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市場調查報告書

22兆美元經濟:以巨量資料要如何調動零售企業

A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

出版商 Frost & Sullivan 商品編碼 334699
出版日期 內容資訊 英文 23 Pages
商品交期: 最快1-2個工作天內
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22兆美元經濟:以巨量資料要如何調動零售企業 A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise
出版日期: 2015年06月29日 內容資訊: 英文 23 Pages
簡介

本報告以零售分析的方法為必要理由為對象,提供經營管理,商店營運、商店設計、設計、促銷、展覽、行銷、損失預防等相關的系統性資訊。

目錄

  • 1. 摘要整理
  • 2. 簡介
  • 3. 零售「是線上還是離線」的課題現實
  • 4. 資料的死角和不通,使零售業者加上1兆7,500億美元的負擔
  • 5. 用店內分析,取得消費者和營運上的洞察力
  • 6. 整合零售企業平台、線上產業和離線產業
  • 7. 其他系統的整合
  • 8. 特定的利益:各零售所扮演的角色
  • 9. 實行中的零售分析
  • 10. 隱私:議論
  • 11. Stratecast - 彙整
  • 12. 關於Stratecast
  • 13. 關於Frost&Sullivan
目錄
Product Code: 9A37-00-20-00-00

This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.

Table of Contents

1. A $22 TRILLION ECONOMY DEPENDS ON IT: HOW BIG DATA POWERS THE RETAIL ENTERPRISE

BDA 3-07

  • 1. Executive Summary
  • 2. Introduction
  • 3. In Retail, whether Online or Offline, the Struggle is Real
  • 4. Data Blind Spots and Disconnects are Costing Retailers $1.75 Trillion
  • 5. Gaining Shopper and Operational Insights with In-store Analytics
  • 6. Integrating Online and Offline Operations with a Retail Enterprise Platform
  • 7. Integration with Other Systems
  • 8. Specific Benefits by Retail Role
  • 9. Retail Analytics in Action
  • 10. Privacy: Still Part of the Discussion
  • 11. Stratecast - The Last Word
  • 12. About Stratecast
  • 13. About Frost & Sullivan
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