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市場調查報告書

MAC(自動化主承包商)驅動的全球石油瓦斯產業之競爭與劃分

Competing and Differentiating in the MAC-Driven Global Oil and Gas Industry

出版商 Frost & Sullivan 商品編碼 323602
出版日期 內容資訊 英文 84 Pages
商品交期: 最快1-2個工作天內
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MAC(自動化主承包商)驅動的全球石油瓦斯產業之競爭與劃分 Competing and Differentiating in the MAC-Driven Global Oil and Gas Industry
出版日期: 2015年01月27日 內容資訊: 英文 84 Pages
簡介

在石油、瓦斯產業中,由於資本支出額(CAPEX)的增加,著手執行超級工程的企業亦隨之增加,因此對供應商之新參與模型的需求也浮上檯面,策略供應商的早期參與可獲得巨大的利潤。另一方面,石油、瓦斯產業的自動化雖由策略供應商提供,藉由導入MAC(Main Automation Contractor:自動化主承包商)概念,用戶方也可大幅改善工程計畫的管理。工作人員的減少與工程計畫的複雜化,使得客戶傾向於購買端對端系統,隨著自動化供應商在技術層面的提升,也促進了MAC市場的成長。

本報告分析了全球石油、瓦斯產業之MAC(自動化主承包商)市場,彙整了整體市場規模、各部門與地區的詳細動態、主要計畫的規模、市場競爭環境、生態系動態(相關市場與產業)、主要企業範例、到目前為止的MAC計畫概要、MAC企業的策略觀察、以及未來市場動態的預測等豐富內容。

第1章 報告摘要

第2章 大趨勢到小流行:定義與商業搭配

  • 大趨勢到小流行
  • 何謂大趨勢(Mega Trend)與小流行(Micro Booms)?
  • 小流行:是在調查什麼?

第3章 前言:調查範圍與劃分

  • 調查範圍 調查範圍
  • 合約方法定義:EPC(設計、採購、施工)
  • 合約方法定義:EPCM(設計、採購、施工管理)
  • 合約方法定義:PMC(採購、施工管理)
  • 資本計畫的生命週期:概要
  • 自動化計畫的生命週期:摘要

第4章 一壘:商業觀點

第5章 商業觀點1:MAC已成為石油瓦斯產業作為削減多餘成本、排除行程延遲的業界標準

  • 全球石油瓦斯產業的投資資本額,因供給量的急速成長而年年成長
  • 全球市場熱點與新興市場
  • 隨著資本支出額的擴大,前所未見的超級工程可能實現
  • 超級工程有超級挑戰與其原因
  • 全球市場熱點與新興市場
  • 伴隨著超級工程的不確定性,新供應商模型的必要性
  • 藉著自動化達成商業上的策略性目的
  • MAC可節省三成計畫費用
  • 工程計畫全程採用MAC則可有效抑製成本

第6章 二壘:成長觀點

第7章 成長觀點1:客戶消費行動的變化 - 隨著作業人員的減少與計畫的複雜性增加,企業必須導入MAC到高附加價值的工程計畫中

  • 市場趨勢的收斂更推動了MAC的進化
  • 客戶採購行動:Exxon Mobil的MICC概念
  • 客戶採購行動:Shell的Honeycomb模型
  • 石油瓦斯業界全球性MAC計畫分析
  • 集中供應商能力與客戶需求

第8章 成長觀點2:隨著整合技術的高困難度與自動化服務(從前端工程、設計-FEED-到維護階段)的需求增加,MAC市場從中獲得成長動力

  • 全球石油瓦斯產業的MAC市場規模
  • MAC市場規模:依工程計畫規模
  • MAC市場規模:各地區
  • MAC市場規模:各價值鏈領域
  • 陸地上游工程:傳統油田
  • 陸地上游工程:頁岩
  • 陸地上游工程:油砂
  • 海洋上游工程:傳統平台
  • 海洋上游工程:FLNG(包括FPSO與FSRU)
  • 海洋上游工程:海底
  • 中游工程:LNG
  • 中游工程:GTL
  • 中游工程:管線、貯藏設施
  • 下游工程:煉油廠、石油化學
  • 石油瓦斯產業的MAC市場未來預測

第9章 成長觀點3:隨著MAC將成為日後持續性營收的出發點,自動化供應商也將提升其自身能力,將潛在機會轉化為「可能達成的」市場機會

  • MAC計畫的競爭情勢
  • 利用MAC的企業產品檔案
  • Emerson成為石油瓦斯產業的MAC新市場領導者
  • Yokoyama提供每件MAC案件的價值增加
  • Honeywell
  • 生態系崩壞創造了更多價值

