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市場調查報告書

全球汽車零售的未來

Executive Outlook of the Future of Automotive Retail

出版商 Frost & Sullivan 商品編碼 333963
出版日期 內容資訊 英文 118 Pages
商品交期: 最快1-2個工作天內
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全球汽車零售的未來 Executive Outlook of the Future of Automotive Retail
出版日期: 2015年06月29日 內容資訊: 英文 118 Pages
簡介

汽車銷售客戶轉換率 (轉換比率) 預測到2020年以後將由於數位化的發展而改善到80%以上。

本報告提供全球各國的汽車零售市場 (汽車經銷商業) 及零件店的數位化影響,提供您大趨勢對汽車整體市場的影響,及汽車零售市場變化的方向性,汽車廠商·零件製造商目前策略發展情形與今後的預測,並彙整今後的汽車零售市場結構,相關人員的建議等內容,等為您概述為以下內容。

第1章 摘要整理

第2章 分析範圍·目的·背景·手法

第3章 定義與分類

第4章 汽車零售市場未來性的大趨勢的影響

  • 由於大趨勢推動了今後汽車的零售業
  • 大趨勢對售後市場的影響 (今後10年份)
  • 大趨勢的影響:汽車零售市場/售後市場

第5章 汽車零售市場未來形成的,主要的變化方向性

  • 全球龍頭製造商的主要變化方向性
  • 變化的方向性(1):未來的商店像
  • 變化的方向性(2):全方位流通管道零售形態的未來性
  • 變化的方向性(3):連網型 (網絡連接型) 零售體制
  • 意義:汽車零售業的未來與其說是「指示型」不如說是「諮詢型」
  • 意義:從「汽車的設定者」到「行動的設定者」
  • 變化的方向性(4):新的經營模式
  • 變化的方向性(5):零售的參與
  • 變化的到方向性(6):終於零售店的「最後1英里」 (物流)
  • 變化的方向性(7):巨量資料活用型零售
  • 汽車產業上巨量資料:商務案例
  • 變化的方向性(8):女性的活用

第6章 新汽車零售市場未來趨勢

  • 未來的汽車經銷商
  • 巨大城市的未來流通管道·網路結構
  • 智慧流通網
  • 汽車商務的規定取消
  • Digital Touch Points of a New Customer Journey
  • 未來的零售格式
  • 未來的互動·商店
  • 價值鏈的數位化
  • 大規模維修的集中化結構
  • 廠商方面對資料探勘·分析功能的大幅度投資
  • 商店外數位銷售的誕生
  • 傳統商店 vs. 數位式新商店
  • 不是Siloed Model而是更互動·無間斷的經銷商
  • 非「指示型」而是轉變到更「諮詢型」的經銷商
  • 案例研究:美國的大都會圈和數位商店發展的影響

第7章 汽車零件的零售的未來趨勢

  • 汽車零件的e零售的主要趨勢 (5件)
  • 網絡連接型的零件店
  • 線上銷售的普及:傳統企業打入北美市場
  • 汽車服務的處理·整合動向和「虛實合一」銷售 (實在商店/網路商店並用型)
  • 服務聚合器(整合業者)的主要功能比較
  • 零件·服務市場上「虛實合一」模式的登場
  • 主要製造商的流通管道開發
  • 售後市場的未來:購買數位產品途徑的變化
  • 售後市場的未來:新的B2B 電子商務模式的登場
  • 汽車零件·服務市場上數位化的迅速發展

第8章 插圖說明:廠商方面的今後零售策略

  • Audi:City Digital Car Showroom
  • Mercedes Me (Hamburg)
  • Renault Store
  • Fiat Live Store
  • TrueCar
  • Hyundai Rockar, Bluewater
  • Nissan:經由Amazon Box提供Versa Note
  • Lincoln Black Label Experience
  • Google:Mobilegeddon
  • Scion:改良客戶的入口網站經驗
  • Future Volvo Dealerships
  • Renault:印度的數位·經銷商網方面TVS的聯合
  • 數位零售市場的新加入企業

第9章 結論與未來展望

第10章 附錄

第11章 關於FROST & SULLIVAN

目錄
Product Code: NF7F-01-00-00-00

Beyond 2020, Digitization will Enable Lead Conversion Ratio Improvements of More than 80%

This study analyzes the impact of digitization on the new car and the parts retail business. It provides a strategic overview of global Mega Trends and their disruptive impact on automotive retail. The study also highlights the top transformational shifts in the automotive retail space. It demonstrates the activities of automotive OEMs and their current and future new car and parts retail strategies. The study also discusses the future of automotive retail and presents an actionable set of recommendations for stakeholders.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Key Takeaways
  • 2. Executive Summary-Future Outlook of the eRetail
  • 3. Executive Summary-Digital Retail Strategies of Key OEMs
  • 4. Executive Summary-Digital Retail Strategies of Luxury/Premium OEMs
  • 5. Executive Summary-Digital Retail Strategies of Mass Market OEMs
  • 6. Executive Summary-Future Trend: Small Store Format
  • 7. Executive Summary-Future Automotive Retail Network
  • 8. Executive Summary-New Entrants and Disruptive Models in the Aftermarket
  • 9. Executive Summary-Online Retail: Integrated Customer Journey
  • 10. Executive Summary-Evolution of Online and Digital Auto eRetail
  • 11. Executive Summary-Conclusions and Future Outlook
  • 12. Executive Summary-Conclusions and Future Outlook (continued)
  • 13. Associated Multimedia

