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市場調查報告書

行銷流程最佳化解決方案 (MPOS) 的全球市場

Global Marketing Process Optimization Solution (MPOS) Market

出版商 Frost & Sullivan 商品編碼 333524
出版日期 內容資訊 英文 93 Pages
商品交期: 最快1-2個工作天內
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行銷流程最佳化解決方案 (MPOS) 的全球市場 Global Marketing Process Optimization Solution (MPOS) Market
出版日期: 2015年06月22日 內容資訊: 英文 93 Pages
簡介

MPOS (行銷流程最佳化解決方案) 的全球市場,2014年飛躍性成長。由於速度、透明度、預測力的改善,對力圖達成「快速行銷」的關心高漲,而這成為推動市場成長材料。

本報告提供全球的行銷流程最佳化解決方案 (以下MPOS) 市場相關分析、整體市場結構和促進、阻礙因素、市場規模及佔有率預測 (今後6年份)、各地區 (北美、南美、中東、非洲、亞太地區)、各產業、各部門 (B2B/B2C) 的詳細趨勢、目前終端用戶的不滿點、今後的技術開發、市場成長的方向性等相關調查與考察。

本報告提供以下問題的答案。

  • 促進MPOS市場成長的要素是什麼?市場成長率的預測值是多少?
  • MPOS的諸功能,今後也會進行一體化嗎?還是被細分化?
  • 今後,各企業打算將多少行銷預算投入哪個領域?產業的關心度有差別嗎?
  • 目前價格趨勢為何?小規模供應商的低價格產品的情況如何?
  • 終端用戶的主要不滿點是什麼?MPOS供應商在產品開發時要著重哪裡才好?
  • 今後,會進行MPOS特定功能的強化,還是一體型的MPOS套件會登場?

第1章 摘要整理

第2章 市場概要

第3章 外部影響:推動及阻礙市場要素 - MPOS整體市場的情況

  • 推動因素的影響度和持續期間
  • 阻礙因素的影響度和持續期間

第4章 市場預測與趨勢:MPOS整體市場的情況

  • 預測的前提條件
  • MPOS市場整體收益額預測
  • MPOS整體市場的收益佔有率預測:各地區
  • MPOS市場整體收益額預測:各地區

第5章 價格分析及流通管道:MPOS整體市場

  • 價格分析
  • 市場通路

第6章 各產業分析:MPOS整體市場

  • 各產業收益佔有率

第7章 市場佔有率及競爭分析:MPOS整體市場

  • 競爭分析:市場佔有率
  • 競爭情形
  • 競爭要素與評估
  • 競爭環境
  • SWOT分析
  • 有代表性的企業合併、收購 (M&A)
  • 各供應商的產品製圖

第8章 B2C (企業對個人) 市場區隔分析

  • B2C市場區隔:主要調查結果
  • B2C市場區隔:市場工程評量
  • B2C市場區隔:收益額預測
  • B2C市場區隔:各地區的收益佔有率預測
  • B2C市場區隔:市場佔有率
  • B2C市場區隔:競爭環境

第9章 B2B (企業對企業) 市場區隔分析

  • B2B市場區隔:主要調查結果
  • B2B市場區隔:市場工程評量
  • B2B市場區隔:收益額預測
  • B2B市場區隔:各地區的收益佔有率預測
  • B2B市場區隔:市場佔有率
  • B2B市場區隔:競爭環境

第10章 技術趨勢:MPOS整體市場

  • 技術趨勢
  • 對終端用戶來說的最常見的煩惱

第11章 值得注意的企業一覽

  • 值得注意的企業一覽
  • BrandSystems

第12章 彙整

  • 未來預測
  • 建議
  • 免責聲明

第13章 附錄

圖表一覽

目錄
Product Code: NED0-01-00-00-00

The Increasing Focus on Agile Marketing to Boost Speed, Transparency, and Predictability Prompts Growth

The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020. The study also covers technology and general market trends along with predictions and recommendations for industry growth.

Key Questions This Study Will Answer

  • What factors drive MPOS market growth; what is the anticipated growth rate?
  • Will there continue to be more consolidation or more fragmentation of MPOS functions in the global markets?
  • Where do companies plan to invest their marketing budgets? Which industry verticals have shown more interest than the others?
  • What are the current pricing trends? How do the smaller vendors value-price their products?
  • What are the main end-user frustrations? Where should MPOS vendors focus their product development efforts?
  • Is there a push for specific MPOS functions or is the market ready for an end-to-end MPOS suite?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Executive Summary-Market Engineering Measurements
  • 4. Executive Summary-Market Engineering Measurements (continued)
  • 5. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. MPOS Terminology
  • 2. MPOS-Core Functions
  • 3. MPOS-Functional Workflow
  • 4. MPOS-Definitions
  • 5. MPOS-Definitions (continued)
  • 6. Market Overview-Definitions
  • 7. Market Overview-Definitions (continued)
  • 8. Market Overview-Definitions (continued)
  • 9. Market Overview-Regions Covered
  • 10. Market Overview-Definitions of Verticals
  • 11. Market Overview-Key Questions This Study Will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL MPOS MARKET

External Challenges: Drivers and Restraints-Total MPOS Market

  • 1. Drivers-Impact and Duration
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Restraints-Impact and Duration
  • 5. Restraints Explained
  • 6. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL MPOS MARKET

