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市場調查報告書

北美的汽車OES (純正零件整備工廠·正規特許經銷商) 的策略分析

Strategic Analysis of the North American Automotive OES Channel

出版商 Frost & Sullivan 商品編碼 341854
出版日期 內容資訊 英文 102 Pages
商品交期: 最快1-2個工作天內
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北美的汽車OES (純正零件整備工廠·正規特許經銷商) 的策略分析 Strategic Analysis of the North American Automotive OES Channel
出版日期: 2015年09月30日 內容資訊: 英文 102 Pages
簡介

本報告提供北美的汽車OES (正廠零件整備工廠·正規汽車經銷商) 的策略相關調查,提供您OES的零件銷售及整備之收益預測,OES獨家的市場機會,彙整消費者選擇工廠·商店的偏好,重要選擇因素,OEM的基準分析,主要OEM簡介等資料。

第1章 摘要整理

  • 焦點
  • 解決方案趨勢
  • 輕度維修市場上OES的競爭上地位
  • OEM實踐的最佳業務實踐

第2章 調查範圍·定義·市場區隔

  • 調查範圍·定義
  • 主要的OEM·OES·IAM群組

第3章 調查目的·背景·調查手法

第4章 汽車OES的需求分析

  • 輕型汽車的運作台數:各國
  • 輕型汽車的運作台數:各類型
  • 輕型汽車的運作台數:各車種年別
  • 平均使用年數
  • 運作車輛台數:不同品牌 (美國)
  • 年平均使用趨勢 (美國)
  • 主要趨勢

第5章 零件分析

  • 製造商層級替換零件的市場規模:各途徑
  • 製造商層級的零件收益:各銷售通路
  • 售後市場整體製造商層級的替換零件收益
  • 在售後市場的高成長類別的年複合成長率
  • 製造商層級維修市場零件收益
  • IAM的自有品牌零件的市場機會和OES的主要課題
  • OEM的自有品牌競爭策略

第6章 整備分析

  • 整備·維修分析
  • 輕度的維修業務收益的整備整體市場佔有率
  • 平均整備價格:各途徑
  • 售後市場服務中心:各類型

第7章 OES途徑分析

  • 零件·整備市場規模·預測
  • 平均技術人員數等
  • 汽車車載資通系統的利用等

第8章 OES的市場機會分析

  • 主要市場機會
  • 聯網汽車與OEM的銷售後管理:失去的市場機會對抗策略
  • 自動維修設備的用戶數成長預測
  • OES/經銷商的未來成長預測
  • VSC (Vehicle Service Contract) 經營模式
  • 動力傳動,安全性,車載資通系統的技術開發
  • 混合&電動車的整備·維護市場機會

第9章 OES的整備·維護:消費者意識

  • 消費行為的趨勢:各類別
  • 選擇輕度維護OES的主要理由
  • 停止輕度維護OES的主要理由
  • 輕度定期維護消費者選OES時的重要影響因素
  • 汽車整備的地方
  • 最近的汽車整備上整體滿意度與未來意向
  • OES:與其他整備業者的競爭

第10章 OEM基準分析

  • 經銷商的定位·汽車台數:各OEM
  • 零件·整備收益:OEM收益整體的比例
  • 售後市場 (IAM + OES) 的OEM的競爭基準
  • 汽車車載資通系統服務:主導的OEM

第11章 OEM簡介:GENERAL MOTORS

第12章 FORD MOTOR:簡介

第13章 FIAT-CHRYSLER:簡介

第14章 TOYOTA MOTOR:簡介

第15章 VOLKSWAGEN GROUP:簡介

第16章 總論·未來展望

第17章 附錄

目錄
Product Code: NF2C-01-00-00-00

In-vehicle Technologies and Multibrand Strategies Yield Opportunities

This research service offers a strategic analysis of the original equipment service (OES) channel of the North American automotive aftermarket. This channel is made up of franchised automobile dealerships offering parts and service to consumers, in competition with independent garages and distributors. The study includes revenue forecasts and analyzes opportunities specific to the OES channel, including telematics and private-labeling. Consumer insights are offered through the inclusion of customer research. Also, research includes profiles of major dealership groups and analysis of their strategic approaches to increasing parts and service revenue. The study period is 2011 to 2021 using a base year of 2014. Major conclusions are presented.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary-Key Highlights of 2014
  • 2. Top Level Solution Trends Possible for the OES Channel
  • 3. OES Competitive Positioning in the Minor Maintenance Market
  • 4. Best Practices Implemented by OEMs

2. RESEARCH SCOPE, DEFINITIONS, AND SEGMENTATION

Research Scope, Definitions, and Segmentation

  • 1. Research Scope & Definitions
  • 2. Key OEM, OES, and IAM Groups

3. RESEARCH OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Objectives, Background, and Methodology

  • 1. Research Aims and Objectives
  • 2. Key Questions this Study will Answer
  • 3. Research Background
  • 4. Research Methodology

4. AUTOMOTIVE OES CHANNEL DEMAND ANALYSIS

Automotive OES Channel Demand Analysis

  • 1. Automotive OES Channel-Light Vehicles in Operation by Country (Trends)
  • 2. Automotive OES Channel-Light Vehicles in Operation by Type (Trends)
  • 3. Automotive OES Channel-Light Vehicles in Operation by Model Year (Trends)
  • 4. Automotive OES Channel-Average Vehicle Age (Trends)
  • 5. Automotive OES Channel-Vehicles in Operation by Brand (United States)
  • 6. Automotive OES Channel-Average Annual Use Trends (United States)
  • 7. Automotive OES Channel-Top Trends
  • 8. Automotive OES Channel-Top Trends (continued)

