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市場調查報告書

北美和EU的汽車用擴增實境 (AR)

Augmented Reality in Cars in North America and the European Union

出版商 Frost & Sullivan 商品編碼 332897
出版日期 內容資訊 英文 55 Pages
商品交期: 最快1-2個工作天內
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北美和EU的汽車用擴增實境 (AR) Augmented Reality in Cars in North America and the European Union
出版日期: 2015年06月15日 內容資訊: 英文 55 Pages
簡介

與本報告提供美國EU的小客車用抬頭顯示器 (HUD) 市場相關調查分析,以各種技術為焦點,提供您各技術 (擋風玻璃型,疊像式,擴增實境 (AR)) 的市場區隔與普及率,案例研究,未來發展預測相關的系統性資訊。

第1章 摘要整理

第2章 調查範圍·目的·背景·手法

第3章 HUD市場分析

  • HUD的種類
  • 擋風玻璃型HUD
  • 課題及影響要素
  • 顯示器技術
  • 背光概要
  • OEM的基準
  • 供應商的市場佔有率
  • 成本比較
  • 價值鏈分析

第4章 HUD綜合市場普及率

  • 整體普及率

第5章 HUD技術與普及率

  • 擋風玻璃型HUD
  • 北美的擋風玻璃型HUD的普及率
  • EU的擋風玻璃型HUD的普及率
  • 疊像式HUD
  • 北美的疊像式HUD的普及率
  • EU的疊像式HUD的普及率
  • AR HUD
  • AR HUD的普及率

第6章 HUD的案例研究

  • Navdy
  • Range Rover
  • 豐田
  • BMW

第7章 HUD的未來發展預測

  • 未來發展預測

第8章 主要結論

  • 結論
  • 彙整
  • 免責聲明

第9章 附錄

目錄
Product Code: NF59-01-00-00-00

Overall AR-enabled Head-up Displays to Gain 10.4% Market Share by 2025

In an attempt to increase driver safety, OEMs are trying to integrate ADAS content and warnings into head-up displays (HUDs).This market insight focuses on various technologies within the HUD market for passenger cars in the United States and European Union. The study describes market segmentation and penetration of each technology, namely windshield HUD, combiner HUD, and augmented reality HUD and illustrates a few case studies. Further, market forecasts cover 2015-2021, using a base year of 2014. A glimpse of the future outlook for HUD technologies and 3 big predictions are provided.

Key Questions This Study Will Answer

  • What are the basic HUD segments?
  • What are the technological differences between various HUD technologies? How do these technologies compare in terms of pricing and parts?
  • What is the current market scenario? What factors influence OEMs in implementing HUD in passengers cars?
  • What are the future implementation possibilities AR in HUD ?
  • Which HUD technology has higher potential for market penetration, and what factors will influence that penetration?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Key Findings
  • 2. Timeline Snapshot
  • 3. Technology Snapshot
  • 4. Market Trends
  • 5. Augmented Reality
  • 6. HUD Penetration
  • 7. Supplier Benchmarking
  • 8. OEM Analysis
  • 9. OEM Analysis (continued)

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • 1. Research Scope and Objectives
  • 2. Geographic Definitions and Research Timeline
  • 3. Research Aim and Objectives
  • 4. Key Questions This Study Will Answer
  • 5. Research Background
  • 6. Research Methodology

3. HUD MARKET ANALYSIS

  • 1. Types of HUD
  • 2. Windshield HUD Segmentation
  • 3. Challenging and Influencing Factors
  • 4. Display Technologies
  • 5. Backlighting Snapshot
  • 6. OEM Benchmarking
  • 7. Supplier Market Share
  • 8. Cost Comparison
  • 9. Value Chain Analysis

4. TOTAL HUD MARKET PENETRATION

  • 1. Overall Penetration
  • 2. Overall Penetration (continued)
  • 3. Overall Penetration (continued)

5. HUD TECHNOLOGIES AND PENETRATION

  • 1. Windshield HUD
  • 2. Windshield HUD Penetration in North America
  • 3. Windshield HUD Penetration in European Union
  • 4. Combiner HUD
  • 5. Combiner HUD Penetration in North America
  • 6. Combiner HUD Penetration in European Union
  • 7. Augmented Reality HUD
  • 8. Augmented Reality HUD Penetration

6. HUD CASE STUDIES

  • 1. Navdy
  • 2. Range Rover
  • 3. Toyota
  • 4. BMW

7. HUD FUTURE OUTLOOK

  • 1. Future Outlook

8. KEY CONCLUSIONS

  • 1. Conclusions
  • 2. The Last Word-3 Big Predictions
  • 3. Legal Disclaimer

9. APPENDIX

  • 1. Table of Abbreviations and Acronyms Used
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