第10章 三壘:利潤觀點

第11章 利潤觀點1:藉由向國營石油企業(NOC)提供管理服務,將可替新興與老牌MAC創造顯著突破機會

  • 國際石油企業(IOC)透過企業間的器樂,擴張MAC的業務範圍
  • 藉由策略性投資,將可從國營石油企業(NOC)獲得更勝以往的利潤
  • 對NOC提供管理服務
  • 藉由提供管理服務擴張MAC的業務範圍

第12章 利潤觀點2:隨著TIDO(完全整合數位運用)的需求增加,促使自動化供應商進化為MIC(資訊主承包商)

  • TIDO可達成數項新產業實務
  • MIC:MAC之後的新服務型態
  • IBM結合IT專業,開拓MIC境地
  • 技術與產業經驗將MAC轉化為MAIC

第13章 利潤觀點3:執行自動化相關計畫的利潤池繪圖,顯示出MAIC的高度收益藍海市場

  • The Harvard Business Review (HBR)的利潤池分析
  • 石油瓦斯產業中自動化供應商的利潤池
  • 促進合作協議提升商業價值

第14章 主要建議

第15章 附錄

目錄
Product Code: NE14-01-00-00-00

Customer Behavior Changes and Opportunities Grow as Models Evolve

In the oil and gas industry, increasing CAPEX enables more companies to execute mega projects, which require new supplier engagement models, and early engagement of strategic suppliers can produce significant savings. Bottom line: automation is a strategic supplier, and the MAC concept ultimately improves project management for end users. Declining workforce, increasing project complexities, changing customer-buying approach for end-to-end systems, and increasing automation supplier capabilities drive MAC market growth. This study analyzes the market by sub-segment, geography, and project size in 2014. The competitive landscape, ecosystem trends, and existing MAC projects are analyzed. Winning strategies and top predictions are offered.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. CEO's 360° Perspective-Oil and Gas Industry

2. MEGA TRENDS TO MICRO BOOMS-DEFINITIONS AND TIE-INS

Mega Trends to Micro Booms-Definitions and Tie-ins

  • 1. Mega Trends to Micro Booms
  • 2. What Are Mega Trends and Micro Booms?
  • 3. Micro Booms-What Will We be Looking Into?

3. INTRODUCTION-SCOPE AND SEGMENTATION

Introduction-Scope and Segmentation

  • 1. Scope of the Study
  • 2. Contract Methodology Definitions-EPC
  • 3. Contract Methodology Definitions-EPCM
  • 4. Contract Methodology Definitions-PMC
  • 5. Capital Project Lifecycle Overview
  • 6. Automation Project Lifecycle Overview

4. FIRST BASE-BUSINESS INSIGHTS

First Base-Business Insights

  • 1. Business Insight-What is it?

5. BUSINESS INSIGHT 1: MAC BECOMES THE OIL AND GAS INDUSTRY'S DE-FACTO STANDARD TO REDUCE COST OVERRUNS AND ELIMINATE SCHEDULED DELAYS

Business Insight 1: MAC Becomes the Oil and Gas Industry's De-facto Standard to Reduce Cost Overruns and Eliminate Scheduled Delays

  • 1. Global CAPEX Increases Year on Year to Boost Supply
  • 2. Global Hot Spots and Emerging Geographies
  • 3. High CAPEX Enables More Mega Projects
  • 4. Mega Projects Have Mega Challenges and Causes
  • 5. Global Hot Spots and Emerging Geographies
  • 6. High Stakes Mega Projects Call for New Supplier Models
  • 7. Automation Enables Strategic Business Objectives
  • 8. A MAC Saves 30% on Project Cost
  • 9. MAC Saves on Cost by Participating in All Project Phases
  • 10. 0%

6. SECOND BASE-GROWTH INSIGHTS

Second Base-Growth Insights

  • 1. Growth Insights-Why should I care?

7. GROWTH INSIGHT 1: CHANGING CUSTOMER BUYING BEHAVIOR-DECLINING WORKFORCE AND INCREASING PROJECT COMPLEXITIES FORCE CUSTOMERS TO EXPAND MAC FOR VALUE-ADDING PROJECTS

Growth Insight 1: Changing Customer Buying Behavior-Declining Workforce and Increasing Project Complexities Force Customers to Expand MAC for Value-adding Projects

  • 1. Convergence of Trends Further Forces MAC to Evolve
  • 2. Customer Buying Behavior-Exxon Mobil's MICC Concept
  • 3. Customer Buying Behavior-Shell's Honeycomb Model
  • 4. Analysis of Global MAC Projects in the Oil and Gas Industry
  • 5. Analysis of Global MAC Projects in the Oil and Gas Industry (continued)
  • 6. Analysis of Global MAC Projects in the Oil and Gas Industry (continued)
  • 7. Convergence of Supplier Capabilities and Customer Needs

