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市場調查報告書

巴西的小客車廠商為達成INOVAR的策略

Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil

出版商 Frost & Sullivan 商品編碼 338318
出版日期 內容資訊 英文 127 Pages
商品交期: 最快1-2個工作天內
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巴西的小客車廠商為達成INOVAR的策略 Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil
出版日期: 2015年08月17日 內容資訊: 英文 127 Pages
簡介

所謂「INOVAR-Auto指令」(INOVAR-Auto directive:汽車產業相關的革新·科學技術·支援產業振興計劃)是巴西政府以強化國內汽車生產為目的的方針,由推動國內的研究開發(R&D)活動、建立國內生產體制及供應鏈、提升在地化 (國內零件採購·生產)、達成節能標準/標籤等四大基礎所組成。由於巴西獨家flex燃料車的佔有率高價值鏈全體技術開發·創新的機會可說是相當大。

本報告提供巴西的小客車產業上INOVAR-Auto指令的達成情形與今後預測相關分析,提供您各家汽車製造公司的配合策略(車輛組合,車輛技術的選擇,引擎效率,生產·銷售策略等等),今後的產業趨勢預測 (今後7年份)等相關之調查與考察。

本報告提供以下問題的答案。

  • INOVAR-Auto指令的「4個基礎」是什麼?這個指令的主要目的是什麼?結果其影響力如何在巴西的汽車市場中擴大?(車輛輕量化,國內的研究開發(R&D),國內生產,新車市場區隔等)
  • 汽車的技術·生產台數·銷售台數,及2017年以後的車型·組合方面,巴西國內主要汽車廠商建立及實行何種策略?各家廠商今後藍圖上將是什麼樣的結構?
  • INOVAR的引進轉移,產業如何進行車輛技術·包裝的引進?INOVAR達成的未來性的預測為何?今後的關注領域為何?
  • 各公司的車型節能目標達成預測 (2017年目標)為何?成果最高/標準以下的模式又是哪一個?
  • 將來將導入的INOVAR phase 2之期待/努力目標為何?在INOVAR的影響下2020年的巴西小客車市場將如何變化?

第1章 摘要整理

第2章 分析的範圍·目的·手法·背景

第3章 定義與分類

第4章 INOVAR-Auto指令概要

  • INOVAR-Auto指令概要
  • 在節能方面的必要條件
  • INOVAR Phase 2:Frost & Sullivan的預測

第5章 INOVAR-Auto指令的影響度

  • INOVAR-Auto指令主要的影響
  • 針對遵守INOVAR的汽車技術主要趨勢
  • 生產·技術·研究開發(R&D)的投資
  • 伴隨INOVAR建立國內生產設備
  • 伴隨INOVAR,廠商方面的車型·組合策略的變更
  • 伴隨INOVAR,強化國內的研究開發(R&D)活動
  • 各車輛市場區隔的INOVAR遵守策略
  • 綠色輪胎的強化:INOVAR遵守主要的貢獻因素

第6章 INOVAR-Auto指令的影響度:動力傳動部門的情況

  • 遵守排放標準的主要動力傳動技術發展藍圖
  • 引擎技術發展藍圖
  • INOVAR遵守的各製造商最新技術
  • 遵守INOVAR的汽油/柴油技術策略
  • 模擬引擎效率化的可能性:Ford Fiesta的案例
  • 車輛技術的主要趨勢:對i3flex燃料引擎的關注
  • 動力傳動輕量化相關技術創新

第7章 INOVAR-Auto指令的影響度:材料策略概要

  • 化學品·材料相關INOVAR的影響之趨勢
  • 替代材料的經濟效果:要減輕重量,還是降低成本
  • 使用輕量型包裝·變形型零件,以不同的手段達到重量的減輕
  • 車輛的輕量化:重點領域的減輕重量的機會
  • 零件層級分析:材料替代方案的演進趨勢
  • 汽車材料的結合技術:現在·未來的重要事項
  • 100kg分的重量減輕的案例:New VW Golf的情況

第8章 INOVAR-Auto指令的影響度:供應鏈概要

  • 透過INOVAR提升本土化效果
  • 透過INOVAR促進國內零件採購·供應商整合:Fiat do Brasil的案例
  • INOVAR指令對供應商網路帶來多重影響度

第9章 在遵守INOVAR上廠商方面的策略:國內大4公司的情況

  • 節能車輛方面各公司的定位
  • Fiat do Brasil
    • 車輛生產策略
    • 各車輛市場區隔銷售策略
    • 各車輛投資組合的達成節能標準情形
    • 車型策略
    • 策略上重要的技術
  • Ford do Brasil
  • GM do Brasil
  • Volkswagen do Brasil

第10章 在遵守INOVAR上廠商方面的策略:法國系廠商的情況

第11章 在遵守INOVAR上廠商方面的策略:日本系·韓國系廠商的情況

第12章 在遵守INOVAR上廠商方面的策略:高級車廠商的情況

第13章 在遵守INOVAR上廠商方面的策略:中國廠商的情況

第14章 結論與未來展望

  • 主要的分析結果
  • 主要的結論與對產業的影響
  • 結論:3個主要的預測

第15章 附錄

目錄
Product Code: NF6F-01-00-00-00

Focus on Local R&D, Product Nationalization, Supplier Development, and Technology Innovation Aimed at 1.82MJ/Km

