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市場調查報告書

豐田汽車的全球產品系列的策略性分析

Strategic Analysis of Toyota Motor Global Product Portfolio

出版商 Frost & Sullivan 商品編碼 325222
出版日期 內容資訊 英文 89 Pages
商品交期: 最快1-2個工作天內
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豐田汽車的全球產品系列的策略性分析 Strategic Analysis of Toyota Motor Global Product Portfolio
出版日期: 2015年02月24日 內容資訊: 英文 89 Pages
簡介

本報告以豐田集團的策略性概要為焦點,提供豐田集團的產品系列與銷售業績、經營謀略、企業結構、產品策略、技術策略等,有系統的資訊。

第1章 摘要整理

第2章 調查範圍、目的、手法、背景

第3章 區分

第4章 豐田集團概要

  • 集團公司概要
  • 全企業概要
  • 汽車商務和品牌策略
  • 收益與營業利潤率
  • 出貨台數與市場佔有率
  • 2014年度的業績與銷售台數

第5章 豐田集團的願景與組織

  • 要點:集團的願景與組織策略
  • 2020年的全球願景和焦點
  • 2020年為了達成群組願景而重組組織
  • 豐田「做出最棒的車」策略為2020年願景的關鍵

第6章 豐田集團內的領導品牌所扮演的角色

  • 豐田的全球願景的豐田品牌和模式所扮演的角色
  • 豐田的全球願景的Lexus品牌和模式所扮演的角色
  • 豐田的全球願景的賽揚品牌和模式所扮演的角色

第7章 研究開發策略

  • 要點:研究開發策略
  • 研究開發預算 (實質銷售額的比例)
  • 研究開發中心
  • 全球研究開發中心的明細:各功能、責任
  • 外部的相關利益者的合作
  • 主要的研究合作夥伴與研究開發計劃

第8章 銷售策略

  • 銷售策略:主要調查結果
  • 銷售費、一般管理費
  • 北美的各品牌經銷商
  • 美國的每經銷商銷售額
  • Lexus品牌的行銷策略

第9章 產品系列

  • 產品及技術組合策略:主要調查結果
  • 豐田、Lexus、賽揚的產品計劃
  • 全品牌的現在、未來的產品策略
  • 3大品牌產品策略的實際成果
  • 全球銷售主要的市場區隔

第10章 技術策略

  • 要點:技術策略
  • 豐田的動力傳動理念
  • 豐田集團銷售額預測:各技術
  • 豐田集團安全技術策略
  • 豐田車載資通系統、資訊娛樂組合
  • 豐田HMI組合概要

第11章 新的行動經營模式

  • 豐田:行動藍圖
  • 豐田產品:EV/插電式混合型
  • 豐田產品:小型汽車
  • 豐田產品:微行動
  • 豐田服務:Harmonious Mobility Network (Ha:mo)
  • 豐田服務:整合行動 (智慧行動社會)
  • 豐田:行動領域的概念
  • 豐田:幫助行動服務的技術

第12章 製造策略

  • 製造策略:主要調查結果
  • 全球車輛組裝、引擎、變速箱、零件製造工廠
  • 北美的生產量、組裝工廠設備能力、人力資源
  • 北美的汽車組裝工廠簡介

第13章 結論與未來預測

第14章 附錄

目錄
Product Code: NE60-01-00-00-00

Growth Strategies of the Global Number 1 Automaker

The aim of this research is to provide a strategic overview of the Toyota Group that identifies and interprets the factors contributing to the success of the organization. The study covers Toyota Group's product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year of the study is 2013, with forecasts running up to 2020.

Key Questions this Study Will Answer

  • What are the drivers behind Toyota Group's success as the global number 1 automaker?
  • How does the Toyota Group plan to leverage accelerated growth from its multiple brands, including taking Lexus truly global?
  • How will TNGA standardize and accelerate product development within the group?
  • What is Toyota's plan with Scion brand conceived especially for the US market?
  • In addition to the possibility of losing the number 1 market position in terms of global sales, what are the other risks faced by Toyota Group?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings (continued)
  • 3. Executive Summary-Overview of Global Performance
  • 4. Executive Summary-Regional Unit Sales and Growth Plans
  • 5. Executive Summary-Current and Future Product Portfolio Strategy
  • 6. Executive Summary-TNGA
  • 7. Executive Summary-Technology Strategy
  • 8. Executive Summary-Mobility Strategy
  • 9. Executive Summary-Manufacturing Strategy
  • 10. Executive Summary-Current and Future Outlook
  • 11. Associated Multimedia