5. PARTS ANALYSIS

Parts Analysis

  • 1. Automotive OES Channel-Manufacturer-level Market Size by Channel for Replacement Parts
  • 2. Automotive OES Channel-Parts Revenue by Distribution Channel at the Manufacturer Level
  • 3. Automotive OES Channel-Manufacturer-level Replacement Parts Revenues in the Total Aftermarket
  • 4. Automotive OES Channel-CAGRs of High Growth Categories in the Aftermarket
  • 5. Manufacturer-level Aftermarket Parts Revenues
  • 6. Private Label Opportunity for Parts in the IAM Major Challenge for OES Channel
  • 7. OEMs' Competitive Strategies to Private Labels

6. SERVICE ANALYSIS

Service Analysis

  • 1. Automotive OES Channel-Service/Repair Analysis
  • 2. Revenue Shares for Minor Maintenance Services Indicative of Channel Position in Total Service Market
  • 3. Average Service Pricing by Channel in Minor Maintenance Market
  • 4. Aftermarket Service Centers by Type

7. OES CHANNEL ANALYSIS

OES Channel Analysis

  • 1. Automotive OES Channel-Parts and Service Market Size and Forecast
  • 2. Average Technician and Bay Count by Aftermarket Repair Location
  • 3. Usage of In-vehicle Telematics-Top 3 Market Highlights
  • 4. Collision Industry Declines to Restrain OES Channel Revenues

8. OES CHANNEL OPPORTUNITY ANALYSIS

OES Channel Opportunity Analysis

  • 1. 5 Key Opportunities for the OES Channel
  • 2. OEMs' Aftersales Management through Connected Car Foundations- Counter Measures for Lost Opportunities
  • 3. Installed Base for Automated Service Devices Growth Forecast
  • 4. OES/Dealerships Future Growth Outlook
  • 5. Vehicle Service Contract (VSC) Business Models
  • 6. Mapping the Mainstream Adoption of Technological Developments in Powertrain, Safety, and Telematics
  • 7. Maintenance and Repair Opportunities in Hybrids and Electric Vehicles

9. CONSUMER ATTITUDES TOWARD MAINTENANCE AND REPAIR THROUGH THE OES CHANNEL

Consumer Attitudes toward Maintenance and Repair through the OES Channel

  • 1. Consumer Behavior Trends by Category
  • 2. Top 10 Reasons for Selecting the OES Channel for Minor Maintenance
  • 3. Top 10 Reasons for Switching from OES Channel for Minor Maintenance
  • 4. Critical Factors that Influence Consumer Migration to the OES Channel for Minor Scheduled Maintenance
  • 5. Service Channels for Vehicle Service
  • 6. Overall Satisfaction and Future Intentions with Recent Vehicle Service
  • 7. The OES Channel Faces Close Competition for “Other” Maintenance Work

10. OEM BENCHMARKING ANALYSIS

OEM Benchmarking Analysis

  • 1. Dealership Locations and Vehicle Population by OEM
  • 2. Parts and Service Revenue as Percentage of Total OEM
  • 3. Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)
  • 4. In-vehicle Telematics Service-Which OEMs are Leading the Way?

11. OEM PROFILES-GENERAL MOTORS

OEM Profiles-General Motors

  • 1. General Motors-Overview
  • 2. General Motors Customer Care & Aftersales (GMCCA)-Profile
  • 3. General Motors Customer Care & Aftersales (GMCCA)-Profile (continued)
  • 4. General Motors-In-vehicle Telematics Service: OnStar
  • 5. GM's Prognostic/In-vehicle Sales Capabilities

12. FORD MOTOR PROFILE

Ford Motor Profile

  • 1. Ford Motor-Overview
  • 2. Ford Customer Service Division (FCSD)-Profile
  • 3. Ford Customer Service Division (FCSD)-Profile (continued)
  • 4. Ford Motor Aftersales Management
  • 5. Ford Motor-In-vehicle Telematics Service: SYNC, MyFordTouch
  • 6. Ford Motor's eRetailing Strategy

13. FIAT-CHRYSLER PROFILE

Fiat-chrysler Profile

  • 1. Fiat-Chrysler-Overview
  • 2. Mopar Parts-Profile
  • 3. Mopar Parts-Profile (continued)
  • 4. Fiat-Chrysler-In-vehicle Telematics Service: Uconnect

14. TOYOTA MOTOR PROFILE

Toyota Motor Profile

  • 1. Toyota Motor-Overview
  • 2. Toyota Service & Parts-Profile
  • 3. Toyota Service & Parts-Profile (continued)
  • 4. Toyota Motor-In-vehicle Telematics Service: Safety Connect

15. VOLKSWAGEN GROUP PROFILE

Volkswagen Group Profile

  • 1. Volkswagen Group-Overview
  • 2. VW Group Parts Sales Operations-Profile
  • 3. VW Group Parts Sales Operations-Profile (continued)
  • 4. Aftersales Management-Counter Measures for Lost Opportunities
  • 5. Volkswagen Group-In-vehicle Telematics Service: Car-Net

16. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook

  • 1. Key Conclusions and Findings
  • 2. The Last Word-3 Big Predictions
  • 3. Legal Disclaimer

17. APPENDIX

Appendix

  • 1. Table of Acronyms Used
  • 2. Table of Acronyms Used
  • 3. Table of Acronyms Used (continued)
  • 4. Learn More-Next Steps
  • 5. Planned 2015 Research
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