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市場調查報告書

馬來西亞的通訊市場展望

Malaysia Telecom Market Landscape 2014

出版商 Frost & Sullivan 商品編碼 322707
出版日期 內容資訊 英文 64 Pages
商品交期: 最快1-2個工作天內
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馬來西亞的通訊市場展望 Malaysia Telecom Market Landscape 2014
出版日期: 2014年12月31日 內容資訊: 英文 64 Pages
簡介

近幾年,馬來西亞的通訊市場顯著成長。2008年是98.9%的行動滲透度到2013年成長到141.2%,手機用戶數是4190萬人,和54%的成長率。2013年,是Maxis將市場首位的寶座讓給Celcom這樣的馬來西亞的行動產業轉換期,再加上也是第一次通話收益減少的一年。

本報告提供馬來西亞的通訊市場預測、市場促進要素和抑制因素分析等。

第1章 摘要整理

  • 主要調查結果
  • 行動服務的市場指標分析
  • 寬頻服務的市場指標分析
  • CEO的觀點

第2章 馬來西亞的通訊市場概要

  • 市場範圍
  • 主要調查結果
  • 市場定義
  • 馬來西亞經濟概要
  • 馬來西亞的行動服務市場概要
  • 馬來西亞的寬頻服務市場概要

第3章 促進要素與抑制因素─行動服務市場

  • 市場促進要素
  • 促進要素的說明
  • 市場抑制因素
  • 抑制因素的說明

第4章 市場預測與趨勢─行動服務市場

  • 2014年的預測
  • 市場預測的前提條件
  • 手機用戶數預測
  • 行動服務的收益預測
  • 通話及通話以外的行動服務的收益預測

第5章 市場佔有率和競爭分析─行動服務市場

  • 競爭環境─行動服務市場
  • 波特的五力分析─行動服務供應商
  • SWOT分析-行動服務市場

第6章 行動服務市場分析

  • 手機用戶的展望
  • 用戶的淨增
  • 行動服務和收益與複合ARPU
  • 通話的收益
  • 複合MoU、ARPM及通話的ARPU
  • 通話以外的收益
  • 預付 vs. 月租型的收益
  • 終端的收益
  • 智慧型手機的滲透率
  • 馬來西亞的MVNO

第7章 市場佔有率和競爭分析-寬頻服務市場

  • 競爭環境

第8章 寬頻服務市場分析

  • 加入寬頻的用戶數預測
  • 加入寬頻的用戶數的展望
  • 寬頻的收益(主要服務供應商)

第9章 結論

  • 結論─預測
  • 法律上的免責聲明

第10章 附屬資料

目錄
Product Code: P835-01-00-00-00

Mobile data services and other emerging services will drive the Malaysian Telecom market

This report provides an in-depth analysis of the Malaysian Telecom Market with forecasts for the period 2014-2018. The report also provides key industry drivers and restraints. The Malaysian telecom industry experienced significant growth in recent years. Mobile penetration grew from 98.9% in 2008 to 141.2% in 2013, while mobile subscribers grew to 41.9 million at a rate of 54% during the same period. 2013 was a pivotal year for Malaysia's mobile industry as Maxis lost its market leadership to Celcom. Furthermore, the market saw a decline in voice revenue for the first time. Over-the-top (OTT) applications and value-added services challenged traditional mobile offerings (voice and SMS) and significantly impacted the CSPs business. revenues. In order to grow the overall service revenue and sustain the wallet share from their subscribers, CSPs are exploring new business models such as IoT and Digital Services.

Key Questions This Study Will Answer

  • What is the current state of Malaysian mobile services market?
  • What was the mobile subscriber and revenue growth for 2013?
  • How did the voice and non-voice segments perform during 2013?
  • What are the key market drivers and restraints for the Malaysian mobile industry?
  • What are the key trends in the market, and market forecast till 2018?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Mobile Services Market Engineering Measurements
  • 3. Broadband Services Market Engineering Measurements
  • 4. CEO's Perspective

2. MALAYSIAN TELECOM MARKET OVERVIEW

Malaysian Telecom Market Overview

  • 1. Market Scope
  • 2. Key Questions This Study Will Answer
  • 3. Market Definitions
  • 4. Malaysian Economy Overview
  • 5. Malaysian Mobile Services Market Overview
  • 6. Malaysian Broadband Services Market Overview

3. DRIVERS AND RESTRAINTS-MOBILE SERVICES MARKET

Drivers and Restraints-Mobile Services Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Market Restraints
  • 5. Restraints Explained

4. FORECASTS AND TRENDS-MOBILE SERVICES MARKET

Forecasts and Trends-Mobile Services Market

  • 1. 2014 Forecast
  • 2. Forecast Assumptions
  • 3. Forecast Assumptions (continued)
  • 4. Forecast Assumptions (continued)
  • 5. Mobile Subscriber Forecast
  • 6. Mobile Service Revenue Forecast
  • 7. Voice & Non-Voice Mobile Service Revenue Forecast

