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市場調查報告書

策略性企業簡介:Great Wall Motors Company

Strategic Corporate Profile of Great Wall Motors Company

出版商 Frost & Sullivan 商品編碼 340421
出版日期 內容資訊 英文 67 Pages
商品交期: 最快1-2個工作天內
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策略性企業簡介:Great Wall Motors Company Strategic Corporate Profile of Great Wall Motors Company
出版日期: 2015年09月22日 內容資訊: 英文 67 Pages
簡介

本報告以中國的獨立型汽車廠商Great Wall Motors Company (GWM) 為主題,提供該公司概要、研究開發、銷售策略、產品系列、技術焦點、製造策略等相關的系統性資訊。

摘要整理

GWM概要

  • GWM概要
  • GWM:現狀
  • GWM:目標與策略
  • GWM:SWOT分析

企業策略

  • GWM:企業地位
  • GWM:企業目標
  • 主要的下行風險
  • 企業策略:各市場區隔定位
  • 企業策略:小卡車市場區隔定位
  • 企業策略:小客車市場區隔
  • GWM:品牌定位策略

研究開發策略

  • GWM:研究開發現況
  • 產品開發
  • 研究開發費:研究開發預算
  • 研究開發設施
  • 策略性夥伴關係

銷售策略

  • 銷售策略:出貨台數預測
  • 銷售策略:出貨台數預測 (各類別)
  • EBIT預測
  • GWM出口銷售預測
  • GWM:全球銷售預測
  • 銷售策略:經銷商權和線上客戶e消費網站
  • 銷售策略:售後服務

產品系列

  • 產品系列:產品
  • 產品系列:Great Wall Haval H6
  • 產品系列:Great Wall Wingle 5
  • 產品系列:Great Wall C30

技術焦點

  • 主要的技術焦點
  • 技術焦點:車輛設計技術
  • 技術焦點:創新的技術
  • 技術焦點:安全性、多媒體系統技術
  • 技術焦點:引擎、驅動系統的技術

製造策略

  • 製造策略:製造工廠、KD工廠
  • 國內的主要生產工廠預測
  • Great Wall Motors Auto:歐洲的目標客戶

主要的結論

  • 主要的結論:GWM

附錄

  • 簡稱清單
  • 免責聲明

關於Frost&Sullivan

目錄
Product Code: 9AB2-00-1F-00-00

It Aims to Achieve Top Global Position Among Chinese OEMs for Economical SUVs and Pickups by 2020

This research service is a strategic corporate profile on Great Wall Motors Company Limited (GWM), China, which is one of the leading independent car manufacturers in China. This study examines in detail the strategies adopted by GWM to combat competition and emerge as one of the key independent original equipment manufacturers in China as well as globally. The study includes an executive summary and overview of GWM, its corporate, research and development, and sales strategies, its product portfolio, technology focus, manufacturing strategy, and key conclusions.

Table of Contents

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Key Findings (continued)
  • 4. Key Findings (continued)

Overview of GWM

  • 1. Snapshot of GWM
  • 2. Snapshot of GWM (continued)
  • 3. GWM-Key Facts
  • 4. GWM-Objectives and Strategy
  • 5. GWM-SWOT Analysis

Corporate Strategy

  • 1. GWM-Corporate Position
  • 2. GWM-Corporate Objectives
  • 3. Key Downside Risks
  • 4. Corporate StrategySegment Positioning
  • 5. Corporate Strategy-Pickup Segment Positioning
  • 6. Corporate Strategy-Passenger Car Segment
  • 7. GWM-Brand Positioning Strategy

R&D Strategy

  • 1. GWM-R&D Key Facts
  • 2. Product Development
  • 3. R&D Spending-R&D Budget as a Percent of Net Sales
  • 4. R&D Facilities
  • 5. Strategic Partnerships
  • 6. Strategic Partners (continued)

Sales Strategy

  • 1. Sales Strategy-Unit Shipment Forecast
  • 2. Sales Strategy-Unit Shipment Forecast by Category
  • 3. Earning Before Interest and Taxes (EBIT) Forecast
  • 4. GWM Export Sales Forecast
  • 5. GWM-Worldwide Sales Outlook
  • 6. Sales Strategy-Dealership and Online Customized e-Shopping Site
  • 7. Sales Strategy-Aftersales Service

Product Portfolio

  • 1. Product Portfolio-Products
  • 2. Product Portfolio-Great Wall Haval H6
  • 3. Product Portfolio-Great Wall Wingle 5
  • 4. Product Portfolio-Great Wall C30

Technology Focus

  • 1. Key Technology Focus
  • 2. Technology Focus-Vehicle Design Technology
  • 3. Technology Focus-Innovative Technology
  • 4. Technology Focus-Safety and Multimedia System Technology
  • 5. Technology Focus-Engine and Drivetrain Technology

Manufacturing Strategy

  • 1. Manufacturing Strategy-Manufacturing Plants and KD Plants
  • 2. Domestic Major Production Plants Outlook
  • 3. Great Wall Motors Auto-European Target Customer

Key Conclusion

  • 1. Key Conclusion-GWM

Appendix

  • 1. Table of Abbreviations
  • 2. Legal Disclaimer

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition-Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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