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市場調查報告書

歐洲的消費者對駕駛控制技術的想法

European Consumers' Attitude towards Driving Dynamics Technologies

出版商 Frost & Sullivan 商品編碼 324249
出版日期 內容資訊 英文 150 Pages
商品交期: 最快1-2個工作天內
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歐洲的消費者對駕駛控制技術的想法 European Consumers' Attitude towards Driving Dynamics Technologies
出版日期: 2015年02月06日 內容資訊: 英文 150 Pages
簡介

本報告以歐洲各國 (法國、德國、英國、俄羅斯) 1800人以上的駕駛者的問卷調查為基礎,提供消費者的駕駛行為,及各種的駕駛控制技術 (轉向器、懸吊系統、輪胎、剎車、安全裝置、驅動系統等) 的想法、接受度相關分析、汽車的諸功能 (內部裝飾、包裝設計、價格、乘坐感覺、可靠性、安全性) 的一般想法調查。

第1章 調查目的、手法詳細內容

第2章 摘要整理

第3章 消費者的分類

  • 以對汽車技術的想法、知識為基礎,3種消費群組
  • 汽車躁狂者
  • 技術追隨者
  • 後期採用者

第4章 轉向器

  • 摘要:轉向器技術
  • 轉向器技術概要
  • 轉向器技術的認知度、理解度:各國
  • 轉向器技術的認知度、理解度:各車種
  • 支付意願額:轉向器技術
  • 支付意願額:各國
  • 支付意願額:各車種

第5章 懸吊系統

  • 摘要:懸吊系統技術
  • 懸吊系統技術概要
  • 懸吊系統技術的認知度、理解度:各國
  • 支付意願額:懸吊系統技術
  • 懸吊系統技術的認知度、理解度:各車種
  • 支付意願額:各國
  • 支付意願額:各車種
  • 對懸吊系統技術的想法:各國、各車種

第6章 輪胎

  • 摘要:輪胎
  • 輪胎的範圍相關偏好:各國、各車種
  • 輪胎的種類相關偏好:各國、各車種
  • 輪圈相關偏好:各國、各車種
  • 輪胎購買相關偏好:各國、各車種

第7章 剎車、安全裝置

  • 摘要:剎車、安全裝置
  • 剎車技術的認知度、理解度:各國
  • 剎車技術的認知度、理解度:各車種
  • 線傳煞車的興趣:各國、各車種

第8章 驅動系統設備

  • 摘要:驅動系統設備
  • 驅動系統技術概要
  • 驅動系統技術的認知度、理解度:各國
  • 驅動系統技術的認知度、理解度:各車種
  • 全輪驅動 (AWD) 相關考察
  • 驅動系統技術相關考察
  • 支付意願額:AWD技術
  • 支付意願額:各國
  • 支付意願額:各車種
  • 駕駛AWD車輛時的主要優點
  • 駕駛AWD車輛時的主要優點:各國
  • 駕駛AWD車輛時的主要優點:各車種
  • AWD系統的主要功能:各國
  • AWD系統的主要功能:各車種
  • 欲AWD車輛的機會:各國、各車種

第9章 消費者的一般想法

  • 摘要:消費者的一般想法
  • 購買標準:重要性 vs. 滿意度
  • 購買標準:重要性
  • 購買標準:各國
  • 購買標準:各車種
  • 購買標準:各驅動系統、變速箱
  • 對車輛的目前滿意度:各國
  • 為了改善駕駛經驗的重要方面:各國
  • 為了改善駕駛經驗的重要方面:各車種

第10章 驅動模式及試乘會

  • 摘要:驅動模式及試乘會
  • 各種驅動模式的利用可能性:各國
  • 各種驅動模式的利用可能性:各車種
  • 試乘會的參加:各國
  • 試乘會的參加:各車種
  • 化參加試乘會後不購買車的情況:各國、各車種
  • 試乘會的重要方面:各國
  • 試乘會的重要方面:各車種
  • 主要的資訊來源

第11章 品牌

  • 前五大高級車廠商
  • 前五大大眾車廠商
  • 各國的前3大主要製造商
  • 前五大輪胎廠商:業績高(貴)的企業
  • 前五大輪胎廠商:最安全的品牌
  • 各國的前五大主要輪胎廠商

