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市場調查報告書

行動電子錢包:Amazon、Apple、Google尋求的必勝法

Mobile Wallets - Amazon, Apple, and Google Seek the Winning Strategy

出版商 Frost & Sullivan 商品編碼 340655
出版日期 內容資訊 英文 13 Pages
商品交期: 最快1-2個工作天內
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行動電子錢包:Amazon、Apple、Google尋求的必勝法 Mobile Wallets - Amazon, Apple, and Google Seek the Winning Strategy
出版日期: 2015年09月24日 內容資訊: 英文 13 Pages
簡介

新的付款解決方案、安全機制、行動技術的增加,帶給付款生態系統革命。

本報告以全球行動電子錢包形勢為主題,提供最新趨勢、收益預測、各地區的檢驗等系統性資訊。

目錄

  • 摘要
  • 背景
  • Amazon和Square Wallet的方法
  • Google Wallet的失敗後,返回付款生態系統
  • Apple Pay:強力的行銷機器
  • 不好對付的競爭對手
  • 行動電子錢包市場潛力
  • 各種參與企業的策略
  • 彙整
  • 免責聲明
  • 關於Frost&Sullivan
目錄
Product Code: 9843-00-2A-00-00

A Competitive Market with Tremendous Revenue Potential is Expected to Emerge

The increasing number of new payment solutions, security mechanisms, and mobile technologies is creating a revolution in the payment ecosystem. New entrants, established participants, and innovative challengers are fighting to promote their solutions or initiatives. As a result, consumers are bewildered and are reluctant to adopt mobile payment on a large scale. This analysis will answer the following questions for a global audience: What is the current mobile wallet landscape? What are the latest trends and revenue expectations? How is the mobile wallet evolving regionally?

Table of Contents

  • Summary
  • Background
  • Amazon and Square Wallet Approaches
  • After Google Wallet's Failure, the Firm is Back in the Payment Ecosystem
  • Apple Pay: The Powerful Marketing Machine
  • Serious Challengers in the Race
  • Mobile Wallet Market Potential
  • Different Participant Strategies
  • The Last Word
  • Legal Disclaimer
  • The Frost & Sullivan Story
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