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市場調查報告書

B2B線上零售的未來

Future of B2B Online Retailing

出版商 Frost & Sullivan 商品編碼 322708
出版日期 內容資訊 英文 74 Pages
商品交期: 最快1-2個工作天內
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B2B線上零售的未來 Future of B2B Online Retailing
出版日期: 2014年12月31日 內容資訊: 英文 74 Pages
簡介

B2B線上零售預估在2020年將成長至65億美元,這是因為製造商和批發業者快速從傳統的系統轉移至開放的線上平台的緣故。B2B線上市場使B2C線上市場規模倍增,預料交易將更進一步增加。

本報告分析B2B線上市場的動向,並提供主要的商業模式和收益模式的檢證、個案研究和成功事例的分析等。

第1章 報告摘要

  • 主要調查結果
  • B2B線上市場的定義與範圍
  • 主要產業的企業線上活動
  • 企業在線上「賣」多於「買」
  • B2B夥伴關係的種類
  • B2B商業模式的種類
  • B2B商業模式的比較
  • B2B的e-商務的收益流程
  • B2B總生產量的貢獻的模式比較
  • 唯一實踐
  • Cisco Connection Online
  • B2B的e-商務需求全方位通路的連結
  • 企業的社群媒體使用
  • 全面性B2B的e-商務策略實踐的特徵
  • 策略建議

第2章 調查範圍與調查手法

  • 調查手法
  • B2B線上市場的定義與範圍

第3章 全球的線上B2B市場

  • 主要產業的企業線上活動
  • 主要產業的企業線上活動-美國
  • 主要產業的企業線上活動-英國
  • 企業在線上「賣」多於「買」

第4章 新B2B型全方位通路的連結

  • B2B的e-商務需求全方位通路的連結
  • 行動平台的活用:個案研究-eBay Motors應用程式
  • 做為新商業模式的社群商務
  • 企業的社群媒體使用
  • 社群媒體的活用:個案研究-AutoZone

第5章 B2B夥伴關係的種類

  • B2B夥伴關係的種類
  • B2B商業模式的種類
  • 單一企業的獨力模式
  • 單一企業的獨力模式案例
  • 單一企業的獨力模式:個案研究-IBM eCatalogues
  • 單一企業的獨力模式:個案研究-Siemens Click2Procure
  • 專用網路:個案研究-Wal-Mart Retail Link
  • 產業聯盟:買家主導(Exostar)
  • 產業聯盟:供應商主導(Global Healthcare Exchange)
  • 公共市場-特定業種型的個案研究-eBay
  • 公共市場-跨業種型的個案研究-Alibaba
  • B2B商業模式的比較
  • B2B的e-商務的收益流程
  • B2B總生產量的貢獻的模式比較
  • B2B商業模式的比較

第6章 唯一的B2B實踐

  • 唯一實踐
  • Cisco Connection的線上模式
  • 個案研究:Dell Corporation(接單生產模式)
  • 個案研究:Boeing(售後線上模式)
  • 個案研究:FordDirect.com(社群媒體參考型模式)
  • 個案研究:DealerCoupons.ca(服務聚集模式)
  • 個案研究:線上的小型商業服務

第7章 策略考察與建議

  • 全面性B2B的e-商務策略實踐的特徵
  • B2B的e-商務策略實踐的優點
  • B2B的e-商務策略-經營效率化
  • B2B的e-商務策略-顧客經驗
  • B2B的e-商務策略-新收益流程
  • 課題-IT系統專家的不足
  • 課題-銷售通路的衝突
  • 不在線上購買的主要理由(汽車零件等)
  • B2B線上零售業者面臨的主要課題(汽車零件等)
  • 策略建議
  • B2B的e-商務服務供應商的最佳實務
  • 結論-線上調查與銷售的主要影響力(汽車零件等)
目錄
Product Code: MA4E-01-00-00-00