Forecast and Trends-Total MPOS Market

  • 1. Forecast Assumptions
  • 2. Total MPOS Market-Revenue Forecast
  • 3. Revenue Forecast Discussion
  • 4. Revenue Forecast Discussion (continued)
  • 5. Total MPOS Market-Percent Revenue Forecast by Region
  • 6. Total MPOS Market-Revenue Forecast by Region
  • 7. Regional Revenue Forecast Discussion

5. PRICING ANALYSIS AND DISTRIBUTION CHANNELS-TOTAL MPOS MARKET

Pricing Analysis and Distribution Channels-Total MPOS Market

  • 1. Pricing Analysis
  • 2. Pricing Analysis (continued)
  • 3. Pricing Analysis Discussion
  • 4. Market Distribution Channels
  • 5. Market Distribution Channels Discussion

6. VERTICAL ANALYSIS-TOTAL MPOS MARKET

Vertical Analysis-Total MPOS Market

  • 1. Total MPOS Market-Percent Revenue by Vertical
  • 2. Percent Revenue Discussion by Key Verticals
  • 3. Percent Revenue Discussion by Key Verticals (continued)

7. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL MPOS MARKET

Market Share and Competitive Analysis-Total MPOS Market

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Landscape
  • 3. Competitive Factors and Assessment
  • 4. Competitive Factors and Assessment (continued)
  • 5. Competitive Environment
  • 6. SWOT Analysis
  • 7. Noteworthy M&As
  • 8. Noteworthy M&As (continued)
  • 9. Vendor Product Mapping
  • 10. Vendor Product Mapping (continued)
  • 11. Vendor Product Mapping (continued)

8. B2C SEGMENT ANALYSIS

B2C Segment Analysis

  • 1. B2C Segment-Key Findings
  • 2. B2C Segment-Market Engineering Measurements
  • 3. B2C Segment-Revenue Forecast
  • 4. B2C Segment-Percent Revenue Forecast by Region
  • 5. Revenue Forecast Discussion
  • 6. B2C Segment-Market Share
  • 7. B2C Segment-Competitive Environment

9. B2B SEGMENT ANALYSIS

B2B Segment Analysis

  • 1. B2B Segment-Key Findings
  • 2. B2B Segment-Market Engineering Measurements
  • 3. B2B Segment-Revenue Forecast
  • 4. B2B Segment-Percent Revenue Forecast by Region
  • 5. Revenue Forecast Discussion
  • 6. B2B Segment-Market Share
  • 7. B2B Segment-Competitive Environment

10. TECHNOLOGY TRENDS-TOTAL MPOS MARKET

Technology Trends-Total MPOS Market

  • 1. Technology Trends
  • 2. Technology Trends (continued)
  • 3. Most Common End-user Pain Points

11. HOT COMPANY WATCHLIST

Hot Company Watchlist

  • 1. Hot Company Watchlist
  • 2. BrandSystems
  • 3. BrandSystems (continued)

12. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

13. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Additional Sources of Information
  • 5. Partial List of Companies Interviewed
  • 6. List of Exhibits
  • 7. List of Exhibits (continued)

List of Exhibits

  • Total MPOS Market: Market Engineering Measurements, Global, 2014
  • Total MPOS Market: Core Functions, Global, 2014
  • Total MPOS Market: Functional Workflow, Global, 2014
  • Total MPOS Market: Regions Covered, Global, 2014
  • Total MPOS Market: Key Market Drivers, Global, 2015-2020
  • Total MPOS Market: Key Market Restraints, Global, 2015-2020
  • Total MPOS Market: Revenue Forecast, Global, 2014-2020
  • Total MPOS Market: Percent Revenue Forecast by Region, Global, 2014-2020
  • Total MPOS Market: Revenue Forecast by Region, Global, 2014-2020
  • Total MPOS Market: Pricing Metrics, Global, 2014
  • Total MPOS Market: Additional Pricing Components, Global, 2014
  • Total MPOS Market: Distribution Channel Analysis, Global, 2014
  • Total MPOS Market: Percent Revenue by Vertical, Global, 2014
  • Total MPOS Market: Percent Revenue Breakdown, Global,2014
  • Total MPOS Market: Competitive Landscape, Global, 2014
  • Total MPOS Market: Competitive Structure, Global, 2014
  • Total MPOS Market: SWOT Analysis, Global, 2014-2015
  • Total MPOS Market: Noteworthy M&As, Global, 2014-2015
  • Total MPOS Market: Vendor Product Mapping, Global, 2014
  • B2C Segment: Percent Revenue Breakdown by Region, Global, 2014
  • B2C Segment: Market Engineering Measurements, Global, 2014
  • B2C Segment: Revenue Forecast, Global, 2014-2020
  • B2C Segment: Percent Revenue Forecast by Region, Global, 2014-2020
  • B2C Segment: Percent Revenue Breakdown, Global, 2014
  • B2C Segment: Competitive Structure, Global, 2014
  • B2B Segment: Percent Revenue Breakdown by Region, Global, 2014
  • B2B Segment: Market Engineering Measurements, Global, 2014
  • B2B Segment: Revenue Forecast, Global, 2014-2020
  • B2B Segment: Percent Revenue Forecast by Region, Global, 2014-2020
  • B2B Segment: Percent Revenue Breakdown, Global, 2014
  • B2B Segment: Competitive Structure, Global, 2014
  • Total MPOS Market: Market Engineering Measurements, Global, 2014
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