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市場調查報告書

撒哈拉以南非洲主要國家的行動金融市場分析

Analysis of the Mobile Money Market in Sub-Saharan Africa-Selected Countries

出版商 Frost & Sullivan 商品編碼 322709
出版日期 內容資訊 英文 153 Pages
商品交期: 最快1-2個工作天內
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撒哈拉以南非洲主要國家的行動金融市場分析 Analysis of the Mobile Money Market in Sub-Saharan Africa-Selected Countries
出版日期: 2014年12月31日 內容資訊: 英文 153 Pages
簡介

由於行動金融的出現,金融服務市場環境預測將出現大幅變化。行動通訊網路業者(MNO)試圖活用這個機會,以擴大ARPU,來彌補語音通話收入的減少部分。此外由於行動金融的普及,可望吸引金融服務市場的消費者(藉由改善連結)。

本報告提供撒哈拉以南非洲的主要國家(象牙海岸共和國·迦納·肯亞·坦尚尼亞·尚比亞·辛巴威)的行動金融市場相關分析,提供您行動金融概要和主要市場促進·阻礙因素,市場規模(收益額·用戶數等)趨勢預測(過去3年·今後5年份),各國市場的詳細趨勢,主要企業簡介與市場佔有率,市場主要大趨勢與具體的影響等調查評估。

本報告提供以下問題的答案。

  • 各國行動金融市場現狀為何?
  • 今後5年的市場成長預測如何?
  • 影響市場發展的主要原因是什麼?
  • 這個市場將如何影響撒哈拉以南非洲各國的金融服務的提供體制?
  • 這個市場主要供應商為何?各公司的市場佔有率為何?
  • 這個市場上重要成功要素(CSF)是什麼?

第1章 摘要整理

第2章 市場概要

  • 市場定義:用語
  • 市場定義:調查範圍
  • 背景現象:調查對象地區
  • 背景情況:行動通訊用戶和銀行帳戶
  • 背景情況:服務提供範圍
  • 背景情況:行動金融·服務
  • 背景情況:行動金融的生態系統
  • 背景情況:市場發展
  • 本報告的問題的認知

第3章 促進·阻礙因素:行動金融整體市場

  • 推動市場要素
  • 阻礙市場要素

第4章 市場預測與趨勢:行動金融整體市場

  • 預測的前提條件
  • 用戶數·收益額的預測
  • 行動金融應用的收益
  • 各國收益佔有率預測
  • 各國收益預測
  • 各國用戶預測
  • 需求分析

第5章 市場佔有率及競爭分析:行動金融整體市場

  • 市場佔有率分析
  • 競爭環境
  • 主要的競爭企業
  • 競爭要素和評估

第6章 象牙海岸共和國市場分析

  • 主要調查結果
  • 用戶數·收益額的預測
  • 需求分析
  • 市場佔有率
  • 競爭環境
  • 主要的競爭企業
  • 經營者簡介
  • 競爭要素和評估

第7章 迦納分析

第8章 肯亞分析

第9章 坦尚尼亞分析

第10章 尚比亞分析

第11章 辛巴威分析

第12章 對大趨勢與產業來說的意義

  • ICT產業對行動金融市場大趨勢的影響
  • 主要的大趨勢
  • 大趨勢:都市化
  • 大趨勢:基礎設施開發
  • 大趨勢:地區整合

第13章 彙整

  • 彙整:未來預測
  • 彙整:建議
  • 免責聲明

第14章 附錄

圖表一覽

目錄
Product Code: MA9C-01-00-00-00

Mobile Money Innovations Drive Africa's Financial Inclusion

Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012-2019 with a base year of 2014.