第12章 消費者的分析:消費者認為主要技術可大量支出

  • 摘要:消費者的分析
  • 線控轉向:法國
  • 線控轉向:德國
  • 線控轉向:英國
  • 線控轉向:俄羅斯
  • 四輪轉向器:法國
  • 四輪轉向器:德國
  • 四輪轉向器:英國
  • 四輪轉向器:俄羅斯
  • 空氣懸吊系統:法國
  • 空氣懸吊系統:德國
  • 空氣懸吊系統:英國
  • 空氣懸吊系統:俄羅斯
  • 電動AWD系統:法國
  • 電動AWD系統:德國
  • 電動AWD系統:英國
  • 電動AWD系統:俄羅斯
  • 免責聲明

第13章 附錄:人口統計

第14章 關於FROST & SULLIVAN

目錄
Product Code: MABC-01-00-00-00

Gauging Customers' Pulse to Enhance the Driving Experience

A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers' driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.

Table of Contents

1. RESEARCH OBJECTIVES AND METHOD DETAILS

Research Objectives and Method Details

  • 1. Research Objectives
  • 2. Method Details
  • 3. Sample Structure
  • 4. Definitions-Vehicle Segment
  • 5. Technology Definitions
  • 6. Technology Definitions (Continued)

2. EXECUTIVE SUMMARY

Executive Summary

  • 1. Surprising and Interesting Voices of European Consumers on Their Driving Dynamics Preferences
  • 2. The 10 Most Important Findings on European Consumers
  • 3. The 10 Most Important Findings on European Consumers (Continued)
  • 4. The 10 Most Important Findings on European Consumers (Continued)
  • 5. The 10 Most Important Findings on European Consumers (Continued)
  • 6. The 10 Most Important Findings on European Consumers (Continued)
  • 7. Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology
  • 8. Purchase Criteria
  • 9. Important Aspects to Improve the Driving Experience
  • 10. Important Aspects to Improve the Driving Experience by Country/Consumer Groups
  • 11. Overview of Steering Technology by Country
  • 12. Top Preferred Steering Features
  • 13. Overview of Suspension Technologies
  • 14. Overview of Brake Technology by Country
  • 15. Tyre Preference by Country
  • 16. Overview of Driveline Technology by Country
  • 17. Top Advantages of Driving an AWD Vehicle
  • 18. Test Drives
  • 19. Important Aspects for the Test Drive
  • 20. Main Information Source

3. CONSUMER SEGMENTATION

Consumer Segmentation

  • 1. Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology
  • 2. Car Enthusiasts
  • 3. Technology Followers
  • 4. Late Adopters

4. STEERING

Steering

  • 1. Summary: Steering Technologies
  • 2. Overview of Steering Technologies
  • 3. Awareness and Understanding of Steering Technologies by Country
  • 4. Awareness and Understanding of Steering Technologies by Car Segment
  • 5. Willingness to Pay: Steering Technologies
  • 6. Willingness to Pay by Country
  • 7. Willingness to Pay by Car Segment

5. SUSPENSION

Suspension

  • 1. Summary: Suspension Technologies
  • 2. Overview of Suspension Technologies
  • 3. Awareness and Understanding of Suspension Technologies by Country
  • 4. Willingness to Pay: Suspension Technologies
  • 5. Awareness and Understanding of Suspension Technologies by Car Segment
  • 6. Willingness to Pay by Country
  • 7. Willingness to Pay by Car Segment
  • 8. Attitudes towards Suspension Technologies by Country and Car Segment

6. TYRES

Tyres

  • 1. Summary: Tyres
  • 2. Preference of Tyre Ranges by Country and Car Segment
  • 3. Preference of Tyre Types by Country and Car Segment
  • 4. Wheel Preference by Country and Car Segment
  • 5. Tyre Purchase Preference by Country and Car Segment

7. BRAKES AND SAFETY

Brakes and Safety

  • 1. Summary: Brakes and Safety
  • 2. Awareness and Understanding of Brake Technologies by Country
  • 3. Awareness and Understanding of Brake Technologies by Car Segment
  • 4. Interest in Brake-by-wire by Country and Car Segment