The INOVAR-Auto directive was introduced with the aim of strengthening the Brazilian automotive industry by focusing on key pillars including local R&D, engineering, supply chain development, vehicle labelling, local manufacturing, nationalised content, and vehicle energy efficiency. As a unique flex fuel dominated market, opportunities for innovation across the value chain are immense. This study analyses the implications of the INOVAR directive on the market and discusses passenger car OEM strategies in terms of vehicle portfolios, vehicle technology selection, energy efficiency, and production and sales strategy towards 2020. The study period is 2014 (base year) to 2020. The conclusion offers key findings and top predictions.

Key Questions this Study will Answer

  • What are key pillars of the INOVAR-Auto directive? What are the key objectives behind the directive? As a result, what are the key overall impacts (e.g., vehicle lightweigthing, local R&D, local production, new vehicle segments) it has had on the Brazilian PV market?
  • What strategies are the key OEMs in Brazil pursuing in terms of vehicle technologies, production and sales volumes, and vehicle model portfolios towards 2017 and beyond? How is an OEM's future roadmap for Brazil structured?
  • What are the key vehicle technologies and packages that the industry has pursued since the introduction of INOVAR, and what is the future outlook for compliance? Where is the focus going to be?
  • How are OEM vehicle models positioned in order to meet energy efficiency targets towards 2017? Are there clear frontrunners and who are lagging behind?
  • What are the key expectations and imperatives to focus on for a possible INOVAR phase 2? What are the key conclusions and predictions for Brazil's PV market towards 2020 as a result of INOVAR?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings (continued)
  • 3. OEM Positioning-INOVAR Requisite Compliance
  • 4. 2012 Select OEM Energy Efficiency Positioning
  • 5. 2014 Key Vehicle Energy Efficiency Positioning Snapshot
  • 6. Unit Shipment Forecast by Powertrain Mix
  • 7. OEM Technology Snapshot for INOVAR Compliance
  • 8. OEM Technology Strategy for INOVAR Compliance
  • 9. Snapshot of Industry Roadmap for INOVAR Compliance
  • 10. OEM Roadmap to INOVAR Energy Efficiency Compliance
  • 11. OEM Roadmap to INOVAR Energy Efficiency Compliance (continued)

2. RESEARCH SCOPE, OBJECTIVES, METHODOLOGY, AND BACKGROUND

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions this Study will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key OEM/Participant Groups Compared in this Study

3. DEFINITIONS AND SEGMENTATION

  • 1. Product/Technology Segmentation
  • 2. Product/Technology Definitions
  • 3. Product/Technology Definitions (continued)
  • 4. Vehicle Segmentation

4. OVERVIEW OF THE INOVAR-AUTO DIRECTIVE

  • 1. Overview of the INOVAR-Auto Directive
  • 2. Overview of the INOVAR-Auto Directive (continued)
  • 3. Energy Efficiency Requisite
  • 4. INOVAR Phase 2-Frost & Sullivan Expectations
  • 5. INOVAR Phase 2-Frost & Sullivan Expectations (continued)

5. IMPLICATION OF THE INOVAR-AUTO DIRECTIVE

  • 1. Key Impacts of the INOVAR-Auto Directive
  • 2. Key Vehicle Technology Trends for INOVAR Compliance
  • 3. Investments in Production, Technology, and R&D
  • 4. INOVAR Encouraging Local Production Facilities
  • 5. INOVAR Changing OEM Vehicle Model Portfolio Strategies
  • 6. INOVAR Encouraging Focus on Local R&D
  • 7. INOVAR Encouraging Focus on Local R&D (continued)
  • 8. Vehicle Segment Strategy for INOVAR Compliance
  • 9. Vehicle Segment Strategy for INOVAR Compliance (continued)
  • 10. Green Tires Focus-A Key Contributor for INOVAR Compliance

6. IMPLICATION OF THE INOVAR-AUTO DIRECTIVE-POWERTRAIN OVERVIEW

  • 1. Roadmap of Key Powertrain Technologies for Emission Compliance
  • 2. Engine Technology Roadmap
  • 3. OEM Technology Snapshot for INOVAR Compliance
  • 4. Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies
  • 5. Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies (continued)
  • 6. Energy Efficiency Potential Simulation Example-Ford Fiesta
  • 7. Key Vehicle Technology Trends-I3 Flex Engine Focus
  • 8. Innovations in Powertrain Lightweighting