Key Questions This Study Will Answer

  • What is the current state of mobile money in Côte d'Ivoire, Ghana, Kenya, Tanzania, Zambia, and Zimbabwe?
  • How is the market expected to evolve over the next 5 years?
  • What are the main factors affecting the development of the market?
  • How will this market influence the provision of financial services in Sub-Saharan Africa?
  • Who are the key providers in the market and what are their market shares?
  • What are the critical success factors in the market?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Measurements
  • 4. Measurements (continued)
  • 5. CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definitions-Terms
  • 2. Market Definitions-Terms (continued)
  • 3. Market Definitions-Research Scope
  • 4. Background-Geographic Coverage
  • 5. Background-Mobile Subscriber and Bank Accounts
  • 6. Background-Service Scope
  • 7. Background-Mobile Money Services
  • 8. Background-Mobile Money Ecosystem
  • 9. Background-Market Evolution
  • 10. Key Questions This Study Will Answer

3. DRIVERS AND RESTRAINTS-TOTAL MOBILE MONEY MARKET

Drivers and Restraints-Total Mobile Money Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Market Restraints
  • 7. Restraints Explained
  • 8. Restraints Explained (continued)
  • 9. Restraints Explained (continued)

4. FORECASTS AND TRENDS-TOTAL MOBILE MONEY MARKET

Forecasts and Trends-Total Mobile Money Market

  • 1. Forecast Assumptions
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Revenue by Mobile Money Applications
  • 6. Percent Revenue Forecast by Country
  • 7. Revenue Forecast by Country
  • 8. Subscriber Forecast by Country
  • 9. Subscriber and Revenue Forecast by Country Discussion
  • 10. Demand Analysis
  • 11. Demand Analysis Discussion

5. MARKET SHARE AND COMPETITIVE ANALYSIS- TOTAL MOBILE MONEY MARKET

Market Share and Competitive Analysis- Total Mobile Money Market

  • 1. Market Share
  • 2. Market Share Analysis
  • 3. Competitive Environment
  • 4. Top Competitors
  • 5. Competitive Factors and Assessment

6. CÔTE D'IVOIRE ANALYSIS

Côte d'Ivoire Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-MTN CI
  • 12. Competitive Factors and Assessment

7. GHANA ANALYSIS

Ghana Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Key Competitive Factors
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Airtel Ghana
  • 12. Competitive Factors and Assessment

8. KENYA ANALYSIS

Kenya Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Safaricom
  • 12. Financial Services Provider Profile-Equity Bank
  • 13. Competitive Factors and Assessment

9. TANZANIA ANALYSIS

Tanzania Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast (Continued)
  • 4. Subscriber and Revenue Forecast (Continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Competitive Factors and Assessment
  • 12. Operator Profile-Vodacom

10. ZAMBIA ANALYSIS

Zambia Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Airtel Zambia
  • 12. Competitive Factors and Assessment

11. ZIMBABWE ANALYSIS

Zimbabwe Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Econet
  • 12. Competitive Factors and Assessment

12. MEGA TRENDS AND INDUSTRY IMPLICATIONS

Mega Trends and Industry Implications

  • 1. Impact of ICT Industry Mega Trends on the Mobile Money Market
  • 2. Top Mega Trends
  • 3. Impact of ICT Industry Mega Trends on the Mobile Money Market
  • 4. Mega Trend Impact on the Mobile Money Market
  • 5. Mega Trend-Urbanization Explained
  • 6. Mega Trend-Infrastructure Development Explained
  • 7. Mega Trend-Infrastructure Development Explained (continued)
  • 8. Mega Trend-Regional Integration Explained

13. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

14. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Market Definitions-Abbreviations
  • 5. Additional Sources of Information on Mobile Money
  • 6. List of Companies Included in “Others”
  • 7. Learn More-Next Steps
  • 8. List of Exhibits
  • 9. List of Exhibits (continued)
  • 10. List of Exhibits (continued)
  • 11. List of Exhibits (continued)
  • 12. List of Exhibits (continued)
  • 13. List of Exhibits (continued)

