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市場調查報告書

Ford Motor Company的全球的企業發展分析

Executive Analysis of the Global Operations of Ford Motor Company

出版商 Frost & Sullivan 商品編碼 341666
出版日期 內容資訊 英文 80 Pages
商品交期: 最快1-2個工作天內
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Ford Motor Company的全球的企業發展分析 Executive Analysis of the Global Operations of Ford Motor Company
出版日期: 2015年09月30日 內容資訊: 英文 80 Pages
簡介

Ford的目標是在2020年前擴大50%的車輛銷售台數,提升到940萬台。

本報告提供Ford Motor Company的國際事業發展策略及其實現因素相關分析,提供您目前產品系列和業績,經營謀略概要 (企業結構,產品策略等),技術策略概要 (研究開發 (R&D),平台,動力傳動,通訊功能等),彙整相關人員的建議等內容,為您概述為以下內容。

第1章 摘要整理

第2章 分析的範圍·目的·手法

第3章 分類

  • 車型的分類方法

第4章 FORD MOTOR COMPANY概要

  • Ford的業績:概要
  • 整體銷售台數
  • 總銷售額
  • 小型車的銷售額:各市場區隔
  • Ford的總銷售額

第5章 FORD MOTOR COMPANY的地區策略

  • Ford的地區策略:概要
  • 各產品佔有率
  • 各產品銷售額
  • (以銷售額為準的Ford之主要前5名市場)
  • 中國的Jiayue的銷售
  • 中國的Ford:新品牌成立的理由

第6章 企業策略

  • Ford的企業策略:概要
  • Ford的「2020 Vision」
  • Ford的企業願景
  • 汽車銷售台數的預測
  • 全球整體的收益額·營業利潤
  • 業績概要

第7章 R&D·製造策略

  • Ford的研究開發 (R&D) 策略:概要
  • Ford的R&D預算:全球
  • FordR&D中心
  • COE (Centres of Excellence:核心的研究據點) 的創造
  • Ford的R&D部門的COE
  • GPDS (國際產品開發系統) 的流程
  • Ford的各部門的業績
  • Ford的製造策略:概要
  • 全球規模的統一平台
  • 工廠的位置
  • 產品組裝據點
  • R&D/組裝據點的位置

第8章 產品系列策略

  • Ford的產品系列:概要
  • Ford的現在·未來的產品市場區隔
  • Ford的產品市場區隔·混合
  • Ford的優良市場區隔
  • 產品再設計策略
  • Lincoln品牌

第9章 技術策略

  • Ford的技術策略:概要
  • Ford的技術創新的題目
  • Ford的技術藍圖
  • 動力傳動技術策略
  • 安全技術策略
  • 安全技術的開發預定
  • Ford車內系統:Ford Sync
  • Ford的HMI (人機介面) 技術
  • 汽車用HWW (健康和保健·福利) 技術

第10章 行動策略

  • Ford的行動策略:概要
  • Ford的行動實驗
  • Ford的行動計劃:先例的開始

第11章 主要分析結果

第12章 附錄

目錄
Product Code: MA71-01-00-00-00

Ford Targets a 50% Growth Rate and 9.4 Million Unit Sales by 2020

This research service provides a strategic overview of Ford Motor Company and identifies and interprets the factors that contribute to its success. It covers the company's product portfolio and sales performance and analyses its key operational strategies, with a focus on its corporate structure and product strategies. Some of these strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, powertrain, and vehicular communication. The study ends with key conclusions and recommendations.

Key Questions This Study Will Answer

  • What are the drivers behind Ford's automotive and financial success that have helped it achieve 24 quarters of continuous profits? Super Segment is one of the many things tracked within Ford to ensure continued success. What are the others?
  • How is Ford targeting a global unit sales of 9.4 million by 2020? Which segments, models, and regions will be key? Could Lincoln go beyond its targeted 300,000 units sales by 2020?
  • What are Ford's global product, technology, and market channel strategies? Do they differ by markets (developed versus emerging) and brands (Ford versus Lincoln)?
  • How is the One Ford strategy linked to the company's manufacturing-related decisions? How does the supply chain align with them?
  • What were Ford's 25 mobility experiments unveiled at Consumer Electronic Show (CES) 2015 and how do they tie into the mobility blueprint the company firmed up at start of the decade?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings (continued)
  • 3. Ford Passenger Vehicle and LCV Sales
  • 4. Associated Multimedia

2. RESEARCH SCOPE, OBJECTIVES, AND METHODOLOGY

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions This Study Will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key OEM/Participant Groups Compared in This Study

3. SEGMENTATION

  • 1. Vehicle Segmentation

4. OVERVIEW OF FORD MOTOR COMPANY

  • 2. Snapshot of Ford's Performance
  • 3. Ford's Total Unit Sales
  • 4. Ford's Total Sales Volume
  • 5. Light Vehicle Sales by Product Segment
  • 6. Ford's Total Sales Volume

5. FORD MOTOR COMPANY'S REGIONAL STRATEGIES

  • 1. Snapshot of Ford's Regional Strategies
  • 2. Ford's Product Segment Share
  • 3. Ford's Product Sales Performance
  • 4. Ford's Top 5 Markets by Sales
  • 5. Ford's Launch of Jiayue in China
  • 6. Ford in China-Rationale behind the New Sub-brand

6. CORPORATE STRATEGY

  • 1. Snapshot of Ford's Corporate Strategies
  • 2. Ford's 2020 Vision
  • 3. Ford's Corporate Vision
  • 4. Vehicle Sales Forecast
  • 5. Global Revenue and Operating Profit
  • 6. Performance Snapshot

7. R&D AND MANUFACTURING STRATEGY

  • 1. Snapshot of Ford's R&D Strategy
  • 2. Ford's R&D Budget-Global
  • 3. Ford's R&D Centres
  • 4. Creating Centres of Excellence
  • 5. Ford's R&D Centres of Excellence
  • 6. GPDS-Process
  • 7. Ford's Performance Divisions
  • 8. Snapshot of Ford's Manufacturing Strategies
  • 9. Ford's Global Platform Consolidation
  • 10. Ford's Plant Locations
  • 11. Ford's Assembly Sites
  • 12. Ford's R&A and Assembly Locations

8. PRODUCT PORTFOLIO STRATEGY

  • 1. Snapshot of Ford's Product Portfolio
  • 2. Ford's Current and Future Product Segments
  • 3. Ford's Product Segment Mix
  • 4. Ford's Super Segment
  • 5. Ford's Product Re-engineering Strategy
  • 6. Ford's Lincoln Brand

9. TECHNOLOGY STRATEGY

  • 1. Snapshot of Ford's Technology Strategies
  • 2. Ford's Themes for Innovation
  • 3. Ford's Technology Roadmap
  • 4. Ford's Powertrain Technology Strategies
  • 5. Ford's Safety Technology Strategy
  • 6. Future Developments in Safety
  • 7. Ford's In-vehicle System-Ford Sync
  • 8. Ford's HMI Technology
  • 9. Automotive HWW Technologies

10. MOBILITY STRATEGY

  • 1. Snapshot of Ford's Mobility Strategies
  • 2. Ford's Mobility Experiments
  • 3. Ford's Mobility Project Pilot Launches

11. KEY CONCLUSIONS

  • 1. Key Conclusions-Rationale for Ford's Success
  • 2. Key Conclusions-Rationale for Ford's Success (continued)
  • 3. The Last Word-3 Big Predictions
  • 4. Legal Disclaimer

12. APPENDIX

  • 1. Methodology
  • 2. Abbreviations and Acronyms Used
  • 3. BSIG Research Program
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