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市場調查報告書

隱私 vs. 繼續存在:巨量資料,守護網路零售業者與傳統商店防止障礙

Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

出版商 Frost & Sullivan 商品編碼 322735
出版日期 內容資訊 英文 24 Pages
商品交期: 最快1-2個工作天內
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隱私 vs. 繼續存在:巨量資料,守護網路零售業者與傳統商店防止障礙 Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall
出版日期: 2014年12月31日 內容資訊: 英文 24 Pages
簡介

本報告提供行動、零售、地理定位分析(MRLA)市場相關調查分析、為了應對消費者的隱私應採取步驟、使零售業者可續存的解決方案和供應商、與消費者的隱私共存的相關驗證等有系統的資訊。

目錄

  • 1. 摘要整理
  • 2. 簡介
  • 3. 零售是合適的目標,不過,這是個目標很多的環境
  • 4. 零售業者需要MRLA的理由
  • 5. 零售業者為了應對消費者隱私所做的事
  • 6. Stratecast - 彙整
  • 7. 附錄:Stratecast的MRLA供應商的評估
  • 8. 關於Stratecast
  • 9. 關於Frost&Sullivan
目錄
Product Code: 9A37-00-19-00-00

This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.

Table of Contents

1. OUR PRIVACY VERSUS THEIR SURVIVAL: BIG DATA KEEPS ONLINE AND BRICK-AND-MORTAR RETAILERS FROM HITTING THE WALL

BDA 2-14

  • 1. Executive Summary
  • 2. Introduction
  • 3. Retail May Be an Easy Target, but This is a Target-rich Environment
  • 4. Why Do Retailers Need MRLA?
  • 5. What Retailers are Doing to Address Consumer Privacy
  • 6. Stratecast - The Last Word
  • 7. APPENDIX: Stratecast's Assessment of the Top MRLA Providers
  • 8. About Stratecast
  • 9. About Frost & Sullivan
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