5. MARKET SHARE AND COMPETITIVE ANALYSIS-MOBILE SERVICES MARKET

Market Share and Competitive Analysis-Mobile Services Market

  • 1. Competitive Environment-Mobile Services Market
  • 2. Five Forces Analysis-Mobile Service providers
  • 3. SWOT Analysis - Mobile Services Market
  • 4. SWOT Analysis - Mobile Services Market (continued)

6. MOBILE SERVICES MARKET ANALYSIS

Mobile Services Market Analysis

  • 1. Mobile Subscriber Landscape
  • 2. Subscriber Net Adds
  • 3. Mobile Service Revenue & Blended ARPU
  • 4. Voice Revenue
  • 5. Blended MoU, ARPM & Voice ARPU
  • 6. Non-Voice Revenue
  • 7. Prepaid Vs Postpaid revenues
  • 8. Device Revenue
  • 9. Smartphone Penetration
  • 10. MVNOs in Malaysia

7. MARKET SHARE AND COMPETITIVE ANALYSIS-BROADBAND SERVICES MARKET

Market Share and Competitive Analysis-Broadband Services Market

  • 1. Competitive Environment

8. BROADBAND SERVICES MARKET ANALYSIS

Broadband Services Market Analysis

  • 1. Broadband Subscriber Forecast
  • 2. Broadband Subscriber Landscape
  • 3. Broadband Revenue (Key Service Providers)

9. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. Legal Disclaimer

10. APPENDIX

Appendix

  • 1. Methodology
  • 2. Mobile Services Market Engineering Measurements
  • 3. Broadband Services Market Engineering Measurements
  • 4. Learn More-Next Steps
  • 5. Additional Sources of Information on Malaysia Telecom Market Landscape
  • 6. List of Companies Included in “Others”
  • 7. List of Exhibits
  • 8. List of Exhibits (continued)
  • 9. Glossary
  • 10. Glossary (continued)

List of Exhibits

  • Mobile Services Market Engineering Measurements, Malaysia, 2013
  • Broadband Services Market Engineering Measurements, Malaysia, 2013
  • Telecommunication Contribution to GDP, Malaysia, 2008-2013
  • Total & Net Adds of Mobile Subscribers, Malaysia, 2008-2013
  • Mobile Subscriber Penetration, Malaysia, 2008-2013
  • Mobile Subscriber Growth Rate & Total Market Revenue, Malaysia, 2008-2013
  • Total and Net Adds of Broadband Subscribers, Malaysia, 2011-2013
  • Household Broadband Penetration, Malaysia, 2010-2013
  • Mobile Services Market: Key Market Drivers, Malaysia, 2014-2018
  • Mobile Services Market: Key Market Restraints, Malaysia, 2014-2018
  • Mobile Market Metrics, Malaysia, 2014
  • Total Mobile Services Market: Subscriber Forecast, Malaysia, 2008-2018
  • Total Mobile Services Market: Revenue Forecast, Malaysia, 2008-2018
  • Total Mobile Services Market: Revenue Forecast by Type of Service, Malaysia, 2008-2018
  • Total Mobile Services Market: Competitive Structure, Malaysia, 2013
  • Total Mobile Subscribers and Subscriber Market Share, Malaysia, 2012 and 2013
  • Net Adds of Total Subscribers by Top 3 Carriers, Malaysia, 2012 and 2013
  • Net Adds of Prepaid Subscribers by Top 3 Carriers, Malaysia, 2012 and 2013
  • Net Adds of Postpaid Subscribers by Top 3 Carriers, Malaysia, 2012 and 2013
  • Total Mobile Service Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Blended ARPU by Top 3 Carriers, Malaysia, 2012 and 2013
  • Voice Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Share of Voice Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Blended MoU by Top 3 Carriers, Malaysia, 2012 and 2013
  • Blended ARPM by Top 3 Carriers, Malaysia, 2012 and 2013
  • Voice ARPU by Top 3 Carriers, Malaysia, 2012 and 2013
  • Non-Voice Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Share of Non-Voice Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Pre-paid Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Post-paid Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Device Revenue by Top 3 Carriers, Malaysia, 2012 and 2013
  • Smartphone Penetration, Malaysia, 2012 and 2013
  • MNOs Market Share of Smartphone by Top 3 Carriers, Malaysia, 2012 and 2013
  • Total Broadband Services Market: Competitive Structure, Malaysia, 2013
  • Total Broadband Services Market: Number of Subscriber, Malaysia, 2011-2014
  • Broadband Market: Number of Subscribers and Percent Share of Subscribers by Participants,Malaysia, 2012 and 2013
  • Broadband Market: Revenue Share by Top Participants, Malaysia, 2012 and 2013
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