8. DRIVELINE SYSTEM

Driveline System

  • 1. Summary: Driveline system
  • 2. Overview of Driveline Technologies
  • 3. Awareness and Understanding of Driveline Technologies by Country
  • 4. Awareness and Understanding of Driveline Technologies by Car Segment
  • 5. Consideration of AWD
  • 6. Consideration of Driveline Technologies
  • 7. Willingness to Pay: AWD Technologies
  • 8. Willingness to Pay by Country
  • 9. Willingness to Pay by Car Segment
  • 10. Top Advantages of Driving an AWD Vehicle
  • 11. Top Advantages of Driving an AWD Vehicle by Country
  • 12. Top Advantages of Driving an AWD Vehicle by Segment
  • 13. Top Features of the AWD System by Country
  • 14. Top Features of the AWD System by Car Segment
  • 15. Occasions to Want an AWD Vehicle by Country and Car Segment

9. CONSUMER GENERAL ATTITUDES

Consumer General Attitudes

  • 1. Summary: Consumer General Attitudes
  • 2. Purchase Criteria-Importance vs. Satisfaction
  • 3. Purchase Criteria-Importance
  • 4. Purchase Criteria by Country
  • 5. Purchase Criteria by Car Segment
  • 6. Purchase Criteria by Driveline and Transmission
  • 7. Current Vehicle Satisfaction by Country
  • 8. Important Aspects to Improve the Driving Experience by Country
  • 9. Important Aspects to Improve the Driving Experience by Segment

10. DRIVE MODE AND TEST DRIVE

Drive Mode and Test Drive

  • 1. Summary: Drive Mode and Test drive
  • 2. Availability of Different Drive Modes by Country
  • 3. Availability of Different Drive Modes by Segment
  • 4. Taking a Test Drive by Country
  • 5. Taking a Test Drive by Car Segment
  • 6. Situation of Not Buying the Car after the Test Drive by Country and Car Segment
  • 7. Important Aspects for the Test Drive by Country
  • 8. Important Aspects for the Test Drive by Car Segment
  • 9. Main Information Source

11. BRANDING

Branding

  • 1. Top 5 Premium Manufacturers
  • 2. Top 5 Volume Manufacturers
  • 3. Top 3 Car Manufacturers by Country
  • 4. Top 5 Tyre Manufacturers: Best Performance
  • 5. Top 5 Tyre Manufacturers: Safest Brand
  • 6. Top 5 Tyre Manufacturers by Country

12. CONSUMER PROFILING-THOSE WHO ARE WILLING TO PAY A HIGHER PRICE FOR KEY TECHNOLOGIES

Consumer Profiling-Those Who are Willing to Pay a Higher Price for Key Technologies

  • 1. Summary: Consumer Profiling
  • 2. Steer-by-Wire-France
  • 3. Steer-by-Wire-Germany
  • 4. Steer-by-Wire-United Kingdom
  • 5. Steer-by-Wire-Russia
  • 6. Four-wheel Steering-France
  • 7. Four-wheel Steering-Germany
  • 8. Four-wheel Steering-United Kingdom
  • 9. Four-wheel Steering-Russia
  • 10. Air Suspension-French
  • 11. Air Suspension-Germany
  • 12. Air Suspension-United Kingdom
  • 13. Air Suspension-Russia
  • 14. Electric AWD System-France
  • 15. Electric AWD System-Germany
  • 16. Electric AWD System-United Kingdom
  • 17. Electric AWD System-Russia
  • 18. Legal Disclaimer

13. APPENDIX: DEMOGRAPHICS

Appendix: Demographics

  • 1. Gender and Age
  • 2. Occupation and Number of People in Household
  • 3. Education and Annual Income
  • 4. Living Areas
  • 5. Frequency of Driving Situations by Country
  • 6. Frequency of Driving Situations by Segment
  • 7. Types of Roads
  • 8. Next Vehicle Purchase
  • 9. Main Information Source for Price
  • 10. Main Information Source for Fuel Economy
  • 11. Main Information Source for Driving Performance
  • 12. Main Information Source for Drivability
  • 13. Main Information Source for Noise/Vibration/Smoothness Characteristics
  • 14. Main Information Source for Reliability of Brand and Model
  • 15. Main Information Source for Technological Details
  • 16. Main Information Source for Maintenance and Repair Costs

14. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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