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市場調查報告書

巴西的行動廣告服務市場

Brazilian Mobile Advertising Services Market

出版商 Frost & Sullivan 商品編碼 322949
出版日期 內容資訊 英文 42 Pages
商品交期: 最快1-2個工作天內
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巴西的行動廣告服務市場 Brazilian Mobile Advertising Services Market
出版日期: 2015年01月13日 內容資訊: 英文 42 Pages
簡介

巴西國內智慧型手機、平板電腦也很普及,還有社群媒體和經由設備網路連接的利用增加,行動廣告服務的市場機會正在擴大。特別是,應用到個人間(A2P:Application-to-peer)SMS廣告市場至2019年的年複合成長率(CAGR)估計為55.5%。

本報告提供巴西國內的行動廣告服務市場最新趨勢相關分析、市場定義和概況、市場規模的實際成果值與預測值、各服務形態的詳細趨勢、主要企業簡介與代表性案例、今後的市場方向性等調查。

摘要整理

市場概要

  • 研究目標、範圍、手法
  • 市場定義
  • 行動廣告:目標
  • 業者後援型行動廣告的優點

市場趨勢及分析

  • 由於智慧型手機的普及,行動網際網路服務、資訊服務市場活躍
  • 由於網際網路、行動電話的普及率高,促進南美的行動廣告服務
  • 行動電話、平板電腦的線上利用的擴大,和網際網路為基礎的行動廣告的市場機會創造
  • 與社會性深度相關的南美用戶,也創造出社群網路廣告的市場機會
  • 由於行動、社群網絡普及,行動廣告業者對社群網路支出額擴大
  • SMS行動電話經營者的收益,在次年度減少的可能性高
  • 巴西企業的A2P(應用與個人間)SMS的使用擴大,擴大SMS廣告市場空間
  • SMS廣告市場考察
  • 通過巴西的用戶大部分,透過SMS、電子郵件與企業保持關係性
  • 企業SMS的健康相關提醒數量超出郵件
  • 採訪對象大部分認為SMS的警報、提醒功能有助於日常生活
  • 巴西的行動廣告服務市場相關考察

成功的產業案例

  • 巴西的行動廣告服務市場:主要公司提供的服務
  • 行動廣告服務市場:主要的解決方案概要
  • 企業簡介:Zenvia
  • 產業案例:Zenvia & CENTAURO
  • 企業簡介:Telefonica
  • 產業案例:Telefonica & Leroy Merlin
  • 企業簡介:Internet Media Services (IMS)
  • 產業案例:IMS & Waze
  • 免責聲明

關於Frost&Sullivan

目錄
Product Code: 9ABE-00-14-00-00

Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019

The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.

Table of Contents

1. BRAZILIAN MOBILE ADVERTISING SERVICES MARKET

Executive Summary

  • 1. Key Findings

Market Overview

  • 1. Research Objectives, Scope and Methodology
  • 2. Market Definitions
  • 3. Market Definitions (continued)
  • 4. Mobile Advertising-Objectives
  • 5. Benefits of Operator-supported Mobile Advertising

Market Trends and Analysis

  • 1. Smartphone Penetration Leverages Mobile Internet Services and the Data Services Market
  • 2. High Internet and Mobile Penetration Drive Mobile Advertising Services in Latin America
  • 3. Online Use of Cell Phones and Tablets Increases, Creating Opportunities in Internet-based Mobile Advertising
  • 4. High Socially Engaged Latin American Users Also Create Opportunities for Social Network Advertising
  • 5. Mobile Social Penetration Drives Mobile Advertisers' Social Network Ad Spending
  • 6. SMS Mobile Operators' Revenues are Likely to Decrease in the Following Years
  • 7. Increasing Use of Application-to-Peer SMS by Brazilian Companies Opens Space for the SMS Advertising Market
  • 8. SMS Advertising Market Insights
  • 9. Most of Brazilian Users Relate to Companies through SMS and Email
  • 10. Brazilian Market-Corporate SMS reminders regarding health surpass Emails
  • 11. Brazilian Market-A Majority of Interviewees Find SMS Alerts and Reminders Helpful in Daily Life
  • 12. Brazilian Mobile Advertising Services Market Insights
  • 13. Brazilian Mobile Advertising Services Market Insights (continued)

Success Business Cases

  • 1. Services Provided by the Main Companies in the Brazilian Mobile Advertising Services Market
  • 2. Mobile Advertising Services Market-Selected Solutions Overview
  • 3. Company Profile-Zenvia
  • 4. Business Case-Zenvia & CENTAURO
  • 5. Company Profile-Telefónica
  • 6. Business Case-Telefónica & Leroy Merlin
  • 7. Company Profile-Internet Media Services (IMS)
  • 8. Business Case-IMS & Waze
  • 9. Legal Disclaimer

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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