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions this Study will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key OEMs Compared in this Study

3. DEFINITIONS AND SEGMENTATION

  • 1. Definitions of Selected Terms Used in the Study
  • 2. Definition of Digital in Retail
  • 3. New Mega Trends
  • 4. Vehicle Segment Definitions

4. IMPACT OF MEGATRENDS ON THE FUTURE OF RETAIL

  • 1. Mega Trends Driving the Future of Retail
  • 2. Impact of Mega Trends on the Aftermarket in 2025
  • 3. Implications of Mega Trends-Retail and Aftermarket

5. TOP TRANSFORMATIONAL SHIFTS SHAPING THE FUTURE OF AUTOMOTIVE RETAIL

  • 1. Top Transformational Shifts by Key Global OEMs
  • 2. Transformational Shift 1-Future Stores
  • 3. Transformational Shift 2-Omni-channel Future of Retail
  • 4. Transformational Shift 3-Connected Retail
  • 5. Implications-Future Automotive Retail will be More Consultative than Directive
  • 6. Implications-From Car Configurator to Mobility Configurator
  • 7. Transformational Shift 4-New Business Models
  • 8. Transformational Shift 5-Engaging Retail
  • 9. Transformational Shift 6-Last-mile Retail (Logistics)
  • 10. Transformational Shift 7-Big Data Retail
  • 11. Big Data in the Car Industry-The Business Case
  • 12. Transformational Shift 8-Women Empowerment
  • 13. Exhibit 1-Nissan Lady First Dealerships

6. FUTURE TRENDS IN NEW CAR RETAIL

  • 1. The Car Dealership of the Future
  • 2. Exhibit 2-Future Car Dealerships: Tesla and Audi City
  • 3. Future Channel Network Structure in a Mega City
  • 4. Smart Distribution Network
  • 5. Unbundling of the Automotive Business
  • 6. Digital Touch Points of a New Customer Journey
  • 7. Future Retail Formats
  • 8. Interactive Stores of the Future
  • 9. Digitization in the Value Chain
  • 10. Centralized Structure for Heavy Repair
  • 11. OEMs are Increasingly Investing in Data Mining and Analytics
  • 12. Off-store Digital Sales Generation
  • 13. Conventional versus Digital Set-Up
  • 14. More Interactive and Seamless Dealerships than the Siloed Model
  • 15. More Consultative Dealerships than Directive
  • 16. Case in Point-US Mega Regions and the Impact on Digital Store Development

7. FUTURE TRENDS IN AUTOMOTIVE PARTS RETAIL

  • 1. 5 Key Trends in Automotive Parts eRetail
  • 2. The Connected Parts Store in 2025
  • 3. Online Sales Penetration-Key Traditional Participants in North America
  • 4. Bricks and Clicks in Future Automotive Service Aggregation
  • 5. Exhibit 3-BMW's Future Digital Parts Retail Strategy
  • 6. Exhibit 4-Audi Digital Car Servicing
  • 7. Key Comparative Features of Service Aggregators
  • 8. Exhibit 5-whocanfixmycar.com's Service Aggregation Model
  • 9. Emerging Bricks and Clicks Convergence Models in Parts and Services
  • 10. Key OES Channel Developments
  • 11. Exhibit 6-GM's Use of Technology in Service Strategy
  • 12. Exhibit 7-Tesla Service: Remote Options
  • 13. Exhibit 8-GM's Prognostic/In-vehicle Sales Capabilities
  • 14. Aftermarket 2025-Changing Digital Purchase Pathways
  • 15. Aftermarket 2025-Emerging B2B eCommerce Business Models
  • 16. Digitization Expansion in Auto Parts and Service

8. ILLUSTRATIONS OF OEMS' FUTURE RETAIL STRATEGIES

  • 1. Exhibit 9-Audi City Digital Car Showroom
  • 2. Exhibit 10-KPIs: Audi City Digital Car Showroom
  • 3. Exhibit 11-Mercedes Me (Hamburg)
  • 4. Exhibit 12-Renault Store
  • 5. Exhibit 13-Fiat Live Store
  • 6. Exhibit 14-TrueCar
  • 7. Exhibit 15-Hyundai Rockar, Bluewater
  • 8. Exhibit 16-Hyundai Rockar, Bluewater (continued)
  • 9. Exhibit 17-KPIs: Hyundai Rockar
  • 10. Rockar-Digital Touch Points of a New Customer Journey
  • 11. Exhibit 18-Nissan Delivers a Versa Note via Amazon Box
  • 12. Exhibit 19-Lincoln Black Label Experience
  • 13. Exhibit 20-Google's Mobilegeddon is Pushing for Mobile Websites
  • 14. Exhibit 21-Scion Targets an Enhanced Portal Experience for Customers
  • 15. Exhibit 22-Future Volvo Dealerships
  • 16. Exhibit 23-Renault's Tie-up with TVS for Digital Dealership in India
  • 17. Exhibit 24-New Entrants in the Digital Retail Space

9. CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Key Takeaways on the Future of Automotive Retail
  • 2. Conclusions and Future Outlook
  • 3. The Last Word-3 Big Predictions
  • 4. Legal Disclaimer

10. APPENDIX

  • 1. Abbreviations and Acronyms Used
  • 2. Internet Sales Growth of Key US Dealerships
  • 3. Digital Retail Landscape
  • 4. BSIG Research Program
  • 5. Learn More-Next Steps
  • 6. Methodology

11. THE FROST & SULLIVAN STORY

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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