The Global B2B E-commerce Market Will Reach $6.7 Trillion by 2020

B2B online retail is projected to grow to $6.7 trillion by 2020 due to the rapid migration of manufacturers and wholesalers from legacy systems to open, online platforms. The market is expected to double the B2C online market size and witness much higher transaction volumes. B2B online relationships are expected to move from one-to-many to many-to-many, as marketplaces become more common and cross-industry public platforms such as Alibaba and Amazon gain B2B prominence. A transition to seller-driven platforms is also likely, as online relationships become less about procurement and more about selling. This study traces these trends, and discusses key business models, revenue models, and case studies on best-case implementation strategies.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary-Key Findings of the Study
  • 2. Executive Summary-Key Findings of the Study (continued)
  • 3. Executive Summary-B2B Online Market Definition and Scope
  • 4. Executive Summary-Online Activity of Enterprises in Key Economies
  • 5. Executive Summary-Businesses Buy, More than Sell, Online
  • 6. Executive Summary-Types of B2B Relationships
  • 7. Executive Summary-Types of B2B Business Models
  • 8. Executive Summary-Comparison of B2B Business Models
  • 9. Executive Summary-Comparison of B2B Business Models (continued)
  • 10. Executive Summary-Revenue Streams in B2B eCommerce Models
  • 11. Executive Summary-Comparison of Models by B2B GMV Contribution
  • 12. Executive Summary-Unique Practices
  • 13. Executive Summary-Cisco Connection Online
  • 14. Executive Summary-B2B eCommerce Demands Omni-Channel Links
  • 15. Executive Summary-Enterprise Use of Social Media
  • 16. Executive Summary-Aspects of a Comprehensive B2B eCommerce Strategy Implementation
  • 17. Executive Summary-Strategic Recommendations

2. RESEARCH SCOPE AND METHODOLOGY

Research Scope and Methodology

  • 1. Research Methodology
  • 2. B2B Online Market Definition and Scope

3. GLOBAL ONLINE B2B MARKET

Global Online B2B Market

  • 1. Online Activity of Enterprises in Key Economies
  • 2. Online Activity of Enterprises in Key Economies-The United States
  • 3. Online Activity of Enterprises in Key Economies-The United Kingdom
  • 4. Businesses Buy, More than Sell, Online

4. NEW B2B OMNI-CHANNEL LINKS

New B2B Omni-Channel Links

  • 1. B2B eCommerce Demands Omni-Channel Links
  • 2. Leveraging the Mobile Platform: Case Study-eBay Motors App
  • 3. Social Commerce as New Business Model
  • 4. Enterprise Use of Social Media
  • 5. Leveraging Social Media: Case Study-AutoZone

5. TYPES OF B2B RELATIONSHIPS

Types of B2B Relationships

  • 1. Types of B2B Relationships
  • 2. Types of B2B Business Models
  • 3. Single-Firm-independent Model
  • 4. Single-Firm-independent Model Examples
  • 5. Single-Firm-independent Model: Case Study-IBM eCatalogues
  • 6. Single-Firm-independent Model: Case Study-Siemens Click2Procure
  • 7. Private Network: Case Study-Wal-Mart Retail Link
  • 8. Industry Consortium: Buyer Driven (Exostar)
  • 9. Industry Consortium: Supplier Driven (Global Healthcare Exchange)
  • 10. Public Marketplaces: Industry-specific Case Study-eBay
  • 11. Public Marketplaces: Cross-Industry Case Study-Alibaba
  • 12. Public Marketplaces: Cross-Industry Case Study-Alibaba (continued)
  • 13. Public Marketplaces: Cross-Industry Case Study-Alibaba (continued)
  • 14. Comparison of B2B Business Models
  • 15. Revenue Streams in B2B eCommerce Models
  • 16. Comparison of Models by B2B GMV Contribution
  • 17. Comparison of B2B Business Models

6. UNIQUE B2B PRACTICES

Unique B2B Practices

  • 1. Unique Practices
  • 2. Cisco Connection Online Model
  • 3. Case Study: Dell Corporation (Build-to-Order Model)
  • 4. Case Study: Boeing After-sale Online Model
  • 5. Case Study: FordDirect.com (Social Media Referral-based Model)
  • 6. Case Study: DealerCoupons.ca Service Aggregation Model
  • 7. Case Study: Small Business Services Online

7. STRATEGIC INSIGHTS AND FINAL RECOMMENDATIONS

Strategic Insights and Final Recommendations

  • 1. Aspects of a Comprehensive B2B eCommerce Strategy Implementation
  • 2. Advantages of Implementing a B2B eCommerce Strategy
  • 3. B2B eCommerce Strategy-Operational Efficiency
  • 4. B2B eCommerce Strategy-Customer Experience
  • 5. B2B eCommerce Strategy-New Revenue Streams
  • 6. Challenges-Lack of Expertise in IT Systems
  • 7. Challenges-Channel Conflict
  • 8. Key Reasons for Not Buying Online (E.g., Automotive Parts)
  • 9. Key Market Challenges Facing B2B eRetailers (E.g., Automotive Parts)
  • 10. Strategic Recommendations
  • 11. Best Practices for B2B eCommerce providers
  • 12. Last Word-Key Influencers of Online Research and Sales (E.g., Automotive Parts)
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