove hardness from the incoming water. Certification is set to
remain an important aspect in determining the growth of the global market.
Aggressive Competition and Price Pressures are Key challenges
Investing in user education as well as advertising to increase awareness about
the water purifiers' price, aesthetics, and technology has stepped up
competition among existing market participants. Though this has boosted the
sales of equipment, the lack of radical improvements in technology has made
price the main differentiator in the water purification equipment market.
Larger participants offering products that have been manufactured in Asian
countries at lower costs further intensify pricing pressures. These
participants are able to capitalize on the low cost of manufacturing and
distribution, making it difficult for smaller participants to face the price
wars. "As the end users are price sensitive, cost becomes an important factor
in the purchase decision of water purification equipment," notes the analyst.
This restraint is expected to have a high impact on the revenue growth of
global residential water treatment equipment market.
Table of Contents
- 1. 2005 Global Residential Water Treatment Equipment Market Outlook
- 1. Executive Summary
- 1. Introduction to Global Residential Water Treatment Equipment Market
- 2. Research Content
- 2. Global Revenue Projections
- 1. Drivers Restraints and Challenges by Regions
- 1. North America
- 2. Latin America
- 3. Europe
- 2. Projections by Region/Product/Distribution Channel
- 1. Global Penetration Rates
- 2. Global Revenues
- 3. Demand by Regions
- 4. Demand by Product Type
- 5. Trends in Distribution Channels
- 3. Global Demand by Technology
- 1. Demand by Technology
- 2. Trends in Arsenic Removal
- 4. Evolving Regulations
- 1. Regulations Concerning Residential Water Treatment Equipment
- 3. Competitive Environment by Region
- 1. Competitive Environment in North America
- 2. Competitive Environment in Latin America
- 3. Competitive Environmnet in Europe
- 4. Growth Opportunities in Some Select Countries
- 1. China
- 1. Introduction
- 2. Market Drivers
- a. Steady Increase in Income Levels and Purchasing Power in Most
Urban Areas
- b. Improved Consumer Awareness and Education Regarding Drinking
Water Contamination
- c. Rising Healthcare Costs Makes RWTE an Investment
- d. Falling Interest Rates Stimulates Consumption
- e. Falling Real Prices for RWTE Making It More Accessible to a
Larger Number of Consumers
- f. Improvements in Transportation Networks in and Between Urban
Markets Enhance Product Access
- g. Economic Reforms Continue to Open New Markets for Foreign
Competitors
- h. Enormous Opportunity As Distribution Channels Expand
- 3. Market Restraints
- a. Lack of Distribution Infrastructure Increasing Costs and Making
Market Penetration Difficult
- b. Import/Export/Investment Restraints on Foreign Competitors
- c. Regional Protectionism Within China Restricting Competitors'
Ability to Compete Nationally
- d. Depressed Economic Conditions in Many Regions Limits Market
Potential
- e. Vast Rural Markets Difficult to Exploit
- f. High Cost of Some Technologies Prices Them Out of the Chinese
Market
- g. Intense Local Competition Making This Market Extremely
Price-Sensitive
- h. High Costs of Consumer Education Makes Market Entry Costly
- i. Inferior Products Erodes Industry Image
- j. Lack of Patent Protection and Enforcement Reduces the Appeal of
This Market for Innovative Competitors
- 4. Revenue Forecasts
- 5. Competitive Landscape
- 6. Distribution Trends
- 2. India
- 1. Introduction
- 2. Market Drivers
- a. Scarcity of Clean Water
- b. Increasing Consciousness About Water Quality
- c. Deteriorating Quality of Water
- d. Growing Disposable Incomes
- e. Increasing Availability of Alternatives to Boiling Water
- f. Acceptance of RO systems
- 3. Market Restraints
- a. Scarcity of Clean Water
- b. Increasing Consciousness About Water Quality
- c. Deteriorating Quality of Water
- d. Growing Disposable Incomes
- e. Increasing Availability of Alternatives to Boiling Water
- f. Acceptance of RO systems
- 4. Market Challenges
- 5. Revenue Forecasts
- 6. Competitive Landscape
- 7. Distribution Channel Analysis