2. RESEARCH SCOPE, OBJECTIVES, METHODOLOGY, AND BACKGROUND

Research Scope, Objectives, Methodology, and Background

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions this Study Will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key OEMs Compared in This Study

3. SEGMENTATION

Segmentation

  • 1. Segmentation

4. OVERVIEW OF TOYOTA GROUP

Overview of Toyota Group

  • 1. Snapshot of Group Businesses
  • 2. Snapshot of All Businesses
  • 3. Automotive Business and Brand Strategy
  • 4. Revenue and Operating Profit Margin
  • 5. Unit Shipments and Market Share
  • 6. FY 2014* Business Results and Vehicle Sales

5. TOYOTA GROUP VISION AND ORGANIZATION

Toyota Group Vision and Organization

  • 1. Key Takeaways-Group Vision and Organization Strategy
  • 2. 2020 Global Vision and Focal Points
  • 3. Organization Restructure to Achieve 2020 Group Vision
  • 4. Toyota's Build Better Cars Strategy Key to 2020 Vision

6. ROLE OF KEY BRANDS WITHIN TOYOTA GROUP

Role of Key Brands within Toyota Group

  • 1. Role of Toyota Brand and Models in Toyota Future Global Vision
  • 2. Role of Lexus Brand and Models in Toyota Future Global Vision
  • 3. Role of Scion Brand and Models in Toyota Future Global Vision

7. R&D STRATEGY

R&D Strategy

  • 1. Key Takeaways-R&D Strategy
  • 2. R&D Budget as Percent of Net Sales
  • 3. R&D Centers
  • 4. Breakdown of Global R&D Centers by Function and Responsibility
  • 5. Collaboration with External Stakeholders
  • 6. Key Research Partners and R&D Projects

8. SALES STRATEGY

Sales Strategy

  • 1. Sales Strategy-Key Findings
  • 2. Selling, General, and Administrative Expenses
  • 3. Dealerships by Brands in North America
  • 4. Sales Per Dealership (Retail Throughput) in US
  • 5. Lexus Brand Marketing Strategy

9. PRODUCT PORTFOLIO

Product Portfolio

  • 1. Product and Technology Portfolio Strategy-Key Findings
  • 2. Toyota, Lexus, and Scion* Product Planning
  • 3. All Brands Current and Future Product Strategy
  • 4. Tribrand Product Strategy Performance
  • 5. Key Segments to Global Sales

10. TECHNOLOGY STRATEGY

Technology Strategy

  • 1. Key Takeaways-Technology Strategy
  • 2. Toyota Powertrain Philosophy
  • 3. Toyota Group Sales Forecast by Technology
  • 4. Toyota Group Safety Technology Strategy
  • 5. Toyota Telematics and Infotainment Portfolio
  • 6. Toyota HMI Portfolio Overview

11. NEW MOBILITY BUSINESS MODELS

New Mobility Business Models

  • 1. Toyota-Mobility Roadmap
  • 2. Toyota-Mobility Roadmap (continued)
  • 3. Toyota Products-Electric Vehicles/Plug-in Hybrid
  • 4. Toyota Products-Micro Cars (Kei Cars)
  • 5. Toyota Products-Micro-mobility
  • 6. Toyota Services-Harmonious Mobility Network (Ha:mo)
  • 7. Toyota Services-Integrated Mobility (Smart Mobility Socie
  • 8. Toyota-Concepts in the Field of Mobility
  • 9. Toyota-Technology Aiding Mobility Services

12. MANUFACTURING STRATEGY

Manufacturing Strategy

  • 1. Manufacturing Strategy-Key Findings
  • 2. Global Vehicle Assembly, Engine, Transmission, and Parts Mfg. Plants
  • 3. Production Volume, Assembly Plants Capacity, and Manpower in North America
  • 4. Vehicle Assembly Plants Profiling in North America

13. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook

  • 1. Future Outlook and Key Findings
  • 2. The Last Word-3 Big Predictions
  • 3. Legal Disclaimer

14. APPENDIX

Appendix

  • 1. Abbreviations and Acronyms Used
  • 2. BSIG Research Program
  • 3. Learn More-Next Steps
  • 4. Methodology
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