8. GROWTH INSIGHT 2: THE MAC MARKET GAINS MOMENTUM WITH HIGH COMPLEXITIES IN INTEGRATING TECHNOLOGIES AND INCREASING NEED FOR AUTOMATION SERVICES FROM FRONT END ENGINEERING AND DESIGN (FEED) TO MAINTENANCE PHASES

Growth Insight 2: The MAC Market Gains Momentum With High Complexities in Integrating Technologies and Increasing Need for Automation Services From Front End Engineering and Design (FEED) to Maintenance Phases

  • 1. Global Market Size for MAC in the Oil and Gas Industry
  • 2. MAC by Project Size
  • 3. MAC by Region
  • 4. MAC by Value Chain Segment
  • 5. Upstream Onshore-Conventional Oilfields
  • 6. Upstream Onshore-Shale Plays
  • 7. Upstream Onshore-Oil Sands
  • 8. Upstream Offshore-Conventional Platforms
  • 9. Upstream Offshore-FLNG (includes FPSO and FSRU)
  • 10. Upstream Offshore-Subsea
  • 11. Midstream-LNG
  • 12. Midstream-GTL
  • 13. Midstream-Pipelines and Storage
  • 14. Downstream-Refineries and Petrochemicals
  • 15. MAC Market Forecast in the Oil and Gas Industry

9. GROWTH INSIGHT 3: AS MAC BECOMES THE STARTING POINT FOR SUSTAINED REVENUE OPPORTUNITIES IN THE FUTURE, AUTOMATION SUPPLIERS INCREASE THEIR CAPABILITIES TO TURN POTENTIAL OPPORTUNITIES INTO ADDRESSABLE OPPORTUNITIES

Growth Insight 3: As MAC Becomes the Starting Point for Sustained Revenue Opportunities in the Future, Automation Suppliers Increase Their Capabilities to Turn Potential Opportunities into Addressable Opportunities

  • 1. Competitive Landscape for MAC Projects
  • 2. Competitors' Product Portfolio to Leverage MAC
  • 3. Emerson Emerges as Market Leader for MAC in Oil and Gas
  • 4. Yokogawa Offers Increased Value per MAC Engagement
  • 5. Honeywell
  • 6. Ecosystem Disrupted to Create More Value

10. THIRD BASE-PROFIT INSIGHTS

Third Base-Profit Insights

  • 1. Profit Insights-What should I do about it?

11. PROFIT INSIGHT 1: PROVIDING MANAGED SERVICES WILL CREATE SIGNIFICANT BREAKTHROUGH WITH NATIONAL OIL COMPANIES (NOCS) FOR GREENFIELD AND BROWNFIELD MAIN AUTOMATION CONTRACTOR (MAC) OPPORTUNITIES

Profit Insight 1: Providing Managed Services Will Create Significant Breakthrough With National Oil Companies (Nocs) for Greenfield and Brownfield Main Automation Contractor (MAC) Opportunities

  • 1. IOCs Widen MAC Scope through Corporate Agreements
  • 2. Strategic Investments Will Unlock More Value From NOCs
  • 3. Offering Managed Services for NOC
  • 4. Offering Managed Services Widens the MAC Scope

12. PROFIT INSIGHT 2: INCREASING DEMAND FOR TOTALLY INTEGRATED DIGITAL OPERATIONS (TIDO) FORCES AUTOMATION SUPPLIERS TO EMERGE AS MAIN INFORMATION CONTRACTORS (MIC)

Profit Insight 2: Increasing Demand for Totally Integrated Digital Operations (TIDO) Forces Automation Suppliers to Emerge as Main Information Contractors (MIC)

  • 1. TIDO Enables Several New Industry Practices
  • 2. MIC Becomes the Next Breed of Offering after MAC
  • 3. IBM Explores MIC Landscape with its IT Expertise
  • 4. Technologies and Domain Expertise Turns MAC into MAIC

13. PROFIT INSIGHT 3: PROFIT POOL MAPPING OF AUTOMATION-RELATED PROJECT EXECUTION REVEALS THE HIGHLY PROFITABLE BLUE OCEAN MARKET OF MAIN AUTOMATION AND INFORMATION CONTRACTORS (MAIC)

Profit Insight 3: Profit Pool Mapping of Automation-related Project Execution Reveals the Highly Profitable Blue Ocean Market of Main Automation and Information Contractors (MAIC)

  • 1. The Harvard Business Review (HBR) Profit Pool Analysis
  • 2. Profit Pool for Automation Suppliers in the Oil and Gas Industry
  • 3. Drive Corporate Agreement for Enhancing Business Value

14. TOP RECOMMENDATIONS

Top Recommendations

  • 1. Top Recommendations
  • 2. Legal Disclaimer

15. APPENDIX

Appendix

  • 1. Methodology
  • 2. Partial List of Companies Interviewed
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