List of Exhibits

  • Total Mobile Money Market: Market Engineering Measurements,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Mobile Subscriber and Bank Account Holder Comparison, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Customer and Market Trend Evolution,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Key Market Drivers, Sub-Saharan Africa, 2015-2019
  • Total Mobile Money Market: Key Market Restraints, Sub-Saharan Africa, 2015-2019
  • Total Mobile Money Market: Subscriber and Revenue Forecast, Sub-Saharan Africa, 2012-2019
  • Total Mobile Money Market: Market Evolution, Sub-Saharan Africa, 2014 and 2019
  • Total Mobile Money Market: Current and Emerging Mobile Money Applications,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Volume and Value Shares of Mobile Money Applications, Sub-Saharan Africa, 2014 and 2019
  • Total Mobile Money Market: Percent Revenue Forecast by Country, Sub-Saharan Africa, 2014 and 2019
  • Total Mobile Money Market: Revenue Forecast by Country, Sub-Saharan Africa,2012-2019
  • Total Mobile Money Market: Subscriber Forecast by Country, Sub-Saharan Africa,2012-2019
  • Total Mobile Money Market: Penetration Analysis, Sub-Saharan Africa, 2012-2019
  • Total Mobile Money Market: Percent Revenue Breakdown, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Company Market Share Analysis of Top 6 Participants,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Competitive Structure, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: SWOT Analysis, Sub-Saharan Africa, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Côte d'Ivoire, 2012-2019
  • Mobile Money Market: Innovations Shaping the Mobile Money Market, Côte d'Ivoire, 2014
  • Mobile Money Market: Penetration Analysis, Côte d'Ivoire, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Côte d'Ivoire, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 3 Participants, Côte d'Ivoire, 2014
  • Mobile Money Market: Competitive Structure, Côte d'Ivoire, 2014
  • Mobile Money Market: SWOT Analysis, Côte d'Ivoire, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Ghana, 2012-2019
  • Mobile Money Market: Innovations Shaping the Mobile Money Market, Ghana, 2014
  • Mobile Money Market: Penetration Analysis, Ghana, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Ghana, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 3 Participants, Ghana, 2014
  • Mobile Money Market: Competitive Structure, Ghana, 2014
  • Mobile Money Market: SWOT Analysis, Ghana, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Kenya, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Kenya, 2014
  • Mobile Money Market: Penetration Analysis, Kenya, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Kenya, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 5 Participants,Kenya, 2014
  • Mobile Money Market: Competitive Structure, Kenya, 2014
  • Mobile Money Market: SWOT Analysis, Kenya, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Tanzania, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Tanzania, 2014
  • Mobile Money Market: Penetration Analysis, Tanzania, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Tanzania, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 4 Participants, Tanzania, 2014
  • Mobile Money Market: Competitive Structure, Tanzania, 2014
  • Total Mobile Money Market: SWOT Analysis, Tanzania, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Zambia, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Zambia, 2014
  • Mobile Money Market: Penetration Analysis, Zambia, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Zambia, 2014
  • Mobile Money Market: Company Market Share Analysis of Top Participants, Zambia 2014
  • Mobile Money Market: Competitive Structure, Zambia, 2014
  • Mobile Money Market: SWOT Analysis, Zambia, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Zimbabwe, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Zimbabwe, 2014
  • Mobile Money Market: Penetration Analysis, Zimbabwe, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Zimbabwe, 2014
  • Mobile Money Market: Company Market Share Analysis of Participants, Zimbabwe, 2014
  • Total Mobile Money Market: Competitive Structure, Zimbabwe, 2014
  • Mobile Money Market: SWOT Analysis, Zimbabwe, 2014
  • Total Mobile Money Market: Impact of Mega Trends on Key Organizational Functions, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Mega Trend Impact, Sub-Saharan Africa, 2014-2019
  • Mobile Money Market: Urban Populations, Africa, 2025
  • Mobile Money Market: Submarine Fibre Optic Landing Points, Africa, 2020
  • Total Mobile Money Market: Market Engineering Measurements, Sub-Saharan Africa, 2014
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