7. IMPLICATION OF THE INOVAR-AUTO DIRECTIVE-MATERIAL STRATEGY OVERVIEW

  • 1. INOVAR-Impacting Trends in Chemicals and Materials
  • 2. Material Substitution Economics-Weight Savings versus Cost Impact
  • 3. Lightweight Packages and Variants Create Different Weight Reductions
  • 4. Lightweighting a Car-Weight Savings Opportunity by Focus Area
  • 5. Component Level Analysis-Evolutionary Material Substitution Trends
  • 6. Automotive Materials Joining Technologies-Current and Future Focus
  • 7. Exhibit of 100 kg Reduction-The New VW Golf Has the Answers

8. IMPLICATION OF THE INOVAR-AUTO DIRECTIVE-SUPPLY CHAIN OVERVIEW

  • 1. INOVAR Pushing for Increased Local Content and Manufacturing
  • 2. INOVAR Coaxing Local Sourcing and Supplier Integration-Fiat do Brasil Exhibit
  • 3. INOVAR Directive-Multifold Impact on the Supplier Network
  • 4. INOVAR Directive-Multifold Impact on the Supplier Network (continued)

9. OEM STRATEGIES FOR INOVAR COMPLIANCE-BRAZIL'S BIG 4 OEM OUTLOOK

  • 1. Energy Efficiency Vehicle Positioning
  • 2. Fiat do Brasil-Vehicle Production Strategy
  • 3. Fiat do Brasil-Vehicle Segment Sales Strategy
  • 4. Fiat do Brasil-Vehicle Portfolio Energy Efficiency Compliance
  • 5. Fiat do Brasil-Vehicle Model Strategy
  • 6. Fiat do Brasil-Strategic Technology Focus
  • 7. Fiat do Brasil-Strategic Technology Focus (continued)
  • 8. Ford do Brasil-Vehicle Production Strategy
  • 9. Ford do Brasil-Vehicle Segment Sales Strategy
  • 10. Ford do Brasil-Vehicle Portfolio Energy Efficiency Compliance
  • 11. Ford do Brasil-Vehicle Model Strategy
  • 12. Ford do Brasil-Strategic Technology Focus
  • 13. Ford do Brasil-Strategic Technology Focus (continued)
  • 14. GM do Brasil-Vehicle Production Strategy
  • 15. GM do Brasil-Vehicle Segment Sales Strategy
  • 16. GM do Brasil-Vehicle Portfolio Energy Efficiency Compliance
  • 17. GM do Brasil-Vehicle Model Strategy
  • 18. GM do Brasil-Strategic Technology Focus
  • 19. GM do Brasil-Strategic Technology Focus (continued)
  • 20. Volkswagen do Brasil-Vehicle Production Strategy
  • 21. Volkswagen do Brasil-Vehicle Segment Sales Strategy
  • 22. Volkswagen do Brasil-Vehicle Portfolio Energy Efficiency Compliance
  • 23. Volkswagen do Brasil-Vehicle Model Strategy
  • 24. Volkswagen do Brasil-Strategic Technology Focus
  • 25. Volkswagen do Brasil-Strategic Technology Focus (continued)

10. OEM STRATEGIES FOR INOVAR COMPLIANCE

  • 1. Energy Efficiency Vehicle Positioning
  • 2. French OEMs-Vehicle Sales Forecast
  • 3. French OEMs-Vehicle Production Strategy
  • 4. French OEMs-Vehicle Segment Strategy
  • 5. French OEMs-Vehicle Model Strategy
  • 6. French OEMs-Vehicle Portfolio Energy Efficiency Compliance
  • 7. French OEMs-Strategic Technology Focus
  • 8. French OEMs-Strategic Technology Focus (continued)

11. OEM STRATEGIES FOR INOVAR COMPLIANCE-JAPANESE AND KOREAN OEM OUTLOOK

  • 1. Energy Efficiency Vehicle Positioning
  • 2. Japanese and Korean OEMs-Vehicle Sales Forecast
  • 3. Japanese and Korean OEMs-Vehicle Production Strategy
  • 4. Japanese and Korean OEMs-Vehicle Segment Strategy
  • 5. Japanese and Korean OEMs-Vehicle Model Strategy
  • 6. Japanese and Korean OEMs-Vehicle Portfolio Energy Efficiency Compliance
  • 7. Japanese and Korean OEMs-Strategic Technology Focus
  • 8. Japanese and Korean OEMs-Strategic Technology Focus (continued)

12. OEM STRATEGIES FOR INOVAR COMPLIANCE

  • 1. Luxury OEMs-Vehicle Production Strategy
  • 2. Luxury OEMs-Technology Focus

13. OEM STRATEGIES FOR INOVAR COMPLIANCE

  • 1. Chinese OEMs-Vehicle Production Strategy
  • 2. Chinese OEMs-Vehicle Production Strategy (continued)
  • 3. Chinese OEMs-Technology Focus

14. CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Key Research Findings
  • 2. Key Research Findings (continued)
  • 3. Key Conclusions and Industry Implications
  • 4. The Last Word-3 Big Predictions
  • 5. Legal Disclaimer

15. APPENDIX

  • 1. Methodology
  • 2. Table of Acronyms Used
  • 3. Table of Acronyms Used (continued)
  • 4. Learn More-Next Steps
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