- 5. Econometrics
- 1. Decision Support Database
- 1. Size of Households for Select Countries
- 2. Rooms per Household for Select Countries
List of Figures
Chapter 2
- Residential Water Treatment Equipment Market: Market Drivers Ranked in
Order of Impact (North America), 2005-2011
- Residential Water Treatment Equipment Market: Market Restraints Ranked in
Order of Impact (North America), 2005-2011
- Residential Water Treatment Equipment Market: Top Five Industry Challenges
Ranked by Priority (North America), 2005-2011
- Residential Water Treatment Equipment Market: Market Drivers Ranked in
Order of Impact (Latin America), 2005-2011
- Residential Water Treatment Equipment Market: Market Restraints Ranked in
Order of Impact (Latin America), 2005-2011
- Residential Water Treatment Equipment Market: Market Drivers Ranked in
Order of Impact (Europe), 2005-2011
- Residential Water Treatment Equipment Market: Market Restraints Ranked in
Order of Impact (Europe), 2005-2011
- Residential Water Treatment Equipment Market: Top Ten Industry Challenges
Ranked by Priority (Europe), 2005-2011
- Residential Water Treatment Equipment Market: Cumulative Penetration of
Residential Water Treatment Equipment in Urban Households (World), 2004
- Residential Water Treatment Equipment Market: Revenue Forecasts (World),
2004-2011
- Residential Water Treatment Equipment Market: Revenue Forecasts by
Geographic Region (World), 2004-2011
- Residential Water Treatment Equipment Market: Percent of Revenues by
Geographic Region (World), 2004-2011
- Residential Water Treatment Equipment Market: Revenue Forecasts by Product
Type (World), 2004-2011
- Residential Water Treatment Equipment Market: Percent of Revenues by
Product Type (World), 2004-2011
- Residential Water Treatment Equipment Market: Distribution Channel Trends
(World), 2004
- Residential Water Treatment Equipment Market: Technology Trends (World),
2004
- Residential Water Treatment Equipment Market: Share of Sediment Carbon in
Different Segments (World), 2004
- Residential Water Treatment Equipment Market: Share of Reverse Osmosis in
Different Segments (World), 2004
- Residential Water Treatment Equipment Market: Share of Ultraviolet in
Different Segments (World), 2004
- Residential Water Treatment Equipment Market: Share of Ozone in Different
Segments (World), 2004Chapter 3
- Residential Water Treatment Equipment Market: Competitive Structure
(Europe), 2002
Chapter 4
- Residential Water Treatment Equipment Market: Market Drivers Ranked in
Order of Impact (China), 2005-2011
- Residential Water Treatment Equipment Market: Market Restraints Ranked in
Order of Impact (China), 2005-2011
- Residential Water Treatment Equipment Market: Revenue Forecasts for
Residential Water Treatment Equipment (China), 2004-2011
- Residential Water Treatment Equipment Market: Market Drivers Ranked in
Order of Impact (India), 2005-2011
- Residential Water Treatment Equipment Market: Market Restraints Ranked in
Order of Impact (India), 2005-2011
- Residential Water Treatment Equipment Market: Key Market Challenges Ranked
in Order of Impact (India), 2005-2011
- Residential Water Treatment Equipment Market: Revenue Forecasts for
Residential Water Treatment Equipment (India), 2004-2011
Chapter 5
- Residential Water Treatment Equipment Market: Size of Households (South
Korea), 2000
- Residential Water Treatment Equipment Market: Size of Households (Taiwan),
2000
- Residential Water Treatment Equipment Market: Size of Households (Japan),
2000
- Residential Water Treatment Equipment Market: Size of Households (U.S.),
2000
- Residential Water Treatment Equipment Market: Size of Households (India),
2001
- Residential Water Treatment Equipment Market: Size of Households (China),
2001
- Residential Water Treatment Equipment Market: Rooms per Household (South
Korea), 2000
- Residential Water Treatment Equipment Market: Rooms per Household
(Taiwan), 2001
- Residential Water Treatment Equipment Market: Rooms per Household (Japan),
2000
- Residential Water Treatment Equipment Market: Rooms per Household (U.S.),
2000
- Residential Water Treatment Equipment Market: Rooms per Household (India),
2000
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